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You Need to See the Hottest Words in Viral Headlines

April 8, 2014 by Allister Frost

viral headlines

It doesn’t matter how great your content is; if readers don’t get past the headline they’ll never know. Ripenn recently collated 2,616 headlines from four popular sites that excel at writing highly-clickable headlines. By analysing the data, we can look for common usage patterns and trends to try to determine which words work best.[read more]

7 Reasons the Title of This Post Will Change Your Life and Restore Your Faith in Humanity

April 2, 2014 by Ken Mueller

Click bait titles.

There’s been a lot of talk lately about how sites like Buzzfeed and Upworthy use titles like the one on this post in order to get you to click through. And it works. I mean, I got you to click through here, right? Don’t deny it. You’re here and I have a record of you being here in my analytics.[read more]

3 Tips for Creating Creative Titles

March 28, 2014 by Alex Kim

Creative titles.

The best thing to remember is your titles have to reflect your company. If you’re a fun, edgy company just roll with it. If you’re a straight laced law firm, keep it professional. And if you’re a company that raises alpaca do NOT post about the proper cat ear cleaning techniques because that has nothing to do with your company.[read more]

Press Release Headlines: Does Length Really Matter?

December 22, 2013 by Carrie Morgan

Press Release Headlines

When it comes to a press release, headlines are everything. Not only should it be well-written, compelling and seeded with a keyword or phrase – low on hype, please – but length matters more than most realize. Here are a few quick guidelines to keep in mind.[read more]

HEADLINES: A 9-Letter Cheat Sheet for Writing a Winner Every Time

December 15, 2013 by Barry Feldman

writing good headlines

In an effort to help you understand a variety of headline approaches that perform well for bloggers, I’ve created a cheat sheet that spells out nine tips. Following each tip, I offer two examples. The first example comes from ideas for a would-be blog about pets; the second draws from my area of expertise, online marketing.[read more]

Blog Headlines: Seven Tips to Double Your Clickthroughs

December 13, 2013 by Matt Heinz

Headlines are important

In many cases, the headline or subject line will make or break whether your reader even makes it to the content you’ve worked so hard to craft and perfect. So what are some keys to more effective blog headlines? Here are a few that we’ve seen have the most direct impact.[read more]

Funny Headlines Cut Through the Content Clutter

October 5, 2013 by Barry Feldman

I believe funny headlines have the stopping power it takes to engage a reader. They really don’t crack you up. Rather, they get you to click. In the noisy world of online marketing, that’s the goal. I love when readers Tweet or write to me and tell me when they LOL.[read more]

The Secret to Sensationalizing Your Headlines Like Matt Drudge

August 30, 2013 by Daniel Chioco

Add a pinch of sensationalism

Let’s face it: most marketers wish they could harness even a fraction of Matt Drudge's power and influence. How exactly did Drudge amass so much influence with an aggregate news site filled solely with headlines? Here are some of the secrets to his success.[read more]

6 Ways to Improve Your Headlines (And Get More Readers)

August 1, 2013 by Rebecca Her

In order to attract readers, headlines have to be awesome. Take a look at the king of headline-writing, Buzzfeed. Their masterful headline writing can suck you down into a wormhole of article reading, and before you know it, it’s two hours later and you’re knee deep in reasons why Hufflepuff is the best Hogwarts house.[read more]

How To Write Great Headlines That Earn Clicks

July 18, 2013 by Shane Jones

The headline will greatly influence your website traffic, bounce rates, conversions and trust. Millions of new blog posts, billions of new emails and thousands of hours of videos are uploaded online each day. However, only 20% of the people who see these new content pieces will make it past the headline.[read more]

How to Write Blog Headlines Your Readers Can't Resist

April 29, 2013 by Elizabeth Maness

One of the fastest ways to kill off your readership is to write blog headlines that stink. You might have all the SEO and social media tactics in the world, but if your headlines are awful, getting people to find you in a search won't do you any good if no one wants to read your content.[read more]

Applying the Lawyer's Art of Persuasion to Your Advertising

July 20, 2012 by Erin Pheil

Do you use questions in your blog titles (or blog posts, tweets, Facebook updates, etc)? If so, would you like to know how you can make them more persuasive? Did you know I'm using the technique I'm going to be teaching you ON you, right this very second?[read more]

The Most Valuable “How to” Lesson of My Copywriting Career

December 14, 2011 by Barry Feldman

I want to let you in on an interesting little headline writing secret I’ve discovered...[read more]