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When It Comes to Social Media, Consumers Won't Take No for An Answer

January 11, 2012 by Steve Olenski

Nearly 90% of consumers surveyed said they’d be either somewhat less likely or far less likely to do business with that company in the future if confronted with this... and it involves the word "no."[read more]

Even More Proof of the Major Disconnect Between Brands and Consumers When It Comes to Social Media

January 6, 2012 by Steve Olenski
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Here's even more proof that brand managers and all marketers are failing to realize the real reason people interact with their brands via social media.[read more]

Top Five Things I Resolve to Never Hear a Marketer Say About Social Media in 2012… And Beyond

January 4, 2012 by Steve Olenski
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There are still what I consider a large portion of marketers who still believe social media is a passing fancy; that it’s not here to stay; that people will grow tired of it.[read more]

 
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