About Social Media Today
penn state
Did the Penn State Brand Get the Death Penalty?
Can the Penn State brand ever recover and achieve the same level of brand equity?[read more]
NCAA Penn State sanctions prove schools should avoid social media monitoring of students.
If a school employs a social media monitoring company to track its students and/or employees and it learns about a Tweet or post that may indicate illegal activity and the university does not immediately report it to the proper legal authorities, it may be fined tens of millions of dollars by the NCAA.[read more]
Is a Crisis the Real Test of a Brand When It Comes to Social Media?
It's relatively easy to set up a Facebook page or Twitter account and engage your fans and customers if you're a brand... that is it's easier to do that than handle a crisis in the social media space.[read more]
“I think that Twitter is one of the best ways to market your brand. With the character limit, businesses and marketers can get right to the point on what they are promoting, while using relevant hashtags. Using hastags is a criticical part of the social media marketing process because every Twitter user uses relevant hashtags to look for interests. And then they will be able to see relevant ...”
“Hi Barry,I have been laughing about that chart for two weeks now. You are SO right on! If you think reading it all was tough - and from your excellent summary I can tell you read more of it than even my own father did - can you imagine what writing it was like? Our most important objective behind publishing a TOME of such great length was to give people something to use - not read all at ...”