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David Meerman Scott

Playing for Change -- and Going Social

February 4, 2012 by David Meerman Scott
with 1,847 views
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When I first saw the original Playing for Change video Stand By Me on YouTube I was moved and fascinated and jumped for joy. Wow. As a music lover and collector of social media success stories, here was both music and social media triumphantly on display and coming together to support a good cause. I talked up the videos via social and... [read more]

Social Marketing Trends to Look For in 2012: Predictions from Top Marketers

January 26, 2012 by Mike Lewis
with 3,072 views
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We all wish we had a crystal ball we can consult whenever we need to peek into the future. Short of offering our peers that magic crystal, we connected with some of the best and brightest to ask them to predict what 2012 has in store for us. We compiled the collective wisdom of 34 renowned experts in the field of strategy, marketing and technology in our free eBook: 2012 Social Marketing & New Media Predictions. We asked about the top social marketing developments, new technologies, biggest challenges, and top news resources. Here’s a peek into the biggest social marketing developments you need to prepare for this year. Your magic keyword cloud reads: integration, mobile, new influence, relevancy marketing, social business revolution, real-time analytics, convergence, and trust as a social currency. [read more]

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Audio Archive: Predictions for 2012

January 19, 2012 by Cliff Figallo
with 397 views
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Predictions for 2012This industry is defined by change on the macro and micro level and everything in between. We’ve become accustomed to participating in social media as being like trying to balance standing up in a small boat. As the underlying infrastructure of Internet bandwidth changes, as our personal computers get faster, as new... [read more]

2012 Key Social Technology Predictions from Top Business and Marketing Strategists

January 17, 2012 by Mike Lewis
with 490 views
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EDHAR/shutterstock

2011 was a year of increased adoption of social technologies within the enterprise, and that trend will continue into 2012. In their fifth annual survey of over 4,200 global executives, McKinsey concludes that when adopted at scale, “social technologies can boost a company’s financial performance and market share.” To help stay ahead of this wave of change, we connected with 34 top business and marketing strategies to get their take on the key technologies that will impact marketing and sales in 2012 for our free eBook 2012 Social Marketing & New Media Predictions. Here are some of their top predictions: [read more]

140 Predictions About Social Marketing – 34 Experts on 2012

December 13, 2011 by Mike Lewis
with 2,375 views
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"Short of counting on miracles to lead our way, the team at Awareness connected with some of the best and the brightest in marketing to ask them the difficult questions around what 2012 has in its social marketing store for us." [read more]

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