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audience loyalty

Getting an Audience is Hard!

December 23, 2013 by Danielle MacInnis

Garnering an Audience

Newspaper circulation has dropped over the last 18 months. Radio is now competing with podcasts, and TV is seeking an audience who’s attention is spilt between a smartphone device and Apple TV or playback on an iPad. People are listening via Spotify rather than buying CDs.[read more]


Content Marketing Even a Dog Can Love

March 27, 2012 by Andre Bourque

With all this evolution in buying behavior, smart marketers have taken notice and have shifted gear into content marketing. Give us a great article on pet behavior, throw in the opportunity to review a new chew toy by completing a call-to-action sign-up with no more than a few fields, and we're engaging followers.[read more]

Return on Influence: The Social Media ROI

December 16, 2011 by Your Social Move

Return on Influence is concerned with engagement, rather than the monetary investment and profits associated with social media metrics.[read more]