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Why CMOs Need to Get Real About the Policy Implications of Big Data

January 24, 2012 by Steve Olenski

Big data. Just those words alone are enough to send a collective shudder up AND down the spine of CMOs the world over.[read more]

Even More Proof of the Major Disconnect Between Brands and Consumers When It Comes to Social Media

January 6, 2012 by Steve Olenski
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Here's even more proof that brand managers and all marketers are failing to realize the real reason people interact with their brands via social media.[read more]

 
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