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Social Media ROI: What You Should Be Doing and Why

April 23, 2014 by Brett Relander

Social ROI.

When digital marketers make the shift from focusing on followers to focusing on how those followers convert into paying customers, the true power of social influence can be seen. Social growth, engagement metrics, and overall conversions that result from social media efforts are of paramount importance in every digital marketer’s arsenal.[read more]

Why Engagement Isn’t a Definitive Indicator of Anything

April 22, 2014 by Matthew Peneycad
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Engagement.

Not all engagement is created equal. Every social action requires differing levels of interest and involvement from your audience and their sentiment, their personal context, their stage in the purchase cycle, their technographic profile, and many other factors can have a great impact on the value of their engagement with your content.[read more]

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Don't Think: "What Can We Use Social Media for?" Instead Think: "What Are Our Data Ideals?"

April 22, 2014 by Andrew Hutchinson

What are your data ideals?

Often when businesses are investigating social media, they’ll approach it from the perspective of what they can get out of it. ‘How could we use this?’ ‘What value can we get from it?’ ‘How do we use it to spread our message?’ This makes sense, but a recent conversation I had made me think there may be another way of looking at it.[read more]

4 Cruel Reasons We Suffer Social Media

April 21, 2014 by Brennan Girdler
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Suffering Socially

What are all the insomnia-induced newsfeed scrolling, hundreds of friends, and connections in social media for? It seems the age of information calls for virtualized relationships. I can’t argue with this, nor can I dismiss the fact that businesses need people to market to.[read more]

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The Value of Encouraging Intrapreneurs in Every Organization

April 21, 2014 by Julio Viskovich

Intrapreneurs.

The way businesses are being ran is changing from containing employees to empowering them. Organizations are realizing that every employee needs to see themselves as the CEO of their own brand. Each employee should be empowered to contribute to the success of their role and be the boss of their own role within the department.[read more]

How Social Media Amplifies Content Marketing and SEO

April 21, 2014 by Eric Melin

amplify your content

Social media, content marketing, and SEO are becoming more and more integrated every day. This makes sense because social media has always been way more effective for building a brand than simply using SEO tactics. SEO is all about exposure, but social media can form deeper connections than that.[read more]

3 Ways to Make Sure People Read Your Blogs

April 21, 2014 by Lisi Powers

blogging tips

your headline needs to communicate just how valuable your content really iswhen promoting your blog, or else no one will ever get to it. Sites like Buzzfeed, Upworthy, and every other content aggregate site have built their online empires by crafting effective headlines, so what’s the secret?[read more]

Alleviating Senior Isolation Through Social Media

April 21, 2014 by Courtland Long

Loneliness and isolation can be as big of a health concern for senior citizens as heart disease, arthritis, or osteoporosis. Seniors are more susceptible to isolation because as they grow older their social network shrinks: spouses pass away, friends get sick, or people move away.[read more]

5 Social Media Lessons I Learned from Peter Pan

April 20, 2014 by Lisi Powers

Social media lessons from Peter Pan.

Disney has taught us a whole slew of lessons since we were kids. But they taught us more than to believe in ourselves, to help each other, and to wish upon stars—they planted the seeds to social media success over sixty years ago, and we’re reaping the benefits now.[read more]

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Pinterest: The Gentler, Kinder Side of Consumer-Generated Endorsements

April 20, 2014 by Chris Campbell

Pinterest and Consumer Endorsements

When it comes to something as complex as understanding the general sentiment of consumers, almost every industry has come to rely on a combination of surveys, social media, consumer reviews, and academic research on purchasing behavior.[read more]

9 Marketing Tips for Pinterest

April 20, 2014 by Zack Fagan

Pinterest Marketing

Pinterest has marched onto the social media scene in a big way. In January of 2012 Pinterest became the fastest company ever to reach 10 million unique users in one month with 11.7 million site visitors. Just three years after it was founded, Pinterest already has over 70 million users.[read more]

How to Handle Negative Google Reviews

April 20, 2014 by Michael Bird

Handling Google Reviews

The ability to post reviews on Google has provided customers with a way of sharing their experience with a particular product or establishment. For some customers – strike that, many customers — these reviews are the first thing they check before purchasing a product.[read more]

Why Television Without Pity is Still on the Internet

April 19, 2014 by Sharmin Kent

Television Without Pity Content

Online TV fandom came together to mourn when it was announced that NBCUniversal would be shutting down its recap site TelevisionWithoutPity.com on April 4th. Founded in the late 1990s and bought by Bravo in 2007, TWoP helped shape the way audiences watch and discuss TV.[read more]

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Socially Stephanie: How to Earn Trust Online Through QRV

April 18, 2014 by Stephanie Frasco

Socially Stephanie to the rescue!

"Dear Socially Stephanie: If you were to give one piece of advice on gaining your audience's trust, what would it be?" Your question is a good one. Trust is something you can't buy or scheme to achieve. It must be earned. Luckily for you, I have a few tips to help you gain the trust of your audience and new readers as well.[read more]

Should You Kill Your Blog's Comments Section?

April 18, 2014 by Sharmin Kent
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To comment or not to comment? (@AvoidComments)

There’s a reason that “Don’t read the comments” is such a common mantra around the Internet: it’s because comments sections of blogs and other websites have become breeding grounds for dazzling nastiness, spam and off-topic distractions. But how do you maintain a relationship with your target audience if they can’t talk back to you?[read more]

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Agent Facebook and Detective Twitter: Preventing and Solving Crimes through Social Media

April 17, 2014 by Brian Hughes
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Preventing and solving crimes through social media.

In an era of cyberbullying and other internet crimes, it is refreshing to be reminded that social media can be used to solidify and safeguard communities. Further, this function of cyberspace is likely to become more efficient and effective as time goes on.[read more]

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Facebook Has Made New Algorithm Updates: Spammy Social Marketers Beware!

April 16, 2014 by Nathan Mendenhall
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New algorithm updates on Facebook.

Facebook has made an update to the News Feed algorithm that has been a long time coming. If you are like me, you are very tired of being asked to Like a photo to save a baby seal or seeing the same content over and over. This kind of content is NOT social media marketing.[read more]

The Breakfast War's Hidden Battleground Is Snapchat

April 16, 2014 by John Peterson

Snapchat is where breakfasts battle.

McDonalds and Taco Bell are duking it out across the web and television to be king of the breakfast hill. Much of the discussion so far has been focused on the commercial videos and the quick remarks on Twitter, but Snapchat might be the one gaining the most brand advocates' attention.[read more]

11 Lessons about Digital Communities from Rome: A Photo Essay

April 16, 2014 by Courtney Hunt

Rome.

It may be an ancient, bricks and mortar city, but the buildings, infrastructure and inhabitants of Rome offer many design insights into cyberspace, particularly when it comes to building, maintaining, and participating in digital communities. This post shares 11 lessons, organized into three feng shui-inspired themes.[read more]

Improving Content by Breaking Your Addiction to Links

April 15, 2014 by Matthew Peneycad

Break that link addiction

Links are good. They let us – well – link to longer format content that we’ve curated from the web or spent time and effort to create ourselves. We know how often they’re clicked, where they’re clicked, the origin of their click, and more. All valuable intel. This said, I think we all might be a little addicted to our blue-underlined friends.[read more]

 
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