SoLoMo posts, articles, and infographics | Social Media Today
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Black Friday 2013 Trends and Predictions for SoLoMo

November 28, 2013 by Tracy Sestili

Black Friday: a treat for marketers

Over 135 million people go out to shop on Black Friday every year. According to USA Today, an estimated 70% of their readers (97M) say they will be out shopping this Black Friday 2013. And according to Ignition One, consumers will spend 11% more than they did last year in 2012.[read more]

Useful Pointers for Your Social Media Strategy

October 30, 2013 by Paul Fabretti

mobile growth in social

There's a lot of planning going on in the business world at the moment: our social teams are preparing for 2014, and perhaps by default, that also means trying to look beyond 2014 at the kinds of strategic, structural and systems challenges that should be on our radar.[read more]

SoLoMo Case Studies

July 9, 2013 by Joseph Ruiz

Samsung partnered with Angry Birds in an effort to maximize the capabilities of the TV experience in the stores. The goal was to get consumers to the store to play the game on the new TV. JiWire was the mobile technology platform chosen to deliver location-specific ads to consumers near certain retail stores. Ads contained important information like the name and address of the retail store.[read more]


Top 3 Reasons Why Google+ Is the Best Bet for SoLoMo Success

July 6, 2013 by Eric Fullbright

Google+ and SoLoMo Success

Google+ has long been discounted by many marketers as just another social media platform. But with the evolution of SoLoMo Google+ is poised to win the social, local, mobile race. Here are the top three reasons why.[read more]

SoLoMo: The What and the Why

May 2, 2013 by Jacey Gulden


In the past, a company’s social, local, and mobile marketing efforts were silo-ed. You had social media marketing campaigns, geo-centric marketing initiatives and mobile marketing, the latter being largely comprised of SMS text messaging. However, the widespread consumer adoption of smartphones and tablets has changed all of this forever.[read more]

SoLoMo in Action: Fixing My Sump Pump

April 25, 2013 by Chris Horton

SoLoMo to the rescue!

I’ve written over the past year about the impact of social local mobile (SoLoMo) on consumer behavior and business marketing. Only after employing SoLoMo best practices to narrowly avert a plumbing crisis in my home did I fully realize its value. Here's my own personal case study.[read more]

SoLoMo: Are You Paying Attention Marketers?

March 4, 2013 by Sharn Kandola

For eons now, marketers have used (the not so easy) direct mail approach to target customers. But, with the sweet, smartphone digital database, customers are volunteering golden information nuggets in exchange for products or services – and a digital marketer can use that information immediately to share nearby deals, events and opportunities to a potential customer.[read more]

Walmart Evolves with SoLoMo

February 28, 2013 by Chris Horton

In October of 2012, Walmart said the company expects to meet its $9 billion online sales projection for the fiscal year ending January 2014; while not close to Amazon’s 62 billion in net sales, it is nearly double Walmart's 2011 online sales of $4.9 billion.[read more]

Social Media Week: Two Hyperlocal and Social Marketing Best Practices

February 26, 2013 by Andres Uribe

Social Media Week NYC featured many great events. At the "Hyperlocal Goes Social" event hosted by the Brooklyn Chamber of Commerce, panelists discussed best practices for using social media with a hyperlocal marketing strategy. Here are two especially effective strategies that were presented.[read more]

Facebook's Graph Search Embraces SoLoMo

February 20, 2013 by Fiona Severson

Facebook's social search engine is yet another example of the future of advertising. If Facebook’s Graph Search takes off, it will present a huge opportunity for SMBs to grow their businesses through integrated digital marketing. Businesses will have to create content worth engaging with.[read more]

Integrated Digital Marketing: Part Two

February 19, 2013 by Fiona Severson

Yesterday, I broke integrated digital marketing into six main elements. But do you know how to apply these concepts? Here are four simple steps to help SMBs start using interactive digital marketing techniques in order to begin attracting consumers today.[read more]

Integrated Digital Marketing: The Basics

February 18, 2013 by Fiona Severson

One-off ad campaigns still exist, but they are no longer the touchstone of ROI that they once were. To succeed in today’s techonomy, businesses need to adopt sophisticated marketing strategies that would be unrecognizable to Don Draper and Peggy Olson.[read more]


The Power of Online Communities for Local Businesses [INFOGRAPHIC]

February 14, 2013 by Luke Brynley-Jones

While so much of marketing is the exclusive purview of big brands, there is plenty of opportunity for small businesses to take advantage of the free marketing channels available to them. With the right tools, some planning and a bit of creativity, a small business could quite easily run a high-value, multi-channel campaign.[read more]

Transitioning to SoLoMo: A 6-Step Guide

February 4, 2013 by Chris Horton

With the majority of cell phone users now opting for the cleverer mobile devices on the market, getting social, thinking local, and spending on mobile are more important than ever.[read more]

SyneCore Digital Short: SoLoMo

January 30, 2013 by Chris Horton

Think SoLoMo is just for brick and mortar companies? You'd be wrong! Any SMB can implement a SoLoMo marketing campaign that produces results. Watch the (fictitious) team at MarTech Brewing as they brainstorm a SoLoMo strategy to launch their seasonal winter ale.[read more]

Facebook Nearby and How to Use it

January 9, 2013 by Mark Mitchell

Like Google+ Local, and Qype and Foursquare before it; Facebook is getting into the local mobile search area with its new Facebook Nearby effort. The social media’s mobile phone apps on both IOS and Android have now incorporated Foursquare style functionality and allows users to find and rate businesses in the local area, and even review them.[read more]

Pictures Tell a Thousand Locations in SoLoMo [Infographic]

June 22, 2012 by Andre Bourque

In conjunction with the Social Loco Conference, this infographic was created to tie to the trends in SoLoMo and to illustrate the significance of photo-sharing behavior.[read more]

Social Mobile Local is the New Reality for Business

May 22, 2012 by Chris Horton

Now that the genie’s out of the bottle, consumer integration of social mobile local isn’t going away; in fact, it’s only going to increase with time. Here are a few facts and figures to chew on that underscore this new reality.[read more]

SoLoMo: The New Way to Understand Location

January 13, 2012 by Max Gladwell

As the technology space evolves, so does the terminologyIn 2009, we added the term “geolocation” to this blog as one of its primary topics. We marked this with a post stating that geolocation would be a major trend in 2010. This echoed much of what other blogs were writing at the time. Geolocation was the buzz term.We followed up...[read more]