conversation posts, articles, and infographics

Can You Legally Own a Twitter Hashtag?

March 30, 2012 by Deborah Sweeney
with 2,229 views

Predicting what kinds of hashtags will take off and become the next biggest online meme is anyone’s guess but the power is in your hands to create it. So if the power is in your hands to create a hashtag, then why can’t you buy it? Can you own a hashtag if it tailored specifically for your usage, like a URL address? [read more]

King Content Bows Down to His Better Half

November 11, 2011 by Barry Feldman
with 726 views

Get used to it folks. His highness has taken a wife. Introducing her Majesty, Queen Conversation. And like all marriages, if this one's going to work, we must share the power. We must work together. We must recognize that we must communicate or the king shall sleep alone. [read more]

7 Ways to Gain Leads Through Social Media Networking

June 13, 2011 by Tony B
with 2,724 views

A recent survey reported by Brafton revealed that nearly 75% of marketers who have been utilizing social media have been able to find more leads and close more deals through their social networks. These statistics shouldn’t be too surprising. The only way to make a business grow is to make it known to people who may not be aware of it yet. [read more]

I just tweeted your business, but nobody was home

May 10, 2011 by Mark Fairbanks
with 1,458 views

Walk into any establishment today and you’ll inevitably run smack dab into a sign that says “Follow us on Twitter.” Generally it’s communicated on everything, and proudly indicates “Yes, we have checked that box off on our marketing tactic list.” Unfortunately many of these Twitter accounts are unmanned or only exist to tweet the latest sale, special or company news. What a shame. [read more]

Conversations Aren't Rocket Science -- Or are they?

February 10, 2011 by Mike Beauchamp
with 221 views

Social media is about conversations. Conversations are social. To "do social media right", have a conversation! [read more]

Using Social Media to Share Research

January 10, 2011 by Beth Kanter
with 4,362 views

It seems like the nonprofit sector is having great success harnessing technology to rally communities and drive donations. But what about using it to make social change more scalable? That seems a little more elusive. Recently, I began experimenting with pushing the kind of info usually relegated to final reports out across multiple platforms. The results make me optimistic about scaling social good by leveraging information. [read more]

Business Blogs Are Not For Selling

August 5, 2010 by Daniel Hindin
with 3,143 views

Catherine Novak over at WordSpring wrote a great post Tuesday on the merits of content versus conversation. As the word count on the comment I began to leave for her continued to grow, I realized I just might have a blog post of my own on my hands.In her post, Catherine quotes Cory Doctorow (via Clay... [read more]

Should companies follow you on Twitter?

February 21, 2010 by Bill Stronge
with 2,189 views

As an avid user of Twitter I find myself looking at how many followers I have on a semi-recurring basis. And while I would like to have more followers I will admit I do not use a tool to automatically follow me. This is because I want some control over who I associate myself with online. This doesn't mean that I check out everybody who... [read more]

How to nurture conversations in social media

August 3, 2009 by Marc Meyer
with 292 views

In social media, social networking and in this web 2.0 world, there is one thing that is and must remain consistent. That is the art of conversation. In order for it to “work”. Conversations have to ensue, they have to abound, and they have to be maintained. Beyond “just” having a conversation, there has to be a... [read more]

Creating Movements

July 21, 2009 by Valeria Maltoni
with 292 views

Content is no good - even that of the useful kind - if it doesn't move someone to do something. The best way of movement is "let's do this together" kind of experience. This is the job description shared by Brains on Fire (how great is having a name like that?) in their manifesto 10 Lessons Learned in Igniting Word of Mouth Movements.... [read more]

Are Introverts more active in social media than Extroverts?

May 16, 2009 by Russell Miyaki
with 1,556 views

Ok, we hear a lot of conversations about how you interact at cocktail parties and social gatherings is comparable to how you participate in social media. A very good analogy. Think about your last social gathering. How did you strike up conversations? Are you a mingler? Are you the one with the lamp shade on the head? Or are you on the... [read more]

TagSpace - the new dimension in social media

February 3, 2009 by Richard Stacy
with 668 views

Forget space time - TagSpace is the new dimension. Here's why. Every organisation wants to use social media to create and own a community these days. Its easy to see why - owning a community is a natural extension of the old approach to communication, based around owning and controlling the channel. The problem is that the... [read more]

Real Collaboration

January 3, 2009 by Valeria Maltoni
with 249 views

Real collaboration to me is where there's no need to know who's up front. Everyone is working side by side. Given the fact that we are creatures of imitation, it helps when the tone is set from thehighest levels - what do you want to change in the world? Change happens whether we like it or not. It happened in the last... [read more]

Funny how business took so long in realizing we're all human

January 2, 2009 by Alma Gray
with 94 views

For all the jibber jabber about the novelty of social media, I can't help but be cynical. Social media has been successfully used by nonprofits for decades, mainstream for profit marketers have jumped on the bandwagon in the last decade. My experience in healthcare helped me focus on the human aspect of marketing. Who in their right... [read more]

4score and . . . how would Lincoln do on Twitter?

April 27, 2008 by carterfsmith
with 108 views

I received a call today from a friend who asked for assistance in brainstorming a two-and-a-half hour presentation on a topic she was very familiar with. She doubted that she could keep the attendees' attention for that long, though she knew the material.My first suggestion was "engage them."So how's that done? First, you have to get... [read more]

The Flow

April 13, 2008 by Paul Chaney
with 168 views

If you've been blogging for a few years you've probably noticed that where your traffic comes from is changing. When I started in 2004, most of my traffic (once I actually had any) came from two places, Google and other bloggers. Though I still see traffic from those sources, more and more it's coming from Twitter, Facebook and... [read more]

The conversation is happening

March 19, 2008 by Josh Morgan
with 217 views

What the heck does that mean? As the Cluetrain pointed out in 1999 markets are a conversation. A few weeks ago I pointed to a post by the CEO of Jive Software about whether or not PR agencies should blog about their clients. This time it's the CMO of Jive who is making noise with the grades he has assigned to the two major... [read more]

The social role of the internet Part II: The blog

February 20, 2008 by Theo Papadakis
with 216 views

Having looked at the revolutionary characteristics all digital media share in ‘The social role of the internet Part I: the origins of web 2.0 and social media‘, the next couple of posts will focus on each digital medium's unique characteristics. But first let's make a couple of distinctions. Two types of digital media... [read more]

The Cluetrain Ten Years Later

February 12, 2008 by Sally Falkow
with 189 views

I am off to NYC today to attend the Cluetrain event Back in 1999 I discovered a book called the cluetrian Manifesto. Chris Locke, Rick Levine, Doc Searls, and David Weinberger nailed 95 Theses on the door of the Internet and challenged us all to wake up to a transformation underway in how companies and people engage in markets. My... [read more]

Social Media Press Release 2.0

February 7, 2008 by Sally Falkow
with 133 views

Marketwire leaps into social media with both feet Marketwire unveiled their new social media wire service product today. After almost a year of research and development they are offering some innovative features and options. Whether you think a social media press release is a great idea or the biggest bunch of BS, it's... [read more]