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Don't Just Post Photos, Post Stories

May 16, 2013 by John Haydon
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We are storytellers by nature, so our best tool for creating great stories is our hearts. Tune into yours and listen carefully. If you listen carefully, you will begin to hear a great story. Then post it on Facebook, Instagram or Pinterest to see if it speaks as loudly to your community.[read more]

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Three Easy, Free DIY Blog Image Makers

May 14, 2013 by Tatiana Aders
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Blog images

Sick and tired of the same stale stock photos that everyone else uses? Here are a few free resources and techniques for professional do-it-yourself blog post images that will enhance reader engagement and click-throughs to your blog articles.[read more]

5 Ways Small Businesses Can Use Pinterest

May 7, 2013 by Ken Mueller
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We hear the phrase content marketing a lot these days, and it simply means you are creating some sort of content for your customers, whether it be blogs, ebooks, videos, or something else. It’s one thing to create that content, but another to give it legs. We share our content on Twitter, Facebook, and G+, but why not Pinterest?[read more]

Facebook Home: Time to Mobilize Your Content?

April 8, 2013 by Vishal Pindoriya
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facebook home

On the 4th of April, Facebook launched an amplified mobile version of its social network in a risky bid to take over of a new generation of smartphones. How do you take advantage of Facebook Home for your brand?[read more]

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5 Ways to Get Visual on Social Media

April 5, 2013 by Erin Richards-Kunkel
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A dynamic visual presence is essential to a successful social media campaign. But stunning visual campaigns don’t have to be just for the big-name brands with money to burn on fancy lighting, editing and production costs. Even a small brand can make waves with thoughtful and visually powerful multimedia.[read more]

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Infographics, Images, and the Value of Impressions: Why are Visual Features Vital to Social Marketing? Webinar Replay

March 26, 2013 by Kelsey Arnold
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Click here to view the slideshow.Sponsored by Visual content - photos, infographics, graphs, videos or illustrations - is often proven to catch more attention and travel further on the social web than text alone. Can marketers build effective messages into these shareable pictures and graphics?Today, images are created and shared...[read more]

How Markets Should Approach Facebook's New Feed Design

March 8, 2013 by Pervara Kapadia
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As a Facebook marketer you need to keep in mind that you should: Be consistent. No matter what the changes are the content will always be important. Be more visual. Your posts needs to be more image oriented. This also means that even if you have text, make it into a JPEG and upload as a visual.[read more]

Google+ Gets a Refresh: Super Sized Cover Image, Local Review Tab & More

March 7, 2013 by Pam Moore
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Just when you thought you had your Google Plus page lookin’ good (or maybe not), they have slipped in some changes on us over night. While I like the big cover, it’s a bit too big for my taste. I am a meat and content person so now I simply have to scroll more to see the juicy content I am seeking.[read more]

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How to Create Highly Engaging & Sharable Graphics

March 5, 2013 by Mash Bonigala
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When it comes to creating graphics for visual social networks, there are a few key ideas you should keep in mind to increase your reach and engagement. Your audience wants to be educated. They want to be inspired. And they like pretty colors.[read more]

6 Ways to Better Promote Your Business on Pinterest

February 27, 2013 by Andrew Smith
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According to recent studies, 32% of U.S. online shoppers have made at least one purchase based on the product images that they have seen on Pinterest and other photo services.[read more]

The Legal Pitfalls of Using Photos on Social Media in the UK

February 27, 2013 by Rachel Boothroyd
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Do you know how to stay the right side of the law when using photos on social media in the UK? This essential guide to the legal pitfalls of image copyright online by Rachel Boothroyd, legal counsel for eModeration.[read more]

5 Ways to Bring Your Company's Images to Life

February 25, 2013 by Fraser Robinson
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Did you know that of all the content that people share on social media, images are the most viewed and attract the highest levels of engagement? Here are some online tools for photo editing, meme making, gif production and infographics.[read more]

Are You Falling Foul of the Facebook 20% Text Rule on Images?

February 18, 2013 by Tia Fisher
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Facebook are now enforcing a "no more than 20% text in images" rule. But do you know what is and what isn't permitted?[read more]

10 Benefits of Using Images in Blogs

February 3, 2013 by Mike Allton
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I have always told my clients that every blog post needs to have at least one image, and I stick to that rule myself. Here are ten benefits to making sure that every time you write a blog post, you include at least one great image.[read more]

Effective Instagram Marketing: DOs and DON'Ts

January 31, 2013 by Constance Aguilar
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Instagram offers a brilliant platform, particularly for brands and marketers. But the network can be ruined in the time it takes to choose a filter by taking away what makes it so cool and clogging it up with self-serving spam. Here are a few insights on how to not make Instagram a brand’s “on-the-go billboard.” Because there IS room for companies, and there are plenty doing it right![read more]

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Timely, Newsworthy Images Will Be the Big Differentiator for Brands in 2013

December 11, 2012 by Fraser Robinson
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Nothing captures the here and now better than an image. This is why tweets using photos are six times more likely to be engaged with. The other advantage of images is that they are honest (if not tampered with!), they tend to be factually accurate, meaning faster sign-off and approvals processes, and they can be incredibly quick to produce.[read more]

When It Comes To Content Marketing, Seeing Is Believing

December 7, 2012 by Steve Olenski
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Content marketing is greatly improved by including visuals. Don't all marketers know that the use of video/visuals greatly enhance and positively benefit their content marketing?[read more]

The Importance Of Marketing Through Images

November 12, 2012 by Caroline Melberg
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Pixelated Icons/Shutterstock

Images are becoming more and more important in online marketing. From Pinterest to infographics, savvy online marketers are employing more images and using them quite effectively to present their messages.[read more]

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The Rise of Micro-microblogging, and How to Use It

November 8, 2012 by Fraser Robinson
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The take-off of photo sharing and photo tagging platforms such as Pinterest and Instagram, particularly among women, is one of the biggest drivers of micro-microblogging. Brands should be thinking more carefully how they use online images.[read more]

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A Thousand Words: Social's Visual Economy

April 13, 2012 by William Smith
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Does our Visual Economy mark the maturity of Social?[read more]

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