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Why Pinterest Marketing Makes Sense for Your Brand

September 21, 2013 by Mark Cooper

Pinterest and Branding

It’s no secret that consumers love Pinterest. The network has soared to 70 million users, who spend more time there than any other social site. Yet some marketers wonder whether Pinterest can drive business value. Read on to learn why Pinterest is the marketer’s dream.[read more]

17 Pinterest Metrics Every Brand Should Track

August 12, 2013 by Pam Dyer

Pinterest Interest

Pinterest has established itself as the dominant online source of visual inspiration. It has become a huge traffic referral for businesses, but marketers often struggle with Pinterest content strategies. Enter Pinterest metrics.[read more]

Social Media Niche Marketing: Tips for the Major Social Networks

April 26, 2013 by Cara Tarbaj

Google+ communities

Struggling to find your target market on social networks? This article on niche social media marketing will cover a few tips for each of the following popular social networks: Facebook, Twitter, Google+, and Pinterest. It'll help you make the most of each individual platform![read more]

5 Cool Content Curation Tools for Social Marketers

April 15, 2013 by Mike Allton

Image courtesy of Thomas Forsyth, Flickr

In the age of Information, the ability to “curate,” or gather and arrange content, becomes one of the most important skills you can have. After all, the information is out there for everyone to see. What makes you stand out from the crowd is how you locate and present it.[read more]


Facebook's Re-Design: How Will You Be Fed?

March 7, 2013 by Robin Fray Carey

Facebook launched its new design today with an introduction from Mark Zuckerberg that this was the "best personalized newspaper” for the world. Well, I worked in the newspaper business, sir, and this is no newspaper. It's better in some ways, and worse in others.[read more]

Pinterest Is a Business Necessity

March 7, 2013 by Chris Horton

Is Pinterest the most sales actionable social network out there? According to Pinterest CEO Ben Silbermann, Pinterest helps "people discover the things that they love and then go take action on them, and a lot of the things they take action on are tied to commercial intent.”[read more]

Shareable Content for Valentine's Day

February 6, 2013 by Cara Tarbaj

Over 50% of women in relationships say they would break up with their partner if they did not receive a Valentine’s Day gift. This shows you how serious the day is for half of women in relationships. If Valentine’s Day is important to your consumers, shouldn’t it be important to your business?[read more]

Pinterest: A Job Search Tool?

January 31, 2013 by Karl Hughes

I’m an avowed Pinsomniac. But while Pinterest is undoubtedly a lot of fun, and a great way to collect wardrobe, home improvement, and decorating ideas, it can definitely be used to advance your personal brand and enhance your job search. Here are six creative ways that you could be using Pinterest to help you get a job.[read more]

How Pinterest Could Boost Your Business

January 31, 2013 by Kelsey Jones

In less than three years, Pinterest has become the third largest social network, with over 10 million users. If you’re interested and engaged with the aesthetic side of marketing, Pinterest can be a huge source of referral traffic, high quality leads, conversions, and repeat sales if approached correctly.[read more]

The Importance Of Marketing Through Images

November 12, 2012 by Caroline Melberg

Pixelated Icons/Shutterstock

Images are becoming more and more important in online marketing. From Pinterest to infographics, savvy online marketers are employing more images and using them quite effectively to present their messages.[read more]


Pin to Win: The Ultimate Short Guide to Pinterest for Business

October 22, 2012 by Brett Relander

How you can use Pinterest to drive brand awareness, customer loyalty, and sales for your business.[read more]

Pew Study Highlights Explosion of Photo Sharing

October 21, 2012 by John Haydon

Pew Research Center

For the first time ever, the Pew Internet and American Life project asked questions about Pinterest, Instagram, and Tumblr, which also means that there are no comparable statistics for review. 46% of internet users post original photos and videos online they have created themselves and 41% curate photos and videos they find elsewhere on the internet and post on image-sharing sites.[read more]

Did You Hear the One About the Marketer Who Didn't Use Pinterest?

October 20, 2012 by Steve Olenski

Alright I admit, I have seen too many after-school specials and Lifetime movies (hey, Tori Spelling is one underrated actress) so perhaps I was a tad melodramatic in implying or flat out stating that any marketer who doesn't use Pinterest may soon find themselves updating their resume but, I also don't want to diminish the impact that Pinterest has had and continues to have on the respective bottom lines of companies and brands from sea to shining sea.[read more]


How Instagram, Pinterest and Tumblr are Blasting Social Media Monitoring tools

October 19, 2012 by Laurent Francois

LicenseCopyright All rights reserved by Tektum

Visual networks are now changing the rules of engagement, and the Conversations Analysis methodology. Agencies and brands need to find best ways to measure and understand their customers cultures.[read more]


Webinar Replay: The New Visual Web: Pinterest and Image-Driven Social Selling

October 10, 2012 by Cliff Figallo

Can image-driven social networks such as Pinterest effectively monetize, and how can other business leverages these platforms to sell? Until Pinterest, most major social networks were formed around collective social histories, relationships, and written ideas. A social platform based entirely on sharing “liked” images - many of available...[read more]


3 Things to Remember When Trying to Market Your Product on Pinterest

October 6, 2012 by Ryan Wood

There are three things that a marketer must get down-pat when it comes to creating a buzz within the site around there product: A compelling image, a good call-to-action in the description of the image and the timing of when the pin is published to the platform.[read more]

The Single Pinterest Pin That Launched a Company

September 10, 2012 by Andre Bourque

Good products, that generate good following, have the potential to explode in popularity with the right social channels. Craftsmen and artisans around the world take note, sharpen your Pinterest pinning skills, and brace yourselves for the potential of something remarkable.[read more]

Leverage Your Pinterest Presence for Better Results

September 4, 2012 by Fabien Soudiere

Pinterest will lead traffic to your site, you still have to give them the link or else they won’t even post it. Pinterest has this huge asset over Twitter and Facebook to help brands boost their referral traffic. If you’re a designer or marketer for a fashion brand, start working on your content strategy and invest in your creative team. Content AND Creative Content will be king![read more]

Is Pinterest the Uncreative Cousin of Tumblr?

August 31, 2012 by Veronica Guzik

Pinterest doesn’t that sound glamorous or intelligent anymore does it? Oops. I don’t want to make it sound like hard-core pinners are not creative; because the way people organize their thoughts are their board are unique and special to each user. I am saying that Pinterest is most definitely a spin off of the more mentally challenging Tumblr. Thoughts?[read more]

The 3 Lessons of RebelMouse for Startups

August 23, 2012 by Mark Lazen


All of us who have not invented anything as cool as social startup and Pinterest spinoff RebelMouse will have to be content with digesting the lessons of its early success.[read more]