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How Social Marketing Is Redefining the Super Bowl

January 28, 2014 by Deborah Sweeney
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Social marketing and the Super Bowl.

Would you spend $4 million to reach 100-million people for thirty seconds? For brands buying their way into the Super Bowl, this hefty price tag means that companies are trying to get the most bang for their advertising buck. Enter social media. Now the Super Bowl has become a month-long media circus, as it allows marketers to reach their audience like never before.[read more]

Interview with Marc Landsberg, CEO of Social Deviant

January 28, 2014 by Julia McCoy

Social Deviant

“A toddler in a man’s body,” Social Deviant focuses on helping their clients build smart social media strategies, identifying target audiences, thinking about business objectives and marketing goals, defining the content mixed model, and putting this into social platforms.[read more]

Community Managers Are the Superheroes of Their Companies [INFOGRAPHIC]

January 27, 2014 by Hanna Johnson
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Community managers are superheroes.

Happy Community Manager Appreciation Day (CMAD)! Today, and every day, Community Managers are some of our favorite team members. They’re constantly working for justice for their customers, while embodying the personality of their brand.[read more]

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Social Media for Healthcare Providers in 5 Steps

January 26, 2014 by Eric Melin
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Social media for healthcare.

A new IMS Health Report suggests that half of the Top 50 pharmaceutical companies in the world “do not engage with consumers or patients through social media, and only 10 companies” utilize Twitter, Facebook, and YouTube. Yikes. But health seekers are online, actively looking for information.[read more]

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Socially Stephanie: Content Curation

January 25, 2014 by Stephanie Frasco
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Socially Stephanie to the rescue!

"Dear Socially Stephanie: I'm a content creator for a small company that focuses on bartending and waitress hiring. I’m having a hard time finding good material that is trending, especially pertaining only to bartenders and waitresses. Can you help me find brilliant shareable content?"[read more]

Social Media Fast Facts: Central and Eastern Europe

January 24, 2014 by Richard Simcott

Social media fast facts.

The number of Facebook users in Central and Eastern Europe (including Russia) is predicted to top 122 million in 2014, and rise to 166.4 million by 2017 (with Russian users making up 49 million of that total). Only 1.7% of Facebook’s users log in from Russia, and according to ComScore, Russian visits to Facebook dropped 18% recently.[read more]

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Social Organization: What are Best Practices for Internal Collaboration?

January 23, 2014 by Paul Dunay

Best practices for internal collaboration?

This week I moderated another webinar in the Social Media Today Best Thinker webinar series, this time on the topic of Social Organization: What are Best Practices for Internal Collaboration. The webinar included a superb panel: Sabrina Stoffregen, who is Intel’s Director of Ambassadors and Corporate Initiative Marketing team.[read more]

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Social Startups: StarGreetz Attracts Customers with Personalized Video Messages

January 23, 2014 by Shay Moser
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Social Startups column.

StarGreetz is on the fast track helping brands build stronger customer relationships, and increase engagement, activation, and revenue. “We are about disrupting a $508 billion, broken advertising industry,” founder and CEO Eric Frankel says, pointing to declining TV ratings, among other things.[read more]

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The Inevitable Bite of Buying Followers and Likes

January 21, 2014 by Andrew Hutchinson
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Fake social media followers are everywhere.

No matter how you look at it, you can't downplay the importance of follower and 'Like' counts. More followers equals more popularity and, theoretically, higher influence. Having a million followers not only suggests that what that person says is important, but that by getting them to engage with you, you are also important, by extension.[read more]

5 Tools Everyone in Social Media Should Be Using

January 16, 2014 by Ben Harper
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social media toolbox / shutterstock

There are literally thousands of social media tools that are worth investigating these days; however, these five are all essentials that you must have in your locker ready to use when you need them. They make our job a lot easier here, and I'm sure they will for you too.[read more]

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Take Your Webinar Marketing to the Next Level

January 15, 2014 by Mark Lerner
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The next level (of webinar marketing).

When it comes to B2B marketing, nothing is more important than educating, informing and engaging your target audience. A webinar achieves all three goals at once, and has the added bonus of being a low-cost tool that can promote your brand’s thought-leadership.[read more]

7 Predictions for the Future of Wearable Tech and Social Media Integration

January 10, 2014 by Matthew Peneycad

wearable tech & social media

Of the many cool new electronic devices being shown off at CES 2014 (that I’ve read about thus far anyway) – predictably – it looks as though wearable tech is one of the major trends being observed. Virtually every major electronics player is diving into the wearable tech ring.[read more]

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Social Startups: TinyTorch Lights Up Facebook Pages with Relevant, Engaging Visual Content

January 9, 2014 by Shay Moser

Social Startups column.

TinyTorch improves content discovery by offering the scheduling and posting capabilities of Hootsuite combined with crowd-sourced visual content similar to Pinterest. Businesses can log in to TinyTorch to find and schedule a month's worth of industry-relevant and engaging visual content to post to their social pages.[read more]

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The Big Brand Theory: AOL's Goals and Metrics

January 7, 2014 by Ric Dragon

The Big Brand Theory column.

Sometimes we forget: before the era of the large social media platforms, there was America Online. While its peak base exceeded 30 million users, a number that is modest in comparison to current social media Goliaths, the service played a key role in the development of the social media we know today.[read more]

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The Best of 2013: Social Media Activity [VIDEOS]

January 1, 2014 by Debra Ellis

The most social video? 

Volvo’s epic split video featuring Jean Claude Van Damme captures the imagination while focusing on the product. It is a best practice example for companies that want to create viral videos without sacrificing product exposure. The video delivered views, exposure, and engagement.[read more]

Everything Is Ephemeral: Facebook, Popularity, and the Creation of the Social Self

December 29, 2013 by Deidre Woollard
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Ephemeral Social Self

For two years, maybe more, I’ve helped real estate agents, writers, and entrepreneurs create strategies for using Facebook for business. I’ve read countless stories and books on the subject, I’ve discussed editorial calendars, the benefits of photos, links, private pages, Facebook groups etc.[read more]

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Best Thinkers Webinar: Social Media Predictions for 2014

December 20, 2013 by Paul Dunay
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social media predictions / shutterstock

This week I moderated another webinar in the SocialMediaToday Best Thinker webinar series, this time on the topic of Social Media Predictions for 2014: What Do You Need to Watch? We had a lively discussion about 2014 trends and we took questions from the audience.[read more]

Media's Fate: Platform or Publication?

December 19, 2013 by Peter Himler

Erin Griffith of Pando

Pando Daily's intrepid New York reporter Erin Griffith set Twitter tongues-a-waggin with her piece drawing a journalistic distinction between news "publications" and content "platforms." She questioned the editorial integrity of news sites that accept or are fueled by content from outside "contributors" (with supposed hidden agendas).[read more]

7 Hot Predictions in Social Media for 2014

December 13, 2013 by Warren Knight
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2014 predictions for social media

We are coming to the end of 2013, which is a scary thought considering I remember last New Year's Eve like it was yesterday! Social media has been THE hot topic for 2013 and I can’t see that changing. Here are my 7 hot predictions in social media for 2014.[read more]

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Netflix on a Global Social Roll

December 13, 2013 by Candida McCollam

Netflix flexes its social muscles

My vote for comeback story of the year? Netflix, Inc. After nearly self-imploding in 2011, Netflix (NASDAQ: NFLX) has seen a 10% rise in corporate earnings, the addition of more than 2.7 million subscribers across the globe, and its stock trading at $363 per share in Q3 2013.[read more]

 
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