brand managers

Can the Penn State brand ever recover and achieve the same level of brand equity?[read more]

Pinterest, the fastest-growing social media platform, has some very interesting visitors. Here's a breakdown that should be of keen interest to brand managers.[read more]

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Facebook is currently testing the idea to charge users to highlight a given post or picture on their Facebook wall.[read more]

Women, AKA the Most Powerful Brand Ambassadors In the World have a new found trust in Pinterest.[read more]

Brand managers and brand marketers need to realize that women make the most powerful of brand ambassadors.[read more]

Social media and all things digital marketing are great but let us not forget about direct mail.[read more]

 

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The concept of “crowdsourcing” – which has many varying definitions and connotations–has grown exponentially over the last few years as more and more companies are recognizing the “power of the crowd.”[read more]

A recent study revealed some very telling things about brands, social media and how many are still not getting it.[read more]

As much as our world continues to change and evolve, there are some things that will never change in the eyes of a consumer. One of them is the fact that perception often is reality. And brand managers and brand marketers alike should never lose sight of that, especially when it comes to packaging.[read more]

The Philadelphia Wings of the National Lacrosse League (NLL) made history yesterday by becoming the first professional sports team in North America to don jerseys that had their Twitter names on the back of their jerseys. Could this be the sign of things to come as more sports teams look for ways to engage their fans through the use of social media?[read more]

Marketers should make the mistake of assuming that a Facebook "like" equates to a sale or even a loyal customer.[read more]

Brands cannot sit on the sidelines during the Super Bowl because you never know when a penalty flag may get thrown their way.[read more]

Nearly 90% of consumers surveyed said they’d be either somewhat less likely or far less likely to do business with that company in the future if confronted with this... and it involves the word "no."[read more]

Here's even more proof that brand managers and all marketers are failing to realize the real reason people interact with their brands via social media.[read more]

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There are still what I consider a large portion of marketers who still believe social media is a passing fancy; that it’s not here to stay; that people will grow tired of it.[read more]

In our digitally-crazed world of Twitter, Facebook, SMS and on and on... the preferred method of communicating with a favorite brand for many is via email.[read more]

How a brand handles a crisis is of course very important. The recent FedEx delivery driver debacle once again brought to light the need for proper crisis management. A nationally-renowned expert of crisis management weighs in.[read more]

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A survey conducted by the Chief Marketing Officer (CMO) Council and Lithium, a social media tech firm, revealed a huge divide between what marketers think consumers want vs. what consumers really want when it comes to social media.[read more]

A recent study revealed that while 91% of business to business marketers are using Twitter as part of their integrated social media campaign only 15% state they generate leads from it compared to LinkedIn where nearly 1/3 of B2B marketers report generating a lead.[read more]

There used to be a time when a brand or a company could go a day or even two without responding to customer feedback, you know take a sick day so to speak. Those days are long gone and brands and companies alike better realize that right now.[read more]