Platforms

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A lot of social media agencies claim that the world's flat, which we think it's absolutely wrong and misleading. As the social media world is conceptually deep, there's a critical need to reinvent the criteria of engagement.[read more]

Image courtesy of Thomas Forsyth, Flickr

In the age of Information, the ability to “curate,” or gather and arrange content, becomes one of the most important skills you can have. After all, the information is out there for everyone to see. What makes you stand out from the crowd is how you locate and present it.[read more]

personalization/shutterstock

Personalization is a term bandied about with increasing frequency. Everyone seems to be personalizing everything. There is personalized learning, personalized shoes, personalized phones, personalized fitness, personalized ads, and the list goes on. Just as a rainbow spans a continuous span of colors, personalization seems to span a continuous spectrum of options.[read more]

twitter #music

Twitter appears poised to launch a new music app this weekend! The web page was spotted at music.twitter.com featuring the #music hashtag and a sign-in button, suggesting the new service is getting ready to launch.[read more]

3% of audience

There is, of course, nothing wrong with reaching less that 3% of your audience – provided what you do with this 3% generates significantly more value per contact, that the type of value we are accustomed to generating when we are seeking to reach 100% of our audience.[read more]

North Face has been recognized by Outdoor USA Magazine for their social media excellence. This comes as no surprise, as they have been at the forefront of social marketing innovation for years. With over 3 million fans on Facebook, over 100,000 followers on Twitter, and over 1.5 million views on YouTube, North Face is constantly evolving their social platforms.[read more]

It all started with Twitter. Now other micro-sharing platforms, like Vine and Snapchat, are becoming a popular way to share content and communicate with friends, family, and online. What will this trend mean for businesses?[read more]

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The success of your contest relies on how many targeted individuals enter. While the contest market is heavily saturated, the response you will get is related to the prize you giveaway (the better the prize, the more entries) and how well you promote it. Just as I focus a lot of energy on blog promotion, contest promotion should be taken just as serious.[read more]

social media management tools

Social media is one of the most effective ways for you and your business to get more traffic and generate new leads. Having a presence on all the major networks is a business necessity these days. But what tools are the social media gurus using to manage these multiple accounts?[read more]

Triple Lift

“We’re not trying to build a slightly better mousetrap. We’re trying to reinvent the way display advertising is thought about,” said Ari Lewine, Co-Founder and Chief Strategy Officer at Triple Lift. “What we’re doing is fundamentally different than anything that’s been done before."[read more]

A dynamic visual presence is essential to a successful social media campaign. But stunning visual campaigns don’t have to be just for the big-name brands with money to burn on fancy lighting, editing and production costs. Even a small brand can make waves with thoughtful and visually powerful multimedia.[read more]

Twitter surge for a hurricane

Users behave differently on different social media platforms. When a news story breaks it moves across social media in different pulses depending on what the news is and how it travels through these platforms like Twitter, Facebook and WordPress. Here's a case study that explains a lot about how each social network works.[read more]

What would it feel like if our phones were designed around us, not our apps? Today, Facebook has revealed a new integration on Android devices that puts social network updates directly on the home screen. It's a family of apps called "Home" that looks to help you stay connected with people, not apps, making your phone friendlier. So did Facebook actually introduce a new phone?[read more]

social media 2.0/shutterstock

The SEC decision to allow social media to be used as a channel of communication for companies marks the beginning of the transition to Social Media 2.0. A social media savvy audience uses the medium to suit itself. Platform loyalty is no longer a requirement. This also makes it harder for marketers whose social media marketing revolves around a platform-specific presence.[read more]

Pinterest tools

Pinterest is a great tool for businesses (when used effectively), and I'm seeing more engagement, sharing and traffic back as a result of using it. Here are my favorite Pinterest tools and how they can help manage, measure and enhance the Pinterest experience.[read more]

Pongr joining the social media fray

Pongr, a photo-marketing social media company, connects people with brands they use and love by asking its users to take and submit photos with a brand’s product or ad. Pinterest and Instagram have proven the power of visual content. So is Pongr the next big thing or just a social fad?[read more]

Twitter has just just announced they are shifting to a two-tiered social networking service! Everyone can still use its basic service for free, the new Twtrr, only making use of consonants though. And for $5 dollars a month, you can continue to use the premium "Twitter" service as you know it which also includes vowels. Twitter also made a good faith gesture towards users by keeping the controversial letter "Y" free to everyone - today and forever![read more]

spring clean for social

When is the last time you updated the profile or ‘about’ page on your social media properties or web site? It’s probably been a while, right? Take a few minutes to review your profiles on each social media property to ensure they are giving consumers an up-to-date view on what your business is all about, what you do, and what value you’re offering your audience for sticking around to engage with your business or brand.[read more]

Aija Lehtonen / Shutterstock.com

Don't take social media engagement lightly: it's important. It is about conversing with your customers and your fans. It does requires work, but what relationship doesn't? Today I'll give you ideas on how to enrich your Facebook content and page to keep fans active and sticking.[read more]

In March 2013 new FTC regulations targeting mobile, online and social media advertising were introduced to help raise consumer trust. Learn what these regulations mean for social media and how to properly implement the changes.[read more]