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paul greenberg

Moving Beyond the Social Customer into the Era of Customer Engagement

March 29, 2012 by Mike Lewis
with 1,109 views
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Paul Greenberg

We connected with Paul Greenberg of ZDNet, one of the most respected minds in marketing, technology and CRM. As we enter 2012 and look toward major developments that will shape our industry, we provide Paul’s latest take on why he thinks we are moving beyond the social customer and entering the era of social engagement. [read more]

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Welcome to All Our Atlanta Members!

February 3, 2012 by Robin Carey
with 149 views
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SocialBiz Atlanta taking place today

A big southern "hello" to the hundreds of folks who are attending Brent Leary's SocialBiz Atlanta conference today at the Georgia Enterprise Innovation Institute.  We're happy to be sponsoring, along with Radian6, Small Biz Trends (hello, Anita), Microsoft, Assistly/Salesforce, Research in Motion, Sage and a host of others.  ... [read more]

Social CRM in Action: Helping Brands Build Deep Customer Insights

December 12, 2011 by Mike Lewis
with 868 views
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In a day and age of fragmented media consumption, brands increasingly compete not with other brands but for customers’ attention. How do we grab people’s attention if we don’t know them well? How do we engage them meaningfully, over time, when what we know about them is mostly purchase history coupled with demographic data? Enter Social CRM. [read more]

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And the CRM Idol Award Goes to …

August 15, 2011 by Paul Simon
with 401 views
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Photo: Pop Culture Geek/Flickr (Creative Commons)

Watch out Simon Cowell, Paul Abdul, Randy Jackson, Steven Tyler. The real competition is to the first CRM Idol in an inaugural event designed to help small “CRMish” software companies. [read more]

Social Selling: And Now, A Message From Our Sponsor

October 30, 2010 by Jay Dunn
with 4,060 views
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When I was asked last year by Paul Greenberg to contribute to the ebook, The Art of Social Sales (get your free copy here), I had been thinking and experimenting with how brands ought to interact with members of a social network, and how the function of selling into a social channel could be modeled, tracked, and accommodated.The general... [read more]

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My Social Media Summer Reading List

June 30, 2010 by Robin Carey
with 7,141 views
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with thanks to cmcgough on flickr

As you head to the beaches, and because many of you in social media have trouble distinguishing your personal lives from your professional, I thought I might tap into my library of terrific books recently shared with me by leading social media practitioners, consultants, and friends of SocialMediaToday. So, no, this is not the summer to... [read more]

CRM in the age of Social Media: Revenge of the Sales Force

July 29, 2008 by Robin Carey
with 267 views
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Two new pieces of recommended content are in the SMT stable today: a survey/white paper about Sales 2.0 we conducted with our partner, TechDirt, and enabled by Oracle CRM on Demand and a podcast interview with Paul Greenberg, blogger at pgreenblog and author of CRM at the Speed of Light, which Paul is now updating.   The white... [read more]

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