About Social Media Today
customer relationship management
Customer Relationship Management Clearly Is Going Social
One of the best way to create a better experience for your customers is to leverage what you know about them. To do that companies are moving towards an integration of social data with CRM systems, as evidenced in this webinar discussion among various marketing and analytics superstars.[read more]
Webinar Replay: Next Generation CRM: Social Media Management and Monitoring
The Social Web has removed a lot of the stability, structure and control that once characterized CRM. Traditional CRM has featured elements of communication and feedback tracking, but they have always relied on structured tools for participation and recording actions andoutcomes. Now, customer relations exist across a wide assortment of...[read more]
It’s Not About You in FourSquare and Other Social Channels
More than once, I’ve heard tales of executives rejecting social media platforms because they personally dislike them. In one instance, a communicator recommend the company adopt FourSquare, but the executive dismissed it saying, “I just hate the concept that you’re letting burglars know your house is empty.” Here’s a simple guideline for...[read more]
“Great article Jon! Relationships could be one the most important aspects of running a business, if not THE most important. Building professional relationships with others is key to may good business practices today. With these relationships, you can build good communication skills with these relationships as well.”
“Jon ~I agree with you completely! My first thought when I read Sara's letter was "how stupid on Nutella's part"!I don't understand their reasoning at all. I promoted World Nutella Day on my social media site and my personal Facebook page for the past couple of years. She may have had 47,000 fans and followers but how many more were reached because people like me helped spread the ...”