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Social, technology, ecology, environments

How to Keep Your Brand in the Social Media Conversation

April 18, 2014 by Lindsay Rauch

Social media conversation.

Consistency on social media is arguably the best way to ensure success. Companies will lose followers quickly if they do not share updates regularly, typically daily, with relevant content and important news. It is similar to maintaining relationships offline: your relationships will fade if you are not checking in regularly to nurture them.[read more]


Multi-Screen Engagement: Marketing Across Devices

April 17, 2014 by Paul Dunay

Multi-screen engagement

This week I moderated another great webinar from the SocialMediaToday Best Thinker webinar series, this time on the topic of Multi-Screen Engagement: Marketing Across Devices, sponsored by Act-On. The webinar included a terrific mix of speakers on this topic.[read more]

The Breakfast War's Hidden Battleground Is Snapchat

April 16, 2014 by John Peterson

Snapchat is where breakfasts battle.

McDonalds and Taco Bell are duking it out across the web and television to be king of the breakfast hill. Much of the discussion so far has been focused on the commercial videos and the quick remarks on Twitter, but Snapchat might be the one gaining the most brand advocates' attention.[read more]

5 Ways Small Businesses Can Make a Big Impact on Social Media

April 15, 2014 by Stephanie Jones

small business owners and social media

Whether it’s a lack of time, budget or know-how, keeping your small business off of social media might just be the missing puzzle piece to a profitable year. It’s time to fix it! Here are five actionable ways small businesses can make a big impact on social media.[read more]


Beyond Engagement: Unleashing the Power of Employee Advocacy

April 3, 2014 by Mike Bailey

Beyond Engagement

Brand advocates are everywhere, but you wouldn’t know it; they look exactly like regular people. You could be sitting next to one as you read this article. This new Social Media Today column will explore the power of employee advocacy, and why it matters to your organization.[read more]

Social Media Fast Facts: Latin America

April 3, 2014 by Richard Simcott

Latin America.

I’ll be focusing on the Latin American market and with the World Cup only two months away, we’ll be taking an extra close look at Brazil. Latin American nations share elements of a common cultural and linguistic heritage, but each nation has its own pre-colonial traditions and history, which have created the countries they are today.[read more]


10 Lessons from CMOs That Kick Ass [SLIDESHARE]

March 13, 2014 by Jose Antonio Sanchez

Lessons from CMOs.

Being at the helm of a company’s marketing team is no easy job, but it’s especially challenging when your company is one of the biggest in the world. Want to take your brand to the top? Here’s a list curated by Uberflip of 10 CMOs at the top of their game and their key insights on how to be a kick-ass marketer.[read more]

Things From The ’90s That Social Media Replaced

March 6, 2014 by John Kultgen

Replaced by social media.

Teens today don’t have it as tough as we did: Answering machines sometimes didn’t record your message. You had to settle for a celebrity’s autograph because you forgot your camera. Times were hard; yet we still found ways to communicate. While social media platforms are relatively new, the way people socialize on them have always existed.[read more]

Can Social Influencers Be Mentors?

March 3, 2014 by Deborah Sweeney

Social media mentors.

We tend to follow social influencers because we respect their opinions and want their advice on various situations. Interestingly enough, that’s the same sort of response people have towards their mentors, which makes me wonder - can major social influencers be a new kind of digital mentor?[read more]


LinkedIn Open Publishing and the Rise of the Borrowed Platform

February 26, 2014 by Steven Shattuck

LinkedIn publishing

Last week LinkedIn dropped a bomb on the content marketing world, announcing that its publishing platform would soon become open to all users. Not only is this a shot across the bow to other open content hubs like Medium, but it underscores the emergence of three main areas of focus for content distribution.[read more]


Fruit of the Vine: The Race to Conquer the Six Second Video Platform

February 26, 2014 by Joe Cox

Conquer the 6 second video.

How can you exploit a video app that only gives you a mere 6 seconds to get your message across? Using Vine as an adaptive marketing platform is inevitably going to involve some radical rethinking of how brands can interact within their communities.[read more]


10 Must-Know Tips to Leverage Pinterest for Your Business

February 25, 2014 by Brett Relander

Leverage Pinterest.

If your businesses’ content marketing strategy has not factored Pinterest in the mix, you are missing out on a huge chunk of traffic from a site that has more than 70 million users. Here are ten must-know tips to generate views, leads, and sales through Pinterest.[read more]


SMToolbox: Manage Your Social Media with Sprout Social

February 24, 2014 by Steve Rayson

This week in the SMToolbox, we take a look at the popular social media management platform Sprout Social. Managing relationships with customers across teams and across multiple social networks is a complex task. Can Sprout Social help lighten the load and improve engagement?[read more]

How Marketing Automation Is Taking Over [INFOGRAPHIC]

February 22, 2014 by Jose Antonio Sanchez

Marketing automation.

Marketing automation isn't the new kid on the block anymore. Hundreds of organizations are using this technology to increase revenue. Why is it so popular? Which tools are being used the most? How much more is the automation market expected to grow? Check out this infographic.[read more]


3 Reasons Why Your Business Should Consider Using Vine in 2014

February 20, 2014 by Andrew Hutchinson

Your business should consider using Vine.

With the increased emphasis on content in social media marketing this year, video has emerged as one of the key areas of focus. Even last year, Forbes was touting the strengths of utilising video content, highlighting the significant response rate of video over other formats[read more]

Public vs. Private Social Networks: Why We Need One-on-One "Social Quality Time"

February 13, 2014 by Sofie De Beule

private social networks

Before the rise of Snapchat, Vine, and Instagram, "old" social networks (like Facebook and Twitter) were the place to be, where everyone could spill their guts and share every aspect of their daily lives. But the biggest focus for new buzzing social networks is user privacy.[read more]

Which Social Media Sites Should You Be On, and Why?

February 12, 2014 by Natalie Sisson

different social media platforms / shutterstock

When people ask me which platforms they should be on, I have one answer for them that will solve all their problems: You want to be where your audience is. Yet there’s this tendency to want to be everywhere, even if your ideal customers aren’t hanging out there. I think the term they use for it these days is FOMO - Fear of Missing Out![read more]

How to Choose Images That Really Work for Your Social Media Campaigns

February 12, 2014 by Deborah Sweeney

Social media campaigns.

If you’re using social media to push articles, press releases, or any other form of marketing, you need to pair those posts with images. Now more than ever, visual content can make or break your social marketing campaigns. Learning how to pair your campaign posts with the images that pop is vital.[read more]


What to Make of Klout’s Updated Interface

February 11, 2014 by Andrew Hutchinson


Klout recently updated their offering to incorporate a new level of content curation and guidance. Now, when you log in, you are taken to a new homepage titled ‘Create and share great content’, which lists blog posts sourced by Klout that match the topics you’ve chosen as your primary focus categories within your Klout profile.[read more]

Digital Era Success: Five Building Blocks

February 3, 2014 by Courtney Hunt

Digital Era Success

Many people are trying to wrap their brains around the applications and implications of social and digital technologies, particularly from professional and organizational perspectives. I’m often asked what I think are the primary building blocks for Digital Era success.[read more]