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Did the Penn State Brand Get the Death Penalty?

August 6, 2012 by Steve Olenski

Can the Penn State brand ever recover and achieve the same level of brand equity?[read more]

A Very Pinterest-ing Infographic About Visitors

June 18, 2012 by Steve Olenski

Pinterest, the fastest-growing social media platform, has some very interesting visitors. Here's a breakdown that should be of keen interest to brand managers.[read more]

Facebook To Consider Charging Users to Highlight a Post

May 11, 2012 by Steve Olenski

Facebook is currently testing the idea to charge users to highlight a given post or picture on their Facebook wall.[read more]

Why Brand Managers Need to Take an Interest in Pinterest

March 21, 2012 by Steve Olenski

Women, AKA the Most Powerful Brand Ambassadors In the World have a new found trust in Pinterest.[read more]

Why Women Are the Most Powerful Brand Ambassadors In the World

March 19, 2012 by Steve Olenski

Brand managers and brand marketers need to realize that women make the most powerful of brand ambassadors.[read more]

Social Media Rocks But Don't Forget About Direct Mail

March 15, 2012 by Steve Olenski

Social media and all things digital marketing are great but let us not forget about direct mail.[read more]

Crowdsourcing Breaks The Enterprise Glass Ceiling

March 14, 2012 by Steve Olenski



The concept of “crowdsourcing” – which has many varying definitions and connotations–has grown exponentially over the last few years as more and more companies are recognizing the “power of the crowd.”[read more]

Are Brands Royally Screwing Up On Social Media?

March 8, 2012 by Steve Olenski

A recent study revealed some very telling things about brands, social media and how many are still not getting it.[read more]

What a Brand Manager Can Learn from a Violin Player - A Social Experiment

February 22, 2012 by Steve Olenski

As much as our world continues to change and evolve, there are some things that will never change in the eyes of a consumer. One of them is the fact that perception often is reality. And brand managers and brand marketers alike should never lose sight of that, especially when it comes to packaging.[read more]

The Lines Between Social Media and Sports Continue to Blur

February 14, 2012 by Steve Olenski

The Philadelphia Wings of the National Lacrosse League (NLL) made history yesterday by becoming the first professional sports team in North America to don jerseys that had their Twitter names on the back of their jerseys. Could this be the sign of things to come as more sports teams look for ways to engage their fans through the use of social media?[read more]

When It Comes to Facebook a Like Does Not Equal a Sale

February 9, 2012 by Steve Olenski

Marketers should make the mistake of assuming that a Facebook "like" equates to a sale or even a loyal customer.[read more]

Social Media, the Super Bowl & Why Brands Need to Stay In the Game

February 3, 2012 by Steve Olenski

Brands cannot sit on the sidelines during the Super Bowl because you never know when a penalty flag may get thrown their way.[read more]

When It Comes to Social Media, Consumers Won't Take No for An Answer

January 11, 2012 by Steve Olenski

Nearly 90% of consumers surveyed said they’d be either somewhat less likely or far less likely to do business with that company in the future if confronted with this... and it involves the word "no."[read more]

Even More Proof of the Major Disconnect Between Brands and Consumers When It Comes to Social Media

January 6, 2012 by Steve Olenski

Here's even more proof that brand managers and all marketers are failing to realize the real reason people interact with their brands via social media.[read more]

Top Five Things I Resolve to Never Hear a Marketer Say About Social Media in 2012… And Beyond

January 4, 2012 by Steve Olenski

There are still what I consider a large portion of marketers who still believe social media is a passing fancy; that it’s not here to stay; that people will grow tired of it.[read more]

Consumers Choose Email To Communicate with Favorite Brands

January 3, 2012 by Steve Olenski

In our digitally-crazed world of Twitter, Facebook, SMS and on and on... the preferred method of communicating with a favorite brand for many is via email.[read more]

How Does FedEx Grade Out for Their Handling of Their Recent Delivery Driver Debacle

December 23, 2011 by Steve Olenski

How a brand handles a crisis is of course very important. The recent FedEx delivery driver debacle once again brought to light the need for proper crisis management. A nationally-renowned expert of crisis management weighs in.[read more]

The Major Disconnect Between Brands and Consumers When It Comes to Social Media

December 22, 2011 by Steve Olenski

A survey conducted by the Chief Marketing Officer (CMO) Council and Lithium, a social media tech firm, revealed a huge divide between what marketers think consumers want vs. what consumers really want when it comes to social media.[read more]

Are B2B Marketers Not Using Twitter Correctly?

December 15, 2011 by Steve Olenski

A recent study revealed that while 91% of business to business marketers are using Twitter as part of their integrated social media campaign only 15% state they generate leads from it compared to LinkedIn where nearly 1/3 of B2B marketers report generating a lead.[read more]

In the Social Media and Digital World, Brands Can't Take a Sick Day

December 15, 2011 by Steve Olenski

There used to be a time when a brand or a company could go a day or even two without responding to customer feedback, you know take a sick day so to speak. Those days are long gone and brands and companies alike better realize that right now.[read more]