brand management. steve olenski posts, articles, and infographics | Social Media Today
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brand management. steve olenski

Why Women Are the Most Powerful Brand Ambassadors In the World

March 19, 2012 by Steve Olenski

Brand managers and brand marketers need to realize that women make the most powerful of brand ambassadors.[read more]

Silos: The Biggest Barrier To True Brand & Consumer Engagement?

February 7, 2012 by Steve Olenski

Call it multi-channel marketing. Call it an integrated marketing strategy. Whatever name you apply to it, brands and companies are still struggling to give consumers what they want… a consistent and seamless message across all marketing channels.[read more]