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klout perks
How Brands Will Redeem Klout's Clout
By now, we all know that audiences love exclusive content. That's why we as brand marketers pull tricks like requiring a Facebook Like to access a tab. We as amateur psychologists also know that people like recognition and reinforcement. So, can moderating this behavior through Klout help the network live up to its claim of being the standard for social influence? Only with the help of brands.[read more]
Only In It for The Perks! Should We Take Klout Scores Seriously?
"Once Klout implements a system to keep the brand conversation going it will be a perfect tool for measuring social media influece. Would you be more inclined to discuss brands if you were aware of the conversations surrounding Klout perks that you have received or are you just in it for the perks?[read more]
“Jacey, This is an interesting article. Having been in sales for a very long time (20+ years), I can agree that cold calling is challenging. Your statement that people are now doing more research online, and in many cases do not even engage with a company's sales team until they are way into the sales process (that's a stat from a Forrester report somewhere... and I can personally ...”
“I think that this is a very fascinating acquisition for Yahoo. I am wondering how differently Tumblr is going to be now that it is the property of Yahoo, and how it will affect those who main marketing strategy is through Tumblr. I am also thinking about how...possibly if...Yahoo can implement the features of Tumblr on their website. I will definitely be keeping my eyes on this story and look out ...”