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Even More Proof of the Major Disconnect Between Brands and Consumers When It Comes to Social Media

January 6, 2012 by Steve Olenski
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Here's even more proof that brand managers and all marketers are failing to realize the real reason people interact with their brands via social media.[read more]

Top Five Things I Resolve to Never Hear a Marketer Say About Social Media in 2012… And Beyond

January 4, 2012 by Steve Olenski
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There are still what I consider a large portion of marketers who still believe social media is a passing fancy; that it’s not here to stay; that people will grow tired of it.[read more]

Consumers Choose Email To Communicate with Favorite Brands

January 3, 2012 by Steve Olenski

In our digitally-crazed world of Twitter, Facebook, SMS and on and on... the preferred method of communicating with a favorite brand for many is via email.[read more]

How Does FedEx Grade Out for Their Handling of Their Recent Delivery Driver Debacle

December 23, 2011 by Steve Olenski

How a brand handles a crisis is of course very important. The recent FedEx delivery driver debacle once again brought to light the need for proper crisis management. A nationally-renowned expert of crisis management weighs in.[read more]

Are B2B Marketers Not Using Twitter Correctly?

December 15, 2011 by Steve Olenski

A recent study revealed that while 91% of business to business marketers are using Twitter as part of their integrated social media campaign only 15% state they generate leads from it compared to LinkedIn where nearly 1/3 of B2B marketers report generating a lead.[read more]

What the New Twitter Brand Pages Mean to Marketers

December 9, 2011 by Steve Olenski
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Late to the party or not, Twitter has followed in Facebook's and Google+'s footsteps with the launch of their new brand pages and brand marketers would be wise to sit up and take notice of the new features coming to a Twitter account near them. Clearly the brand battle lines are being drawn.[read more]

 
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