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Higher Education

"Social Works": A Social Media Treasure Chest [BOOK REVIEW]

March 25, 2013 by Chris Syme

Social Works

When Michael Stoner’s new book Social Works arrived in the mail, I was anxious to dig in and read. I soon discovered that I would want to revisit this book regularly. Social Works is a treasure chest of case studies in social media that will get your creative juices flowing.[read more]

Newsjacking and Fundraising Collide in College Athletics

March 6, 2013 by Chris Syme

What happens when historic events and fundraising collide? See how Gonzaga University parlayed a number one ranking in basketball into a social media newsjacking opportunity to raise money.[read more]

Social Media: The Swiss Army Knife of Higher Education

November 24, 2012 by James Nolan

If Social Media were a person, I would have to make her the highest paid employee at Southwestern College. Her job description would be five pages long. Maybe ten. I do not have a development officer, a grant writer, a PR person or a marketing person. Or perhaps I could say, I fill all of those roles, and I farm a lot of the work out to Social Media.[read more]

Effective Content Curation for Higher Ed

June 14, 2012 by Patrick Carver

Content curation may be thought of as an outlet, primarily for marketers, but there are plenty of other applications -- higher education, for instance.[read more]

Social Media Monitoring for Higher Ed

February 3, 2012 by Jesse Bardo

Social media monitoring is a crucial component for any social media strategy. Your institution needs to decide whether an enterprise application is worth the steep investment. Remember that they are only tools, meaning that the person operating them determines their effectiveness.[read more]


How Google is on the Way to Take Over the Higher Education Market

February 2, 2012 by Jeremie Averous

Two professors at Stanford with links with Google concluded extremely successfully an online course for 160,000 students. Watch as Google is preparing to take over the Higher Education market, a market worth more than 500 billion $ globally![read more]