Sign up | Login with →

sap

An Insider's View of Crisis Comms and Social Media in the C-Suite [CONVO]

March 14, 2012 by Neil Glassman
with 174 views
0

The air can often get very thin in the executive conference rooms of large corporations. How are those at the C-level maintaining their brands' reputations and dealing with crisis as news cycles continue to shorten because of Twitter and emerging platforms? And are there lessons for small- and medium sized businesses to be found in their travails? Bill Wohl, former CCO of HP, discloses the answers. [read more]

Social + Product = Better Products

February 9, 2012 by Timo Elliott
with 400 views
0

Social techniques can and should be used to change the way we do business. In this post, I look at how creators and designers of product can use social media to make better, more innovative products. [read more]

exclusive

OMS Summit: Todd Wilms of SAP makes change by embracing customers--and executives

February 8, 2012 by Rohn Jay Miller
with 199 views
0

Todd Wilms of SAP's social media team has the opportunity to make changes in how the 39,000 person organization makes. But he's learned to make those changes succeed by empathizing with customers, and working with senior executives at SAP internally. [read more]

exclusive

Closing the Books: A Report to our Community

January 12, 2012 by Robin Carey
with 326 views
4

silver-john/shutterstock

 

 

 

 

 

 

 

We doubled our staff, hiring some cracker-jack former journalists and energetic, customer-focused community marketing staff. We ended the year decidedly in the black, but making sure that we delivered value through our team and not through a lot of wasted expense. [read more]

My lesson from Enterprise 2.0: People are the weakest link

November 28, 2011 by Ted Sapountzis
with 281 views
0

My takeaways from the E20 conference are: (i) focus on business outcomes and people, (ii) embrace failure, (iii) be persistent, and (iv) strive for simplicity [read more]

Social Media Analytics: Three lessons for success

November 10, 2011 by Ted Sapountzis
with 1,410 views
1

Success in social media analytics contains 3 key ingredients: (1) differentiate, but be consistent, (2) don't try to outsmart yourself, and (3) invest wisely [read more]

exclusive

Social Media in 2011: We Still Have a Long Way to Go

December 23, 2010 by Robin Carey
with 6,674 views
4

I’m going to kick the crystal ball way ‘cross the room.  Who in his right mind could have predicted last year that WikiLeaks would become a global brand, or that its founder would be facing charges of sexual assault in Sweden for failing to fix a condom?  (Where is James Ellroy on this?) That Sarah Palin would end up with over... [read more]

exclusive

Every Company Is a Media Company: SAP’s 2010 Influencer Summit

December 9, 2010 by Don Bulmer
with 1,103 views
1

This year’s SAP Influencer Summit was not only a successful model for influencer engagement, but an excellent example of Tom Foremski’s quote: “Every Company is a Media Company.” SAP’s amazing team of communication, marketing and business professionals just wrapped up their 2010 Annual Influencer Summit in Santa Clara, California.The... [read more]

SAP Wins AMI Partners 2010 Award for Best-in-Class Social Media Marketing on MyVenturePad

November 15, 2010 by Mark Lazen
with 3,740 views
0

On Thursday this past week I joined Peter Auditore, Head Business Influencer Group – SAP, as he accepted an AMI Partner’s 2010 US SMB Social Media Marketing Award on behalf of SAP for their collaboration with MyVenturePad, a Social Media Today community. SAP and MyVenturePad were recognized for leadership in Demand Generation--in our case developing actionable leads from a social media site. As some of you may be aware, SAP has been instrumental in the development and maturation of the MyVenturePad community for the past three years. And as Chief Technology Office of Social Media Today, I’m delighted with how this award reflects on SAP, and on us. [read more]

