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b2c marketing strategy

The 3 Step Strategy for B2B Content Marketing

January 18, 2014 by Tom Treanor

B2B Content Marketing Steps


There are broadly two benefits you can hope to get from content marketing for your B2B business: Get to know who could be your potential targets so that you can reach out to them for business opportunities, and establish a brand and credibility for your business.[read more]

What a Brand Manager Can Learn from a Violin Player - A Social Experiment

February 22, 2012 by Steve Olenski

As much as our world continues to change and evolve, there are some things that will never change in the eyes of a consumer. One of them is the fact that perception often is reality. And brand managers and brand marketers alike should never lose sight of that, especially when it comes to packaging.[read more]

Watch Out for Social Media Potholes

January 10, 2012 by Braden Kelley

Despite the fact that Twitter has been around since 2006 and Facebook has been around since 2004, social media is still the bright shiny object in the room (it’s still the current marketing fad). People still think they are being innovative if they use it, and unfortunately many people still approach it as something separate and scary instead of treating it as just one tool in the toolbox of anyone working in marketing or innovation.[read more]

Why Brand Marketers Need More Brand Ambassadors

December 22, 2011 by Steve Olenski

The world of social media, where consumers rule the roost, has taken the power of suggestion to a whole new level and brand marketers and product managers and ALL marketers would be very wise to engage and empower as many ambassadors for their brands as they can.[read more]

Are B2B Marketers Not Using Twitter Correctly?

December 15, 2011 by Steve Olenski

A recent study revealed that while 91% of business to business marketers are using Twitter as part of their integrated social media campaign only 15% state they generate leads from it compared to LinkedIn where nearly 1/3 of B2B marketers report generating a lead.[read more]

Has Black Friday Become Thoughtless Thursday?

November 23, 2011 by Steve Olenski

Major brands - from Walmart to Kmart to Sears to Old Navy, to name but a few, will be open for business on Thanksgiving night. As if that's not bad enough, one major department store is running a commercial which features someone stealing something out of another person's shopping cart.[read more]


Drive Business by Leveraging New Facebook Tools

November 17, 2011 by Linda Fisk

Social networking sites have become some of the most influential online sources for world events, politics, products, organizations, artists and more. And, of all the available social networking sites, Facebook is arguably the most ubiquitous social networking site in the world, influencing and facilitating millions of decisions about service providers and product purchases. And now both B2B and B2C businesses are finding creative ways to leverage the authority, trust and persuasiveness inherent in this important platform.[read more]

CMOs Struggling to Keep Up With the Digital Revolution

October 21, 2011 by Steve Olenski

In a wide-ranging survey of more than 1,700 chief marketing officers from 64 countries and 19 industries, IBM’s 2011 Global CMO Study revealed that a large portion of CMOs, while excited at all the changes happening in the marketplace - are ill-equipped to deal with and manage it.[read more]

LinkedIn's New Features - a Lot Like Facebook & Twitter with More Opportunities for Marketers

October 12, 2011 by Steve Olenski

The recent changes to LinkedIn and their Follow Company feature strike a similar chord with Facebook and Twitter.[read more]