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marketing campaigns

Guest Article: “Avoid Acting like a Political Campaign,” by Megan Totka

October 7, 2012 by Paul McCord

There are so many ways to reach a customer base that companies often approach marketing wrong. It is not simply the quantity of messages that count – it is the quality. The next time you get an unwanted and unhelpful political forward in your inbox, vow to do better with your own business messages. The well-thought-out approach will win more confidence than inundation without focus.[read more]

Lead Generation: How 64% of Marketers Starve Sales of Opportunity

June 26, 2012 by Brian Carroll

Lead nurturing is not unlike using a slow cooker. You can start with ingredients that don’t seem promising, but time will produce the delicious outcome for which you’re looking.[read more]

Put Your Social Media Campaign on Auto-Pilot

April 14, 2012 by Janet Fouts

There are a lot of ways to automate social media participation. Note I said "participation" and not "engagement". You can participate at some level on many social media networks without actually engaging anyone in conversation, but what's the value in that? In order to really educate/encourage/support/influence or otherwise engage someone they have to want to take action.[read more]

Getting the Most out of Social Media Integrated Marketing – A Lesson in the New Lead Generation

October 20, 2011 by Dominique Ellis

It’s important to remember in social media marketing that the process isn’t over just because someone saw your ad or liked your page. Yes, consistent engagement of a fan base is the key to any successful online branding these days, but social media can be utilized to reach past your existing followers and bring in new ones. Word of mouth has become word of mouse. Don’t just engage with your customers, leverage them and their influence over their social networks. It’s possible to utilize these tactics to grow a customer database, you just need the right tools for the job.[read more]