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3 Types of Go-To Shareable Content for Higher Education
Communication professionals must have a set of "go-to" content for times when interactivity is declining, or your brand has had negative exposure. Here are three types of content that are sure to help boost positive interactions with your higher ed institution.[read more]
Should You Major in Social Media?
Is it worth it to take out a student loan to study social media instead of a broader major in say, marketing or communications? An attractive idea on paper, but you’re better off skipping it in favor of a more established area of concentration and pursuing working on your blog on the weekends for several reasons.[read more]
How Google is on the Way to Take Over the Higher Education Market
Two professors at Stanford with links with Google concluded extremely successfully an online course for 160,000 students. Watch as Google is preparing to take over the Higher Education market, a market worth more than 500 billion $ globally![read more]
How Facebook is Enriching the College Experience
Facebook has changed the way college students do everything - how they make friends, date, share stories and, increasingly, how they get an education. FB doesn't taper off too much at the graduate school level, either.[read more]
“Jacey, This is an interesting article. Having been in sales for a very long time (20+ years), I can agree that cold calling is challenging. Your statement that people are now doing more research online, and in many cases do not even engage with a company's sales team until they are way into the sales process (that's a stat from a Forrester report somewhere... and I can personally ...”
“I think that this is a very fascinating acquisition for Yahoo. I am wondering how differently Tumblr is going to be now that it is the property of Yahoo, and how it will affect those who main marketing strategy is through Tumblr. I am also thinking about how...possibly if...Yahoo can implement the features of Tumblr on their website. I will definitely be keeping my eyes on this story and look out ...”