About Social Media Today
product managers
Are Brands Royally Screwing Up On Social Media?
A recent study revealed some very telling things about brands, social media and how many are still not getting it.[read more]
Even More Proof of the Major Disconnect Between Brands and Consumers When It Comes to Social Media
Here's even more proof that brand managers and all marketers are failing to realize the real reason people interact with their brands via social media.[read more]
Top Five Things I Resolve to Never Hear a Marketer Say About Social Media in 2012… And Beyond
There are still what I consider a large portion of marketers who still believe social media is a passing fancy; that it’s not here to stay; that people will grow tired of it.[read more]
Consumers Choose Email To Communicate with Favorite Brands
In our digitally-crazed world of Twitter, Facebook, SMS and on and on... the preferred method of communicating with a favorite brand for many is via email.[read more]
Why Brand Marketers Need More Brand Ambassadors
The world of social media, where consumers rule the roost, has taken the power of suggestion to a whole new level and brand marketers and product managers and ALL marketers would be very wise to engage and empower as many ambassadors for their brands as they can.[read more]
Are B2B Marketers Not Using Twitter Correctly?
A recent study revealed that while 91% of business to business marketers are using Twitter as part of their integrated social media campaign only 15% state they generate leads from it compared to LinkedIn where nearly 1/3 of B2B marketers report generating a lead.[read more]
In the Social Media and Digital World, Brands Can't Take a Sick Day
There used to be a time when a brand or a company could go a day or even two without responding to customer feedback, you know take a sick day so to speak. Those days are long gone and brands and companies alike better realize that right now.[read more]
“If you want to get the fullest of Google+ search or add, Guy Kawasaki and Mark Traphagen. Great posting and user information. Google + is a far more robust social network, which if posting there you can share out easily to your other networks instead of singularly. Big time saver.”
“Creating a company around a concept of value in relationship would only work if the CEO walked the walk (see IBM's CEO studies.) The Rev Ferrara is such a CEO.”