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Say Goodbye to Corny Stock Images with the Ultimate Resource

April 6, 2014 by Emily Bailey
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No more corny stock images.

If you’re publishing blog posts regularly for your brand, finding new and unique images for each one can either seem impossible or really expensive. Luckily, there’s a host of resources that provide hundreds of royalty-free images, and you are free to use them however you wish.[read more]

5 Beautiful Brands on Instagram and How You Can Do the Same

March 26, 2014 by Thibaut Davoult

Beautiful brands on Instagram.

As a brand, you should always aim to increase engagement in order to grow your audience. For this, you have to share compelling content that inspires action among your followers. Sharing wonderful photos on your own is a great start, but getting help from your community is a notch cooler (and more effective).[read more]

Do You Have Permission to Use That Image?

March 19, 2014 by Brad Friedman

Image permissions and copyright.

Adding an image to your content is always a good idea, but images come with an unexpected twist; you can’t use many of them without the artist’s or photographer’s actual permission. Citing the source is sufficient with content, but this is not the case with images.[read more]

The Future of Mobile: Visual Search

March 7, 2014 by Chris Horton

Visual search via Mobile.

On November 6th, 2013, América Móvil, the Latin American telco giant led by billionaire Carlos Slim, led a massive $60 million investment round in mobile image and video sharing platform Mobli. Mobli want to use the cash to launch and expand its visual search engine, enabling its users to “see the world through other people’s eyes.”[read more]

How to Use Snapchat "Reveals" to Captivate Fans

February 20, 2014 by Andrew Macarthy

Use Snapchat to captivate fans.

One of the great benefits of Snapchat's "blink and you'll miss it" marketing is the dedicated time viewers must give to the content you send out. While this limit is 10 seconds per ordinary snap, by combining multiple snaps in a Snapchat story, you can extend your message length much further, and encourage more watch-time.[read more]

Beer Porn and the Simplicity of Social Media Content

February 10, 2014 by Aaron Perlut
3

"Beer Porn."

A few months ago I was having lunch with two friends, discussing the changing nature of social media. One of the friends, Sierra Cook of Anheuser-Busch, made an offhand comment about the popularity of “beer porn” on Bud Light Platinum’s Facebook page, which piqued my curiosity.[read more]

Social Media: Optimizing Those Little Pictures, Posts, and Shares

January 23, 2014 by Julia McCoy

Optimizing everything for shares.

You’re out there. You’re writing entertaining blog posts. Creating illuminating infographics. Producing rib-tickling, eye-popping videos. You get it — content needs to be killer. Your blogs need to stop all those busy consumers out there in their tracks.[read more]

How to Create a Successful Infographic for the New Year

January 23, 2014 by Deborah Sweeney
5

Create an infographic.

Releasing a new infographic at the beginning of the year can help drive traffic all year long, but if it is poorly made, it’ll just wind up sitting on your company blog and never really go anywhere. After looking around a bit, I narrowed down the elements of most of the successful infographics generated by for-profit businesses to three points.[read more]

Using Pinterest and Secret Pinboards for Media Pitching

January 16, 2014 by Carrie Morgan

Using Pinterest and secret pinboards.

When trying to land media coverage, packaging a story with the right visuals can make all the difference. People are more visual than ever before and media need budget-friendly resources to help their story catch attention. When choosing between one story with visuals and one without, the story WITH THEM will land the spot.[read more]

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Social Startups: TinyTorch Lights Up Facebook Pages with Relevant, Engaging Visual Content

January 9, 2014 by Shay Moser

Social Startups column.

TinyTorch improves content discovery by offering the scheduling and posting capabilities of Hootsuite combined with crowd-sourced visual content similar to Pinterest. Businesses can log in to TinyTorch to find and schedule a month's worth of industry-relevant and engaging visual content to post to their social pages.[read more]

A Subtle Way to Make Your Facebook Images Pop on the News Feed

December 12, 2013 by Andrew Macarthy

Make your facebook images pop.

Every good marketer knows that the way Facebook users scan their News Feeds doesn't leave a lot of time to catch the eye - and further interest - of a potential customer. Posting compelling images is an essential part of the strategy, but here's one subtle tip to help your images stand out even more.[read more]

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How Twitter's New Update Will Affect Your Marketing Strategy

November 27, 2013 by Shweta Jhamvar

Twitter's new update.

The brand new Twitter update promises users a more engaging, visual experience. While all that is pretty awesome, the question really rises is: How will it affect your marketing strategies? Read on to find out what effect the new Twitter update is bound to have on your marketing efforts and digital strategies.[read more]

Four Types of Visual Content That Cut Through the Noise [SLIDESHARE]

November 27, 2013 by Ekaterina Walter
1

Social media storm.

From the beginning of time, people have been expressing themselves through visuals. It is very natural for us to pay immediate attention to illustrations and graphics. And in an increasingly noisy digital landscape, marketers must use them to stand out.[read more]

Two Approaches to Crowdsourcing Photography for Brands

November 20, 2013 by John Bell

How can brands benefit from all of us being photographers now?

With over 16 billion photos published via 3 year-old Instagram, a ton of people are getting better all the time at ‘pretty good’ photography. We are all adopting new behaviors about capturing, publishing and sharing pictures. Brands can take advantage of this change (and should).[read more]

What Twitter's New Rich Media Update Means For Your Business

November 10, 2013 by Stephanie Frasco

New rich media update on Twitter.

The text and link only days of Twitter are gone. If you haven't heard or updated your Twitter mobile app yet, you can now view a preview of Twitter images and Vine videos in your feed making the experience much richer and visual. Upload photos directly to Twitter and test the results yourself.[read more]

How to Not Fail with Instagram Ads by Leveraging Brand Advocates

November 2, 2013 by Amy Hall
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leveraging advocates on instagram

When all is said and done, if brands publish high quality images, users probably won’t be flee the platform. Brands need to understand and consider their audience when publishing content and most importantly utilize their fans and followers to optimize their paid strategy.[read more]

How Coke, Mastercard and GE Get Nimble for the Real-Time Social Marketplace

October 30, 2013 by Simon Mainwaring

GE on social media

One of the greatest challenges every large brand faces is the need to respond to the new demands of a real-time marketplace. This extends from outbound engagement to build the relationships, loyalty and good will to drive long-term success, and the tireless 24/7 demand for customer service and product information.[read more]

How to Make the Next Internet Meme

October 4, 2013 by Merlin U Ward

A growing online phenomenon is the Internet meme, which is a clever play on words or situational irony of the image and the context. A good meme often travels through the Web with hundreds, maybe thousands, of iterations and interpretations. But what makes this viral content so intriguing?[read more]

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Social Startups: Haiku Deck Helps Everyone Easily Repurpose Content into Effective, Stunning Slide Presentations

September 25, 2013 by Shay Moser
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“Haiku Deck is an excellent way to illustrate an idea to blast out across Facebook, Twitter, and Pinterest,” says Adam Tratt, co-founder and CEO of the startup behind it, Seattle-based Giant Thinkwell. “It's also a fantastic way to illustrate a blog post. You can create a deck and then embed it right into a blog post.[read more]

Facebook Introduces Shared Albums

August 29, 2013 by Syed Noman Ali

Facebook has introduced a new feature called “shared albums”. Now, you can invite up to 50 contributors to your photo albums and each member can upload up to 200 photos each. As the album owner, you’ll get to choose what kind of permissions to give to your contributors and whether they can invite more people or not.[read more]

 
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