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Demand Horizon: A Revolutionary Approach to Creating Great Products

January 6, 2014 by Brian Solis

Book review of: Demand Horizon by Gerry Campbell.

Gerry Campbell is a serial entrepreneur, investor and adviser. He’s also a good friend. Gerry has just published a new book, Demand Horizon: A Revolutionary Approach to Creating Great Products. The book introduces a new mental model for understanding and adapting to the demand-driven economy.[read more]

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The Age of Context: One of the Two Books You'll Need for Business [BOOK REVIEW]

September 30, 2013 by Robin Fray Carey

The Age of Context

In their new book, The Age of Context, Shel Israel and Robert Scoble have updated the sweeping and ambitious look at marketing and media they co-wrote in 2005, Naked Conversations. Every business you have or can imagine will be shaped by what the authors are calling The Age of Context.[read more]

Lean In: Inspiring, Empowering, and Why You Should Read It

August 31, 2013 by Gini Dietrich

Inspiring and Empowering

This blog post is going to make some of you angry. I read “Lean In” and I wholeheartedly disagree with the criticism the book has received. My guess is most of the critics haven’t read the book or they wouldn’t have made the arguments they did.[read more]

The Smart Device Revolution Is Just Beginning

August 15, 2013 by Paul Gillin

I spotted a promotion this morning for a smart tag you can now attach to items that you never want to lose. It emits a Bluetooth signal that a smart phone app can pick up so you can always track them down. It’s a terrific idea and another example of how the Internet of things is going to transform so many markets.[read more]

Book Review: 5 Takeaways from Youtility by Jay Baer

July 31, 2013 by Debra Ellis

The book is an easy read and contains statistical information to support the key points. Reading it will inspire ideas on how you can improve your company’s future. "Greatness is a process that requires perseverance and time," Jay Baer says. "By making helpful marketing a never-ending part of your company’s cultural DNA, you enable greatness to emerge whenever and however it can.”[read more]

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Book Review: The Seven Success Factors of Social Business Strategy by Brian Solis and Charlene Li

July 23, 2013 by Tatiana Aders

While this eBook is most appropriate for the enterprise organization, the strategic advice within provides a solid framework with a foundation in long-term business objectives that are applicable to businesses of any size. The reader will find guidance to create a strategic plan with defined goals.[read more]

Mastering Customer Loyalty: Lady Gaga Style

May 3, 2013 by Jeannie Walters

Lady Gaga is an ideal role model for anyone who wants to focus on community building and customer loyalty. In her new book, Monster Loyalty: How Lady Gaga Turns Followers Into Fanatics, author Jackie Huba discusses just how she built her legions of intensely loyal fans and how businesses can learn from her.[read more]

Book Review: Brian Solis' "What's The Future Of Business?"

April 2, 2013 by Brad Friedman

Brian Solis’ What’s The Future Of Business?

Solis tries to help us understand this new and evolving concept of social commerce. He helps us by describing the customer journey leading to the purchase of our product or service as well as the psychology of engagement and the customer’s experience buying and then using your product.[read more]

"Social Works": A Social Media Treasure Chest [BOOK REVIEW]

March 25, 2013 by Chris Syme

Social Works

When Michael Stoner’s new book Social Works arrived in the mail, I was anxious to dig in and read. I soon discovered that I would want to revisit this book regularly. Social Works is a treasure chest of case studies in social media that will get your creative juices flowing.[read more]

How to Navigate Social Media Legal Risks: A Book Review

July 18, 2012 by Chris Syme

Do you think you have it all covered when it comes to the legalities of social media? I can tell you without a doubt you do not. Authors Robert McHale. Esq.and Eric Garulay will get you up to speed in their latest book, Navigating Social Media Legal Risks: Safeguarding Your Business.[read more]

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Collaboration Through Networking: SocialQI

June 2, 2012 by Joan Justice

A new book, SocialQI, provides a roadmap for patients, physicians, and biomedical scientists to turn social networks into communities of change. The author, Brian McGowan, granted me an interview the other day to tell me a little about his endeavor. Brian is an innovator, a research scientist and educator, and now uses those skills in consulting for companies looking to accelerate quality improvement through technology and information flow.[read more]

Book Review: The Zen of Social Media Marketing

March 19, 2012 by Ashley Baxter

People that have very little experience in the online world may be confused after reading through the beginning portions which cover websites, SEO, and blogging. I’d suggest that those people do their own research to learn more about the topics.[read more]

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Business As Usual?

December 13, 2011 by Robin Fray Carey

"Reading Brian Solis’s new book, The End of Business As Usual, is so stimulating and all-encompassing that it constantly challenges your ability to focus, but bravely marching ahead I decided to concentrate on whether he proves the point, also raised by Maggie Fox and Brian in the Social Media Today interview, that we are truly facing the end of 'business as usual.'"[read more]

FIR Book Review: Think Before You Engage, by Dave Peck

December 13, 2011 by Shel Holtz

Book review of _Think Before You Engage: 100 Questions to Ask Before Starting a Social Media Marketing Campaign_ by Dave Peck.[read more]

Four Books + One Blog = Best Practices of ROI

October 24, 2011 by Chris Syme

"The topic du jour in social media circles is ROI. What to measure, how to measure, when to measure, why to measure, where to measure. As the commercial says, “I’ve got heartburn in my head.” But, it’s also a topic where you have to be careful who you listen to. As with every new shiny thing, there’s a choir of voices speaking up on the subject--a choir with some incomplete and off-notes. How do you weed through all the noise and find the signal?"[read more]

Evil Plans: Hugh MacLeod Wants You To Dominate The World (Not Really)

February 19, 2011 by Rick Liebling

Evil Plans isn’t about the reading, it’s about the doing after the reading. Creating your own Evil Plan is a tough challenge. If it weren’t, everyone who have one. Hugh’s book deals with issues much, much bigger than ‘how can I increase my Klout score or generating better SEO. It’s about understanding the fundamental nature of humans and what you can contribute to humanity that will make others happy and in turn make you feel like what you’re doing is worth a damn.[read more]

Histories Of Social Media

November 5, 2010 by John Cass
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Jonathan Salem Baskin, SNCR Senior Fellow and author, talking about the histories of social media. He writes about marketing on Advertising Age. He used to be in marketing at Blockbuster and Nissan. Inspiration: Talking with his daughter, about the history of technology, and how he grew up without cell phones, computers and no Facebook...[read more]

 
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