Advertising

Google's upcoming change to image extensions is going to dramatically change the game for AdWords advertisers. Learn what is changing, how to prepare, and strategies to position yourself ahead of the competition.[read more]

There are several things that make marketing in general different in healthcare. One is the overall mission. We are doing more than selling widgets. Our content can impact people’s lives and those whom they love.[read more]

In marketing you can never keep doing the same thing over and over again. You have to constantly switch things up and test your strategies and Facebook is no different. Test different kinds of posts between text, pictures, video, links, polls, etc.[read more]

It seems strange to hear that Ads are getting more social with Facebook’s rollout of their new advertising platform. I mean, ads on Facebook should inherently be social, right? Well, Facebook thinks they can be better, and we love that about them![read more]

Many different types of people follow you on social networks. While every person is different, social media fans and customers can be broken down into roughly 7 categories. Once you understand who these customers are, it’s easier to target them to improve brand awareness, find leads, and drive sales.[read more]

social fashionistas

It’s a good time to be a fashion marketer. Social media is disrupting every industry, and fashion brands are loving it. Brands that are able to keep up with trendsetters, and consistently incorporate the wow factor.[read more]

Socially Stephanie to the rescue!

It's June, and you know what that means: weddings! In this week's social media advice column, Socially Stephanie helps a wedding photographer find ways to attract new customers through social media and take advantage of branding opportunities.[read more]

Summer’s here, the weather’s warm, the days are long, and your news feed is cluttered with friends’ vacation photos. It’s tough not to feel a pang of jealousy when you see pals lazing on beaches or exploring new cities. But you can turn vacation envy into a big marketing opportunity.[read more]

While many firms still struggle to optimize their e-commerce efforts, the world has moved past them to m-commerce. As an example of the power of mobile, 45% of Groupon’s sales occur on mobile devices including smartphones and tablets.[read more]

Facebook today announced its plan to simplify ad products, eliminating 13+ ad units by the end of 2013. The motive behind doing this is to reduce the ad units to half by the end of this year.[read more]

Following in the footsteps of Facebook, Twitter is planning to roll out a new service that will allow brands to target Twitter users based on their search history, browsing history and interactions with cookie-based websites.[read more]

Zero Moment of Truth

A critical moment for consumer/brand interactions is the Zero Moment of Truth (or ZMOT). ZMOT encompasses the time between consumers’ first exposure to advertising for a product and the ultimate purchase decision—with emphasis on the online research of the product that happens in between.[read more]

The FTC recently updated their guidance on disclosures in digital advertising to take social media and mobile requirements into account. Check out these clear right vs. wrong examples.[read more]

Pinterest advertising tips

What I love about this infographic is that it adds some pragmatism and targeting data to layer on top of the great visual content on Pinterest. The tips are solid, from making sharing easy to pricing and linking – this is a really creative way to brainstorm amplifying your Pinterest presence.[read more]

Every now and then an advertising or marketing campaign comes along that not only catches my eye but makes me sit up and take notice. For any number of reasons, be it the design, the words, the production value and so on. Reality TV has become all too omnipresent. One PBS station decided to strike back.[read more]

Social media marketing is an area which seems to divide businesses. Some companies embrace it, invest in it, and generate fabulous returns from it, whilst other businesses are pensive, scared and unwilling to get online and start competing via social.[read more]

At first glance, the phrases “brand advocate” and “brand ambassador” differ by about half a word – yet that half a word can put them a world apart. First of all, the biggest difference between the two is that while an ambassador is hired by the company and generally paid, an advocate is a consumer, operating on a purely voluntary basis.[read more]

A recent study confirms that content marketing remains a top priority for B2B marketers, with the vast majority leveraging the practice as part of their marketing strategy. But many are uncertain about how to successfully employ the many tactics available to them.[read more]

Do you know how to comply with FTC advertising regulations on digital media? A summary and explanation of the March 2013 FTC guidance which explains how to make disclosures in digital advertising clear for consumers.[read more]

Being friendly isn’t the be all of customer service, but it’s a free and easy start. It’s infectious, and travels well from top to bottom, as well as bottom to top. And don’t just keep it within the confines of your business. Take it with you as you go out in public. You might just make some friends who might also become customers.[read more]