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How Brands Will Redeem Klout's Clout

April 28, 2012 by Steph Parker

By now, we all know that audiences love exclusive content. That's why we as brand marketers pull tricks like requiring a Facebook Like to access a tab. We as amateur psychologists also know that people like recognition and reinforcement. So, can moderating this behavior through Klout help the network live up to its claim of being the standard for social influence? Only with the help of brands.[read more]

Only In It for The Perks! Should We Take Klout Scores Seriously?

December 21, 2011 by Africa Hannibal

"Once Klout implements a system to keep the brand conversation going it will be a perfect tool for measuring social media influece. Would you be more inclined to discuss brands if you were aware of the conversations surrounding Klout perks that you have received or are you just in it for the perks?[read more]