4 Steps to B2B Social Media Marketing Excellence with SAP Community Network

September 29, 2010 by Gail Moody-Byrd
with 7,808 views
2

SAP Community Network's Marketing team has been on a journey over the past 12 months to effectively integrate popular social networking platforms into SAP Community Network’s (SCN) (http://www.sdn.sap.com/irj/scn) communication and marketing activities – expanding the options for the core team to deliver value to our members. This brief case study will outline the team’s approach and the results we’ve seen so far. SAP Community Network is already a vibrant, highly effective community of over two million customers, partners and SAP experts in more than 200 countries. [read more]

exclusive

Please join Netflix, Union Square Ventures, Drugstore.com, and me on September 28

September 20, 2010 by Robin Carey
with 3,594 views
0

If you're like me and are responsible your company's growth initiatives, you know that it's never been more important to leverage the many ways that cloud and saas computing are giving us new ways to get closer to our customers and to gain competitive advantage.That's why I'm excited to invite you to our first-ever Summit about On-... [read more]

If Every Company is a Media Company…Then Who Owns Social Media?

April 20, 2010 by Don Bulmer
with 446 views
1

Answer: Everyone! Social media has evolved significantly from its roots in marketing and corporate communications to the point that it should no longer be viewed as merely a function or a discipline within a company.  In a business context, social media is no longer just a destination or a set of tools and features. ... [read more]

SAP... Changment de Direction

February 7, 2010 by RickReno
with 196 views
0

Une dépêche de Reuters citant des sources officielles indiquent que SAP a effectué un changement important d'officiers supérieurs. Leo Apotheker a accepté de démissionner et il est rapporté qu'il sera remplacé par deux membres du comité de haut rang qui travaille en... [read more]

SAP Leadership Shakeup: Leo Aptheker out, return to Co-CEO Structure

February 7, 2010 by Michael Fauscette
with 1,096 views
1

In a not so surprising announcement today SAP CEO Leo Apotheker has stepped down effectively immediately. For a few months now senior software analysts have somewhat quietly predicted just such a move, especially on the heels of a very poor performing year. The timing seems predictable too, as SAP just reported Q4 earnings. Announcing... [read more]

Leveraging The Social Web... Business Process Meets 2.0

February 2, 2010 by Susan Scrupski
with 710 views
0

The 2.0 Adoption Council is experimenting with a range of new market ideas that leverage the power of the social web.   The 2.0 thinking surrounding network effects, scale, voluntary collaboration, free (as a business model), and social performance/productivity improvements are just a sample of some of the drivers that have made... [read more]

SAP Video: Real-time Computing

December 9, 2009 by Zoli Erdos
with 316 views
0

Cool video by SAP, promoting the concept of in-memory computing. If only their UI was as cute as their videos :-)CloudAve is exclusively sponsored by Link to original post [read more]

社会化媒体营销——企业强势营销的新规则

August 3, 2009 by Kent Deng
with 351 views
0

谁在推行社会化媒体营销?   六年前,SAP推出了企业应用领域具有代表性的开发社区——SDN社区,同时成立了35人组成的专职人员运营SDN社区。六年后,这个社区吸引了160万企业信息化领域的专业人员注册(包括用户)。而SDN只是SAP... [read more]

MyVenturepad: A Best Practice in Social Media Marketing

July 16, 2009 by PeterAuditore1
with 343 views
2

These days it seems like every time I check my email, connect to one of my favorite sites, or attend a conference on Web 2.0 or social media, I encounter the “social media cognoscenti” selling snake oil (research and white papers) in the form of “Best Practices in Social Media Marketing.” I guess what irritates... [read more]

SAP Social Media Guidelines 2009

July 10, 2009 by Timo Elliott
with 3,980 views
0

SAP recently announced a new set of Social Media Participation Guidelines and an internal forum to help employees make the most of new social media channels such as Blogs, Twitter, LinkedIn, and YouTube. In the spirit of Web 2.0, and like other organizations such as Intel and IBM, we would like to share our guidelines with the community... [read more]

Live Conversation Happening Now: Join the Live Stream

November 8, 2008 by Robin Carey
with 315 views
0

Social Media Today is here, along with Sun, SAP, Oracle...produced by Real Time Matrix. Join the live stream conversation here:   [read more]

Logo