About Social Media Today
How many Pinterests does the world need?
So will the next big thing in social be a derivation of Pinterest? By the number of clones you might think so, but I have a suspicion that the Pinterest-like site most likely to endure will be Pinterest.[read more]
Pinteresting and Pinformational: 4 Tools to Get the Most Out of Pinterest for Business
Many seem to think that at some point, Pinterest will introduce its own analytics tools. But in the meantime, here are a few resources ("Pinalytics," if you will) to help you measure the success of your Pinterest campaign... Very pinteresting![read more]
The Marketing Case for Pinterest and How to Use it Successfully
As a business owner or marketing manager you may be wondering, “Is Pinterest right for me?” We’d advise it’s time for you to consider Pinterest as an integral part of your social marketing effort, right next to the Big 3 - Facebook, Twitter, and YouTube. Here's why.[read more]
Get Ready for the Facebook Apocalypse
Can you imagine a world without Facebook? As far fetched as that may seem right now, maybe it's time you did some imagining..[read more]
Four Pinterest Contests to Try for Your Business
When considering a contest, be cognizant of the different formats available to you. Running a contest exclusively on Pinterest opens doors that aren’t available on other platforms. The mixture of visual and tactile provides a recipe for viral reach. Ideas from the upcoming book, Pinterest for Business.[read more]
Why We Pin It? Takeaway Lessons from Pinterest
Photo by ShardsOfBlue via Flickr
Pinterest is now the third largest social network. It's ahead of both Linkedin and Google+, as measured by number of users, according to a new report from Experian. Its rapid success has led to a proliferation of clones. Will any of them come anywhere close to garnering the same attention? If they do, it won’t be because they just...[read more]
Top 4 Team Visual Collaboration Tools
More and more companies are turning to cloud services for storage of email, documents, spreadsheets and presentations. But as far as collaborating with a team on image-based projects, what are the tools you can use that combine the collaborative ease of Google Docs for teams and the beautiful presentation and inviting interface of Pinterest, while maintaining efficiency?[read more]
Why Facebook Needs a Want Button
Like what you see? There’s a button on Facebook for that. Like it so much that you want it? There… isn’t a button for that. But for company brand fan pages, there should be.[read more]
ViDEO: How to use social media in ways no one else imagined
I love this artful use of Pinterest by perennial news-maker, Uniqlo. Somehow they managed to co-opt social media itself to make your participation part of their design aesthetic, rather than the other way round.[read more]
Beyond the Big 3: Strategies for Brands to Dominate Pinterest and LinkedIn [Infographic]
In our newest white paper, Beyond the Big 3: Five Killer Strategies to Dominate LinkedIn and Pinterest, we build on concepts shared in Five Killer Strategies to Dominate Social Media’s Big 3: Facebook, Twitter and YouTube. This infographic will share some of the best tips from Beyond the Big 3 to get you started. Share...[read more]
Analysis: Five Key Brands in Social Media Retail
Socialbakers rank the world's brands on Facebook. eModeration took a look at five key retailers in their list and analysed what they were doing over other social media channels too. Which brand came out on top from Converse, Walmart, Amazon, Nike and M&S? Will it be the same as the Socialbakers ranking order?[read more]
5 Killer Strategies for Brands Engagement on Pinterest and LinkedIn
The strategies for marketing through Pinterest and LinkedIn are similar, but the tactics differ for the two platforms. Download the whitepaper for more detail.[read more]
6 Tips for Branding with Pinterest
Very "pinteresting": Pinterest works for branding to demographics, with its profile heavily weighted toward affluent women ages 25-45, with kids. Think of it as an online catalog and pin from your website. Make your brand look good![read more]
Crazy Idea – What Pinterest Could Be
I see the future Pinterest as a hub for the internet. Photographs will be more organized in pre-determined categories, such as clothing, home decor, travel, news, publications, and weather. Useful links and content such as reviews, comments, and suggestions will be placed around “pinned” photographs.[read more]
A Very Pinterest-ing Infographic About Visitors
Pinterest, the fastest-growing social media platform, has some very interesting visitors. Here's a breakdown that should be of keen interest to brand managers.[read more]
How to Improve the Effectiveness of Your Social Sharing
The social web is awesome. And I’m not only talking about Twitter, Facebook, LinkedIn or even social networks in general. Social has become part of the fabric of almost every web application and webpage. Through social sharing buttons, like those provided by Digg Digg, we easily share our world online with our followers, fans, and connections.[read more]
8 Strategies for Pinterest for Business
Some marketers don't take Pinterest seriously, and while that may be understandable given some use-cases, there are legitimate strategies for business. Here are 8 to get you started.[read more]
Why Online Brand Marketers Better Get an Interest in Pinterest, Fast
If you’re a marketer or advertiser specializing in online sales and are reliant on e-commerce to sustain your business and you’re not on Pinterest, to quote Kool & the Gang “Get Down On It.”[read more]
The State of Social Media 2012: Will Facebook Go the Way of the Mayans?
Social media has become like a third arm for most of us, one we can’t live without. We check it daily, even hourly, hungry for the latest update. So it’s only normal that we want to know what’s been going on with our favorite social media websites.[read more]
5 Things to Look for When Hiring Social Media Interns
Last year when I started working as a social media manager, I received the opportunity to sign on not one but two interns. And while I’ve already chronicled what it’s like to manage your first set of interns, I haven’t discussed what kind of decision process went into play when it came to hiring them.[read more]
“Google likes to have a balance of good and bad for the viewer to see both sides. This can cause problems when a firm is trying to push down negative comments, threads or articles about their brand as it can appear Google rewards this negative links beyond their true value. However, there are strategies which can push these down.”
“Google+ is still in its infancy, it will certainly be interesting to see how this ends up working, and how artists and industry folk will use this new tool.”