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Why CMOs Need to Get Real About the Policy Implications of Big Data

January 24, 2012 by Steve Olenski

Big data. Just those words alone are enough to send a collective shudder up AND down the spine of CMOs the world over.[read more]

Even More Proof of the Major Disconnect Between Brands and Consumers When It Comes to Social Media

January 6, 2012 by Steve Olenski

Here's even more proof that brand managers and all marketers are failing to realize the real reason people interact with their brands via social media.[read more]