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Listen Up Old School Advertisers: Social Media and Digital Advertising Are Here To Stay

April 7, 2014 by Jennifer O'Reilly

Digital Advertising

Despite the efforts of old school advertisers doing things the old way, social media and digital advertising are here to stay. The rules of advertising have not changed, but the way we present content and advertising have changed due to the invention of social media and digital advertising.[read more]

Locally Grown SEO Just Tastes Better

April 7, 2014 by Meghan Hunt

Local SEO

If you're running a small business, then one of your most important assets is a smart SEO strategy. In fact, nearly 60% of B2B businesses say SEO has the biggest impact on lead generation, which means customers. Local businesses work within a very competitive space with pretty tight margins.[read more]

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The Ultimate Guide to Facebook Ads

April 7, 2014 by Stephen Moyers
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Facebook Ads

Facebook Ads are unique. Advertisers can show these targeted ads to specific groups of people who find them exciting. These highly attractive ads are likely to get you more Likes, Comments and Shares. It is observed that increased ad promotion generates better results.[read more]

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Your Social Media Policy Is Failing You

April 6, 2014 by James Calder

Social Media Policy

This may be blunt but as far as I am concerned a tremendous amount of social brand managers are failing at social media because of their self-inflicted policies. Someone has to reteach the social media industry that it is ok to share things that aren’t about you or your company.[read more]

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Social Media Transforms the College Basketball Arena

April 6, 2014 by Scott Brand

Social Media and Basketball

The timing of social media's presence in college basketball couldn't be more fortuitous for the once trailblazing, but now stagnant entertainment sport. College basketball desperately needs a kick-start to attract more fans as it finds itself at crossroads.[read more]

One Loyalty Program Coming Right Up: Your Step by Step Guide

April 6, 2014 by Jody Biagini

Loyalty Programs

Keeping your customers needs in mind are just as important as your own when thinking about implementing a loyalty program. Here is a step by step guide to how to implement a successful program and the questions you need to answer before you jump into the process.[read more]

How Facebook Influences TripAdvisor

April 6, 2014 by Frederic Gonzalo

Facebook and TripAdvisor

With Facebook reducing page posts’ organic reach, forcing brand managers to spend more and more in order to maintain a dynamic community on the king of social media, there are many companies outright questioning their presence on Facebook moving forward.[read more]

How eCommerce, Augmented and Virtual Reality Will Redefine the Retail Experience

April 4, 2014 by Chris Horton

eCommerce transformed

eCommerce; Augmented Reality (AR); Virtual Reality (VR): Three rapidly evolving digital technologies that have long held the theoretical promise of delivering more convenient, enhanced and immersive shopping experiences to consumers. However, speculative theory is fast turning into tangible reality.[read more]

Overcoming the Top 5 Challenges of Creating a Lead Nurturing Campaign

April 4, 2014 by Emily Bailey

Lead nurturing campaigns.

A marketing team that doesn’t invest time in a proper lead nurturing campaign could be missing out on a major sales opportunity. Lead nurturing through marketing automation allows you to deliver the right message at the right time to your prospects in order to accelerate their movement through the sales funnel.[read more]

The Secret Spice to Kickstarting Employee Advocacy

April 4, 2014 by Mikael Lauharanta

Get your employees talking.

In order for employee advocacy to take off in your organization, you need content that employees want to share. So what if I told you how to know exactly what type of content your employees want to share? The answer is simple – listen to them.[read more]

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Developing a Winning Social Media Optimization Strategy

April 2, 2014 by Brett Relander

Social media strategy

The right social media optimization strategy can help your site rank highly, drive more traffic, and deliver the results you're looking for. So what can you do to improve your SMO strategy and start generating some positive social signals that will produce powerful results for your business or brand?[read more]

13 Content Marketing Tips

March 31, 2014 by Michael Bird
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content that attracts

These days, businesses are slowly giving up loud, flashy campaigns in favor of getting in touch with their customers. Pop-ups and other gimmicky ads are moving aside for tailored content – be it in print, image, or video — that a company’s customers may find useful, or otherwise worth sharing.[read more]

5 Free Apps to Simplify Your Digital Life in 2014

March 31, 2014 by Warren Knight

Like most people in the social media world, my phone goes everywhere with me and I don’t even turn it off at night. Living in the digital era, we need to find a few apps that are easy to use and help productivity. Here are 5 free apps to simplify your digital life.[read more]

The Shift Towards Social Media for the Marketer

March 31, 2014 by Chris Kyriacou
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Marketing and Social Media

Consumers are turning away from these traditional forms of media and are increasingly using social media to search for information. They regard social media as a more trustworthy source of information than the traditional instruments of marketing communications used by companies.[read more]

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How to Win at SEO and Earned Media with Horrible Content

March 31, 2014 by Steven Shattuck

Horrible content?

Any content marketer worth their salt has seen "Crap. The Content Marketing Deluge" - a slidedeck that serves as a call-to-arms for only producing quality content online and a condemnation of the alternative. What Velocity Partners may not have predicted, however, is a successful B2B content marketing strategy that relies solely on crap.[read more]

5 INfluencers all Marketers Should Follow

March 30, 2014 by Mark Lerner
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LinkedIn INfluencers

The LinkedIn publishing tool was initially only given to the cream of the thought-leadership crop. The “INfluencers” Program went live back in 2012, with the main goal of allowing major players in various industries to post valuable content directly on the LinkedIn platform; namely, by using the publisher tool.[read more]

5 Steps to Executing a Perfect Facebook Sweepstakes

March 30, 2014 by Jim Belosic

Facebook Sweepstakes

Building a successful Facebook app goes beyond making the app look good. A clean look that's branded and clearly displays your promotion or strategy looks better than an app that has been thrown together. However, an app that is executed well involves a variety of elements, and we'll outline them here.[read more]

Facebook Acquires Oculus: Virtual Social Gaming, Wearables, or the Next Platform?

March 29, 2014 by Drew Beechler

Facebook and Oculus

Facebook announced via Mark Zuckerberg Facebook post that they will be acquiring Oculus VR, the leader in virtual reality technology for around $2 billion. Oculus, which began as a Kickstarter project, currently has released two Development Kits for their Oculus Rift virtual reality headset.[read more]

5 Rules To Follow When Reading A Blog Post About 5 Rules To Follow

March 29, 2014 by Rohn Jay Miller
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Rules to Follow about Rules to Follow

Blogs are filled with post all about lists: "The Five Secrets To Instagram," or "The Ten Stupid Mistakes Of Blogging." Here's a top five list about reading posts about lists. Yes, this is kind of meta--but worth reading. If you don't you may make "The Five Biggest Mistakes While Surfing The Internet."[read more]

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Hey Brands: Get Your Game On!

March 29, 2014 by Adam Blumenthal

Brands and Games

The majority of Americans and more than 500 million consumers worldwide play social and mobile games.Digital games are the newest mass medium. Every demographic plays. Most social-mobile games are free, with opportunities to buy items within the game to enhance the player’s experience.[read more]

 
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