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3 Years Later: Did Social CRM Deliver?

March 24, 2013 by Ahmed Ahmed

Back in 2010, the talk was all of Icelandic volcanoes, Greek bailout packages and, in the marketing world, 'Social CRM.' Three years on, this infographic looks at the concrete figures - was Social CRM just another buzzword?[read more]

What Oracle's Plan To Acquire Eloqua Means For Marketers

January 20, 2013 by Lisa Arthur

Mergers vis Shutterstock

Marketing is white hot. Last month, the CMO Council declared 2013 “The Year of the Marketer.”Earlier, Gartner had predicted that by 2017, CMOs will spend more on IT than CIOs do. Powered by customer-driven brands and data-driven insights, CMOs can now combine the art and science of marketing into better performance and greater accountability than ever before. Is it any wonder that mergers and acquisitions across the marketing space are heating up, as well?[read more]

Oracle Acquires Marketing Automation SaaS Eloqua

December 21, 2012 by Steven Shattuck

With the recent acquisition of Pardot by ExactTarget, it would appear that consolidation is becoming the norm in the marketing automation industry. We may yet see more demand generation and content management software merge with marketing automation software providers for a more turn-key solution.[read more]

In Social Media, Top of the Funnel is About Lead Introduction – Not Creation

July 25, 2012 by Marc Hausman

I’ve been pushing social media for measurable sales outcomes for more than three years. Yet, I recently concluded “lead introduction” rather than generation is a more realistic expectation. Here's why.[read more]

What Tattoos Teach Us About Content Marketing…

June 25, 2012 by Jeremy Epstein

It's unlikely that you've ever considered that tattoos have a lot to teach you about being a great Content Marketer so your enterprise can be Social@Scale. Well, surprise, they do. Here's what VP of Marketing at @Sprinklr, Jeremy Epstein learned from Eloqua VP of Content Marketing, Joe Chernov.[read more]

Social CRM in Action: Helping Brands Build Deep Customer Insights

December 12, 2011 by Mike Lewis

In a day and age of fragmented media consumption, brands increasingly compete not with other brands but for customers’ attention. How do we grab people’s attention if we don’t know them well? How do we engage them meaningfully, over time, when what we know about them is mostly purchase history coupled with demographic data? Enter Social CRM.[read more]