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Struggling to find your target market on social networks? This article on niche social media marketing will cover a few tips for each of the following popular social networks: Facebook, Twitter, Google+, and Pinterest. It'll help you make the most of each individual platform![read more]

Image courtesy of Thomas Forsyth, Flickr

In the age of Information, the ability to “curate,” or gather and arrange content, becomes one of the most important skills you can have. After all, the information is out there for everyone to see. What makes you stand out from the crowd is how you locate and present it.[read more]

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Facebook launched its new design today with an introduction from Mark Zuckerberg that this was the "best personalized newspaper” for the world. Well, I worked in the newspaper business, sir, and this is no newspaper. It's better in some ways, and worse in others.[read more]

Is Pinterest the most sales actionable social network out there? According to Pinterest CEO Ben Silbermann, Pinterest helps "people discover the things that they love and then go take action on them, and a lot of the things they take action on are tied to commercial intent.”[read more]

Over 50% of women in relationships say they would break up with their partner if they did not receive a Valentine’s Day gift. This shows you how serious the day is for half of women in relationships. If Valentine’s Day is important to your consumers, shouldn’t it be important to your business?[read more]

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I’m an avowed Pinsomniac. But while Pinterest is undoubtedly a lot of fun, and a great way to collect wardrobe, home improvement, and decorating ideas, it can definitely be used to advance your personal brand and enhance your job search. Here are six creative ways that you could be using Pinterest to help you get a job.[read more]

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In less than three years, Pinterest has become the third largest social network, with over 10 million users. If you’re interested and engaged with the aesthetic side of marketing, Pinterest can be a huge source of referral traffic, high quality leads, conversions, and repeat sales if approached correctly.[read more]

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Images are becoming more and more important in online marketing. From Pinterest to infographics, savvy online marketers are employing more images and using them quite effectively to present their messages.[read more]

How you can use Pinterest to drive brand awareness, customer loyalty, and sales for your business.[read more]

Pew Research Center

For the first time ever, the Pew Internet and American Life project asked questions about Pinterest, Instagram, and Tumblr, which also means that there are no comparable statistics for review. 46% of internet users post original photos and videos online they have created themselves and 41% curate photos and videos they find elsewhere on the internet and post on image-sharing sites.[read more]

Alright I admit, I have seen too many after-school specials and Lifetime movies (hey, Tori Spelling is one underrated actress) so perhaps I was a tad melodramatic in implying or flat out stating that any marketer who doesn't use Pinterest may soon find themselves updating their resume but, I also don't want to diminish the impact that Pinterest has had and continues to have on the respective bottom lines of companies and brands from sea to shining sea.[read more]

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Visual networks are now changing the rules of engagement, and the Conversations Analysis methodology. Agencies and brands need to find best ways to measure and understand their customers cultures.[read more]

Can image-driven social networks such as Pinterest effectively monetize, and how can other business leverages these platforms to sell? Until Pinterest, most major social networks were formed around collective social histories, relationships, and written ideas. A social platform based entirely on sharing “liked” images - many of available...[read more]

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There are three things that a marketer must get down-pat when it comes to creating a buzz within the site around there product: A compelling image, a good call-to-action in the description of the image and the timing of when the pin is published to the platform.[read more]

Good products, that generate good following, have the potential to explode in popularity with the right social channels. Craftsmen and artisans around the world take note, sharpen your Pinterest pinning skills, and brace yourselves for the potential of something remarkable.[read more]

Pinterest will lead traffic to your site, you still have to give them the link or else they won’t even post it. Pinterest has this huge asset over Twitter and Facebook to help brands boost their referral traffic. If you’re a designer or marketer for a fashion brand, start working on your content strategy and invest in your creative team. Content AND Creative Content will be king![read more]

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Pinterest doesn’t that sound glamorous or intelligent anymore does it? Oops. I don’t want to make it sound like hard-core pinners are not creative; because the way people organize their thoughts are their board are unique and special to each user. I am saying that Pinterest is most definitely a spin off of the more mentally challenging Tumblr. Thoughts?[read more]

RebelMouse

All of us who have not invented anything as cool as social startup and Pinterest spinoff RebelMouse will have to be content with digesting the lessons of its early success.[read more]

Dayton Children's Medical Center uses Pinterest to showcase items that are perfect for parents and "just right for kids!" Since they target parents as their primary audience, their pinboards feature parent-friendly content such as fun arts and crafts, recipes, miracle stories, kids’ photos with descriptions of their health and recovery.[read more]

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Want a better better way to make use of the world’s hottest image sharing websites? Try these 10 steps to get audiences to generate results for you on Pinterest.[read more]