SoLoMo

SoLoMo

In the past, a company’s social, local, and mobile marketing efforts were silo-ed. You had social media marketing campaigns, geo-centric marketing initiatives and mobile marketing, the latter being largely comprised of SMS text messaging. However, the widespread consumer adoption of smartphones and tablets has changed all of this forever.[read more]

SoLoMo to the rescue!

I’ve written over the past year about the impact of social local mobile (SoLoMo) on consumer behavior and business marketing. Only after employing SoLoMo best practices to narrowly avert a plumbing crisis in my home did I fully realize its value. Here's my own personal case study.[read more]

marketing/shutterstock

For eons now, marketers have used (the not so easy) direct mail approach to target customers. But, with the sweet, smartphone digital database, customers are volunteering golden information nuggets in exchange for products or services – and a digital marketer can use that information immediately to share nearby deals, events and opportunities to a potential customer.[read more]

In October of 2012, Walmart said the company expects to meet its $9 billion online sales projection for the fiscal year ending January 2014; while not close to Amazon’s 62 billion in net sales, it is nearly double Walmart's 2011 online sales of $4.9 billion.[read more]

Social Media Week NYC featured many great events. At the "Hyperlocal Goes Social" event hosted by the Brooklyn Chamber of Commerce, panelists discussed best practices for using social media with a hyperlocal marketing strategy. Here are two especially effective strategies that were presented.[read more]

Facebook's social search engine is yet another example of the future of advertising. If Facebook’s Graph Search takes off, it will present a huge opportunity for SMBs to grow their businesses through integrated digital marketing. Businesses will have to create content worth engaging with.[read more]

Yesterday, I broke integrated digital marketing into six main elements. But do you know how to apply these concepts? Here are four simple steps to help SMBs start using interactive digital marketing techniques in order to begin attracting consumers today.[read more]

One-off ad campaigns still exist, but they are no longer the touchstone of ROI that they once were. To succeed in today’s techonomy, businesses need to adopt sophisticated marketing strategies that would be unrecognizable to Don Draper and Peggy Olson.[read more]

While so much of marketing is the exclusive purview of big brands, there is plenty of opportunity for small businesses to take advantage of the free marketing channels available to them. With the right tools, some planning and a bit of creativity, a small business could quite easily run a high-value, multi-channel campaign.[read more]

With the majority of cell phone users now opting for the cleverer mobile devices on the market, getting social, thinking local, and spending on mobile are more important than ever.[read more]

Think SoLoMo is just for brick and mortar companies? You'd be wrong! Any SMB can implement a SoLoMo marketing campaign that produces results. Watch the (fictitious) team at MarTech Brewing as they brainstorm a SoLoMo strategy to launch their seasonal winter ale.[read more]

Like Google+ Local, and Qype and Foursquare before it; Facebook is getting into the local mobile search area with its new Facebook Nearby effort. The social media’s mobile phone apps on both IOS and Android have now incorporated Foursquare style functionality and allows users to find and rate businesses in the local area, and even review them.[read more]

In conjunction with the Social Loco Conference, this infographic was created to tie to the trends in SoLoMo and to illustrate the significance of photo-sharing behavior.[read more]

Now that the genie’s out of the bottle, consumer integration of social mobile local isn’t going away; in fact, it’s only going to increase with time. Here are a few facts and figures to chew on that underscore this new reality.[read more]

As the technology space evolves, so does the terminologyIn 2009, we added the term “geolocation” to this blog as one of its primary topics. We marked this with a post stating that geolocation would be a major trend in 2010. This echoed much of what other blogs were writing at the time. Geolocation was the buzz term.We followed up...[read more]