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A Very Pinterest-ing Infographic About Visitors

June 18, 2012 by Steve Olenski

Pinterest, the fastest-growing social media platform, has some very interesting visitors. Here's a breakdown that should be of keen interest to brand managers.[read more]

Facebook To Consider Charging Users to Highlight a Post

May 11, 2012 by Steve Olenski

Facebook is currently testing the idea to charge users to highlight a given post or picture on their Facebook wall.[read more]

Are brands wielding more influence in Social Media than we thought?

May 9, 2012 by Steve Olenski

A new survey reveals that brands are influencing consumer purchase decisions via social media.[read more]

Only One Quarter Of American Consumers Are Brand Loyal

March 27, 2012 by Steve Olenski

Marketers in the US need to take note of the fact that more and more consumers are becoming less and less brand loyal.[read more]

Why Brand Managers Need to Take an Interest in Pinterest

March 21, 2012 by Steve Olenski

Women, AKA the Most Powerful Brand Ambassadors In the World have a new found trust in Pinterest.[read more]

Why Women Are the Most Powerful Brand Ambassadors In the World

March 19, 2012 by Steve Olenski

Brand managers and brand marketers need to realize that women make the most powerful of brand ambassadors.[read more]

Are Brands Royally Screwing Up On Social Media?

March 8, 2012 by Steve Olenski

A recent study revealed some very telling things about brands, social media and how many are still not getting it.[read more]

Did Twitter Just Open A Pandora's Box Or A Golden Opportunity For Brand Marketers?

March 1, 2012 by Steve Olenski

In a move which surely cause delight and dismay in the marketing world and among consumer privacy groups, respectively - Twitter is now allowing companies to search and analyze two years worth of Tweets instead of the previously-allowed 30 days.[read more]


Four Reasons Advertising As We Know it No Longer Works

February 23, 2012 by Pirouz Nilforoush

In a world cluttered with information overload the best performing ads have quickly become those that enrich the user experience with relevant and useful information rather than interrupt or disrupt the consumer experience.[read more]

What a Brand Manager Can Learn from a Violin Player - A Social Experiment

February 22, 2012 by Steve Olenski

As much as our world continues to change and evolve, there are some things that will never change in the eyes of a consumer. One of them is the fact that perception often is reality. And brand managers and brand marketers alike should never lose sight of that, especially when it comes to packaging.[read more]

Even More Proof of the Major Disconnect Between Brands and Consumers When It Comes to Social Media

January 6, 2012 by Steve Olenski

Here's even more proof that brand managers and all marketers are failing to realize the real reason people interact with their brands via social media.[read more]

Top Five Things I Resolve to Never Hear a Marketer Say About Social Media in 2012… And Beyond

January 4, 2012 by Steve Olenski

There are still what I consider a large portion of marketers who still believe social media is a passing fancy; that it’s not here to stay; that people will grow tired of it.[read more]

Consumers Choose Email To Communicate with Favorite Brands

January 3, 2012 by Steve Olenski

In our digitally-crazed world of Twitter, Facebook, SMS and on and on... the preferred method of communicating with a favorite brand for many is via email.[read more]

Why Brand Marketers Need More Brand Ambassadors

December 22, 2011 by Steve Olenski

The world of social media, where consumers rule the roost, has taken the power of suggestion to a whole new level and brand marketers and product managers and ALL marketers would be very wise to engage and empower as many ambassadors for their brands as they can.[read more]

The Major Disconnect Between Brands and Consumers When It Comes to Social Media

December 22, 2011 by Steve Olenski

A survey conducted by the Chief Marketing Officer (CMO) Council and Lithium, a social media tech firm, revealed a huge divide between what marketers think consumers want vs. what consumers really want when it comes to social media.[read more]

What the New Twitter Brand Pages Mean to Marketers

December 9, 2011 by Steve Olenski

Late to the party or not, Twitter has followed in Facebook's and Google+'s footsteps with the launch of their new brand pages and brand marketers would be wise to sit up and take notice of the new features coming to a Twitter account near them. Clearly the brand battle lines are being drawn.[read more]