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Why CMOs Need to Get Real About the Policy Implications of Big Data

January 24, 2012 by Steve Olenski

Big data. Just those words alone are enough to send a collective shudder up AND down the spine of CMOs the world over.[read more]

Even More Proof of the Major Disconnect Between Brands and Consumers When It Comes to Social Media

January 6, 2012 by Steve Olenski
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Here's even more proof that brand managers and all marketers are failing to realize the real reason people interact with their brands via social media.[read more]

The Major Disconnect Between Brands and Consumers When It Comes to Social Media

December 22, 2011 by Steve Olenski
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A survey conducted by the Chief Marketing Officer (CMO) Council and Lithium, a social media tech firm, revealed a huge divide between what marketers think consumers want vs. what consumers really want when it comes to social media.[read more]

In the Social Media and Digital World, Brands Can't Take a Sick Day

December 15, 2011 by Steve Olenski

There used to be a time when a brand or a company could go a day or even two without responding to customer feedback, you know take a sick day so to speak. Those days are long gone and brands and companies alike better realize that right now.[read more]

Are Fortune 500 Companies Too Busy For Social Media?

December 4, 2011 by Steve Olenski
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According to a study conducted by the Center for Marketing Research at the University of Massachusetts Dartmouth nearly one-third of all Fortune 500 companies are not on the social media bandwagon - at least not the Twitter and Facebook bandwagon.[read more]

CMOs Struggling to Keep Up With the Digital Revolution

October 21, 2011 by Steve Olenski

In a wide-ranging survey of more than 1,700 chief marketing officers from 64 countries and 19 industries, IBM’s 2011 Global CMO Study revealed that a large portion of CMOs, while excited at all the changes happening in the marketplace - are ill-equipped to deal with and manage it.[read more]

 
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