location based marketing posts, articles, and infographics | Social Media Today
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location based marketing

Sports & Entertainment Industries Use Beacons to Implement Location-Based Marketing

February 8, 2014 by Drew Beechler

Beacon technology is evolving quickly in the mobile industry as companies from Apple to PayPal are developing beacon hardware. Beacons are a piece of hardware that use Bluetooth connections to send messages directly to a smartphone or tablet.[read more]

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Webinar Replay: Marketing Goes Mobile - and Local: How Location-Based Services Transform Mobile Marketing

October 24, 2012 by Cliff Figallo

How will marketers catch up with the capabilities of mobile location-based applications to improve the effectiveness of their offerings and their messages? Location has always influenced communications, but never before have marketers had so many opportunities to dynamically adjust their strategies based on consumers' locations - and the...[read more]

exclusive

Webinar Replay: Marketing Goes Mobile - and Local: How Location-Based Services Transform Mobile Marketing

October 24, 2012 by Cliff Figallo

How will marketers catch up with the capabilities of mobile location-based applications to improve the effectiveness of their offerings and their messages? Location has always influenced communications, but never before have marketers had so many opportunities to dynamically adjust their strategies based on consumers' locations - and the...[read more]

Building A Location Based Social Media Marketing Campaign

March 3, 2012 by Edwin Huertas

In 2009, a promising startup introduced a concept that let users share the geographical location of their mobile devices. The concept of location-based user engagement soon caught fire, and the company, Foursquare, soon rode at the helm of a marketing wave known as location based marketing...[read more]

Google Wallet – Revolutionising the Way We Buy

September 20, 2011 by Gareth Case
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"Yes, we have heard about this technology for a while but now it’s a reality. What’s more it fully supports Location Based Marketing (LBM) one of my top 5 marketing trend predictions for 2012, by promoting special offers and vouchers based on preferences and geo-location. It supports credit cars and even gift cards. Surely it’s only a matter of time before it completely replaces the wallet as we know it today."[read more]

 
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