integrated marketing communications posts, articles, and infographics | Social Media Today
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integrated marketing communications

The Eleven Letter Word that Continues to Elude All CMOs and Marketers

June 1, 2012 by Steve Olenski

Integrated marketing communications continues to elude CMOs and marketers.[read more]

Silos: The Biggest Barrier To True Brand & Consumer Engagement?

February 7, 2012 by Steve Olenski

Call it multi-channel marketing. Call it an integrated marketing strategy. Whatever name you apply to it, brands and companies are still struggling to give consumers what they want… a consistent and seamless message across all marketing channels.[read more]

The Major Disconnect Between Brands and Consumers When It Comes to Social Media

December 22, 2011 by Steve Olenski

A survey conducted by the Chief Marketing Officer (CMO) Council and Lithium, a social media tech firm, revealed a huge divide between what marketers think consumers want vs. what consumers really want when it comes to social media.[read more]