About Social Media Today
Higher Education
"Social Works": A Social Media Treasure Chest [BOOK REVIEW]
Social Works
When Michael Stoner’s new book Social Works arrived in the mail, I was anxious to dig in and read. I soon discovered that I would want to revisit this book regularly. Social Works is a treasure chest of case studies in social media that will get your creative juices flowing.[read more]
Newsjacking and Fundraising Collide in College Athletics
What happens when historic events and fundraising collide? See how Gonzaga University parlayed a number one ranking in basketball into a social media newsjacking opportunity to raise money.[read more]
Social Media: The Swiss Army Knife of Higher Education
If Social Media were a person, I would have to make her the highest paid employee at Southwestern College. Her job description would be five pages long. Maybe ten. I do not have a development officer, a grant writer, a PR person or a marketing person. Or perhaps I could say, I fill all of those roles, and I farm a lot of the work out to Social Media.[read more]
Effective Content Curation for Higher Ed
Content curation may be thought of as an outlet, primarily for marketers, but there are plenty of other applications -- higher education, for instance.[read more]
Social Media Monitoring for Higher Ed
Social media monitoring is a crucial component for any social media strategy. Your institution needs to decide whether an enterprise application is worth the steep investment. Remember that they are only tools, meaning that the person operating them determines their effectiveness.[read more]
How Google is on the Way to Take Over the Higher Education Market
Two professors at Stanford with links with Google concluded extremely successfully an online course for 160,000 students. Watch as Google is preparing to take over the Higher Education market, a market worth more than 500 billion $ globally![read more]
“I think that Twitter is one of the best ways to market your brand. With the character limit, businesses and marketers can get right to the point on what they are promoting, while using relevant hashtags. Using hastags is a criticical part of the social media marketing process because every Twitter user uses relevant hashtags to look for interests. And then they will be able to see relevant ...”
“Hi Barry,I have been laughing about that chart for two weeks now. You are SO right on! If you think reading it all was tough - and from your excellent summary I can tell you read more of it than even my own father did - can you imagine what writing it was like? Our most important objective behind publishing a TOME of such great length was to give people something to use - not read all at ...”