Shareable content

inspiring content marketing

For many, it’s hard enough to produce valuable content with passion day in and day out. Great content marketing stands to benefit from a team effort and a team needs something in which to believe.[read more]

Your friends and followers are by definition composed of a self-selected group who have an interest in the topics and services you focus on. You should expect that a good portion of what you share will resonate with this group simply because they’ve already indicated their affinity for you and your ideas, as well as a general interest in the area you represent.[read more]

viral video failure

Developing, producing and successfully launching a viral video campaign is equal parts inspiration and orchestration, and based on my 7 years of running a creative agency that makes videos, here are some of the things that keep them from getting off the starting line or fizzing out along the way.[read more]

viral video content

If you still have not heard of the Harlem Shake you must be living in a cave. Who were the initial communities behind this mega-trend? SocialFlow took a look at 1.9 million tweets during a two-week period that included the words ’harlem shake,’ or some versions of it.[read more]

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We all have a purpose for creating and sharing content online. For some, it’s for therapy. For others, exposure. Regardless of “what’s in it for me,” one thing is certain: we want people to like it. But relationships are a funny thing -- you get back what you put into them.[read more]

With some effort, a lot of excitement can be created around St. Patrick’s Day. Provide entertaining content that triggers readers to feel emotional engagement with your business and the holiday. Embrace the parades and leprechauns, but don't stray too far from your industry.[read more]

Having lots of Facebook fans and good interaction skills lead to brand loyalty. So the million-dollar question is, “What makes a post shareable on Facebook?” How do businesses connect on a personal level with their fans? Increase brand interaction with these tips![read more]

Content creation is a major and omnipresent challenge for marketers and companies of all types. Although fresh content creation requires your own original writing, there is nothing wrong with perusing popular industry websites and blogs for inspiration and brainstorming to get your content ideas flowing.[read more]

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Many of the new up-and-coming bloggers don’t understand that viral content doesn’t happen by accident. It is a planned occurrence. Discover how you can use the power of storytelling, controversy and humour to connect with your audience and create viral content.[read more]

There is a lot of noise about the royal reign of content, the rise of context, the death of SEO and the supremacy of social media. Perfecting your game in any one of these areas—while neglecting all else—could lead to the downfall of your company.[read more]

There is nothing more discouraging than to spend a lot of time writing and perfecting your blog post, only to watch and wait for the Facebook Likes, Google +1's and Twitter Tweets that never come. Why aren't people tripping over themselves to share your content? It might be your fault, but these five tips can help you quickly.[read more]

Over 50% of women in relationships say they would break up with their partner if they did not receive a Valentine’s Day gift. This shows you how serious the day is for half of women in relationships. If Valentine’s Day is important to your consumers, shouldn’t it be important to your business?[read more]

Creating shareable content can be difficult when you're competing with the rest of the Internet. Here are the five most common problems with blog posts with tips on how to fix them.[read more]

Everett Collection/shutterstock.com

There are several solutions popping up online geared toward this visual storytelling trend including Pinterest, Visual.ly, MindMeister and so many more. Visuals package data and information into a story. Stories create possibilities. Possibilities create dialogue. People like to share dialogue with other like minded people. I’m on board for this visual storytelling trend, and so are these companies:[read more]