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Why Television Without Pity is Still on the Internet

April 19, 2014 by Sharmin Kent

Television Without Pity Content

Online TV fandom came together to mourn when it was announced that NBCUniversal would be shutting down its recap site TelevisionWithoutPity.com on April 4th. Founded in the late 1990s and bought by Bravo in 2007, TWoP helped shape the way audiences watch and discuss TV.[read more]

Google Gets Serious About Social Advertising with New Post Ads [VIDEO]

April 18, 2014 by Larry Kim

New post ads on Google.

It’s no secret that there’s little love lost between Google and Facebook, even to those outside the Valley. Google proved this once again today by announcing it has expanded access to +Post ads to all advertisers and that these ads will support Google Hangouts on Air.[read more]

The Impact of Social Media in the Travel Marketing Industry: Part Two

April 18, 2014 by Steve Olenski

Social media in the travel marketing.

Two airlines are getting more active in the social media space. Once you enter the world of social media you cannot exit. Short of your company going out of business, you must stay active and respond and engage and not just when things are going well, either.[read more]

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5 Tips on How to Generate Sales Leads Through Social Media

April 18, 2014 by Lewis Robinson

Generate sales leads wtih social media.

If you want to find new potential customers, you need to go to where the people are. And, fortunately or unfortunately—depending on how up-to-speed on current trends your company is—all of the people seem to be on social media sites. Hey, the statistics don’t lie: Facebook users spend on average 6.35 hours a month on the site via desktop computers.[read more]

Five Mistakes Lawyers Make Online

April 18, 2014 by Brad Friedman

According to LexisNexis, 76% of people search online to find an attorney. 60% of adult internet users will need an attorney at some point in their lives. Advertising your legal services is not only acceptable, it’s the new norm. With this in mind, lawyers need to keep in mind the internet is fluid and permanent at the same time.[read more]

6 Steps to Successful Facebook Ads

April 17, 2014 by Eyal Reich

Facebook ads

It is very easy to make mistakes when building a Facebook ad campaign. There are many ways in which an ad can be spoiled; anything from poor targeting to bad copy can lay your ad to waste. This post will discuss a few steps that you should follow in order to increase the effectiveness of your Facebook ads.[read more]

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Letting the Domino's Fall Where They May

April 17, 2014 by Lou Cimaglia

Domino's is taking a chance (credit: Domino's)

"We know that not everything is gonna work," says Andy Wetzel of the Domino's Product Innovation team. How many pizza shops do you know who are willing to deviate so far from their core competency to potentially be deemed a failure by their customers? We should tip our cap to their marketing team.[read more]

The Breakfast War's Hidden Battleground Is Snapchat

April 16, 2014 by John Peterson

Snapchat is where breakfasts battle.

McDonalds and Taco Bell are duking it out across the web and television to be king of the breakfast hill. Much of the discussion so far has been focused on the commercial videos and the quick remarks on Twitter, but Snapchat might be the one gaining the most brand advocates' attention.[read more]

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The New Backstage Pass Takes Center Stage: Performing Arts Is Now Tweet or Perish

April 16, 2014 by Andy Newbom

Performing arts is now tweet or perish.

In many endeavors seeing “how the sausage is made’ is a distinct turn-off. Performing arts are entirely different. Seeing backstage and before and after performances, getting to meet the artists themselves and living vicariously through them, adds richness and intensity to the entire experience.[read more]

Differences in Using Social Media Around the Globe

April 16, 2014 by Natascha Thomson
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Ingeborg van Beusekom, SAP Nederland BV.

Silicon Valley (the home of many hot social media platforms) is not representative of the whole US but overall, the sentiment towards social media in the USA is overall positive. There are concerns about privacy and online bullying, but most businesses have embraced social media, especially Facebook, LinkedIn and Twitter, to engage with their target audience.[read more]

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Emerging Applications of Social Data for Business

April 15, 2014 by Rick Delgado

Social data for business.

Social media data holds many advantages for businesses. Companies can leverage it to make more accurate comparisons with their competition. It can also improve business performance by decreasing the amount of time needed to collect and access important data, freeing up more time and resources to run more effective campaigns.[read more]

Paying for Facebook

April 15, 2014 by Sue Cockburn
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Paying for Facebook.

If you want to reach your Facebook fans, you’re going to have to spend money. Many businesses are prepared to spend money to build their fan base, yet balk at the idea of paying to get their posts into the newsfeed of their fans. But, if you’re not prepared to spend money, you should question the value of your business being on Facebook.[read more]

8 Canadian Destinations Shining in the Digital World

April 14, 2014 by Frederic Gonzalo

Canadian Destinations and Digital Promotion

Having just returned from Toronto where I spoke at Online Revealed Canada, the country’s premier online marketing conference for hospitality and tourism professionals, I thought I should share how a few Canadian destinations are setting themselves apart in the online travel landscape.[read more]

5 Typography Terms You Must Know

April 13, 2014 by Emily Taing
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Typography and Vocabulary

With Twitter’s announcement last week about the new photo tagging and collage features and Facebook’s implementation of the 20% rule, image-centric marketing is overtaking traditional text media. Twitter reports that tweets with a photo are 35 percent more likely to get retweeted than one without.[read more]

How Colors Affect Your Purchase Decisions

April 13, 2014 by Spencer Ploessl

Colors and Purchasing

What color signal does your brand project? With the average human brain processing visuals 60,000 times faster than text, it is incredibly important for brands to recognize the important role that color plays in consumer purchasing decisions.[read more]

How Louis Philippe's Online Lifestyle Magazine 'The Label' Helped Build Its Brand Equity

April 13, 2014 by Prasant Naidu

'The Label' and Brand Equity

Louis Philippe (LP) has stood for its excellence since 1989, the time it was launched in India. The tradition of excellence dates back to the 60’s when the brand was first introduced in England, inspired by the golden age of King Louis Philippe of France.[read more]

Three Myths About Social Platforms Debunked

April 11, 2014 by James Gross

Myths about social platforms debunked.

At its core, marketing is about reaching a targeted audience with a specific piece of brand content. Platforms set the stage for content; without them there would be no way to reach our customers and prospects. While brands tend to be tapped into the rapid evolution of social platforms, there are a few old ideas that can sometimes lead marketers astray.[read more]

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The Ultimate Marketing Guide to Using Snapchat for Business

April 11, 2014 by Ross Simmonds

Snapchat for business.

In developing this Snapchat guide, I want to offer you an opportunity. An opportunity to leverage one of the most talked about social networks since Facebook and drive real results for your business. Snapchat first launched in July 2011 under the name Picaboo and would be later renamed and relaunched under the name Snapchat.[read more]

4 Keys to Linking Customers and Brand Purpose

April 11, 2014 by Derrick Daye
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Linking customers and brand purpose.

Make what you do relevant to what you stand for. Good works are great in their own right, but if you want get the most out of your investment then you need to tie the actions back to what the brand stands for. The obvious example of a brand that does this superbly well is Red Bull.[read more]

Rise of Social Media in Ecommerce [INFOGRAPHIC]

April 11, 2014 by Seema Nayak

Social media in ecommerce.

Every day, more and more ecommerce businesses are making the switch to social media, despite the fact that online retail experts are still debating the impact of social media on ecommerce sales. What are the benefits of doing so? Why are brands investing heavily in social media channels? This infographic spills the beans.[read more]

 
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