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b2b marketing strategy

Why B2B Marketing Must Embrace Ninja Customers

January 20, 2014 by Jay Baer

Ninja Customers

We used to talk to a real person as a first step. To get familiar with the company. To learn more. To create bonds. Not now. Now we talk to a real person as a last resort, after we’ve kicked the informational tires so thoroughly that we absolutely must reach out to get our final questions answered, pre-purchase.[read more]

What a Brand Manager Can Learn from a Violin Player - A Social Experiment

February 22, 2012 by Steve Olenski

As much as our world continues to change and evolve, there are some things that will never change in the eyes of a consumer. One of them is the fact that perception often is reality. And brand managers and brand marketers alike should never lose sight of that, especially when it comes to packaging.[read more]

Why Brand Marketers Need More Brand Ambassadors

December 22, 2011 by Steve Olenski

The world of social media, where consumers rule the roost, has taken the power of suggestion to a whole new level and brand marketers and product managers and ALL marketers would be very wise to engage and empower as many ambassadors for their brands as they can.[read more]


Drive Business by Leveraging New Facebook Tools

November 17, 2011 by Linda Fisk

Social networking sites have become some of the most influential online sources for world events, politics, products, organizations, artists and more. And, of all the available social networking sites, Facebook is arguably the most ubiquitous social networking site in the world, influencing and facilitating millions of decisions about service providers and product purchases. And now both B2B and B2C businesses are finding creative ways to leverage the authority, trust and persuasiveness inherent in this important platform.[read more]

Chapstick - Another Example of a Brand Who Doesn't Get Social Media, No Butts About It

November 9, 2011 by Steve Olenski

Ho hum, another day, another example of a company or brand exhibiting all the traits of a company or brand who simply doesn't get it when it comes to social media - in this case Chapstick.[read more]

When It Comes to Social Media, Companies Need to Look In Before Looking Out

November 1, 2011 by Steve Olenski

A great number of companies need to turn the spotlight on themselves for a true and honest evaluation of themselves before jumping into the social media pool.[read more]

CMOs Struggling to Keep Up With the Digital Revolution

October 21, 2011 by Steve Olenski

In a wide-ranging survey of more than 1,700 chief marketing officers from 64 countries and 19 industries, IBM’s 2011 Global CMO Study revealed that a large portion of CMOs, while excited at all the changes happening in the marketplace - are ill-equipped to deal with and manage it.[read more]

LinkedIn's New Features - a Lot Like Facebook & Twitter with More Opportunities for Marketers

October 12, 2011 by Steve Olenski

The recent changes to LinkedIn and their Follow Company feature strike a similar chord with Facebook and Twitter.[read more]