Valentine's Day

This infographic dives into demographic behavior in the online dating vertical around Valentine's Day. Online dating traffic doesn’t go up on Valentine’s Day, but actually peaks several days after.[read more]

Cupid may have been an invention of the Greeks, but mobile technology is a function of modern times and more likely to be a potential savior on Valentine’s. Check out this infographic to find out how it can come to your rescue![read more]

How do I love thee? I shall count the ways in a Valentine's Day love letter to the Internet, social media, and new opportunities in new media.[read more]

Valentine's Day. At the 'most romantic time of the year', our thoughts turn to love and devotion — nurturing those special connections. And when it comes to managing an online community, a proper relationship beats a fling any day. So why do so many brands and marketers still treat social media as a numbers game?[read more]

Social media monitoring companies are preparing for the upcoming Valentine’s Day. Whether people are greeting their loved ones or sharing their negative opinions of the holiday, there will be a huge increase in the amount of posts that users normally share via social networking sites.[read more]

Social media is a great tool for non-profits to raise awareness for their causes and issues. This Valentine's Day, let's remember that the rest of us in the community can do our part to share the love with a few simple clicks.[read more]

Incorporating Valentine’s Day into your social media branding is easy. Here are ways to be smart about it on Facebook and Twitter -- plus, a pro tip for you to get a jump on the competition.[read more]

Over 50% of women in relationships say they would break up with their partner if they did not receive a Valentine’s Day gift. This shows you how serious the day is for half of women in relationships. If Valentine’s Day is important to your consumers, shouldn’t it be important to your business?[read more]

Why not post anti-Valentine’s Day content? Get in touch with people’s dislike or disgust of the holiday. Topics that allow you to share an alike interest or opinion with your fans and followers bring on engaging conversations.[read more]

People are going to listen to what you have to say if it’s going to help them. Providing Valentine’s Day ideas not only helps them, but helps your business create trust with consumers. Here are three quick tips for how to make the most of Valentine's Day fervor.[read more]

Make online promotions that get fans involved. Take advantage of Valentine’s Day and use contests to acquire more followers, likes, engagement, or whatever your goal may be.[read more]

One of the important aspects of social media is communication between your business and your customers/clients. With a push in the right direction, people will feel more inclined to communicate with your business in social communities. See how some big-time brands are taking advantage of the upcoming Valentine's Day.[read more]

As consumer values shift and spending patterns continue to morph, perhaps it is time for Hallmark—an iconic symbol of Valentine’s Day—to take a deeper look into the consumer values of Millenials.[read more]

Image: Courtesy of author blog

Despite what you may think, cupid-themed marketing is not just for restaurants, florists and jewelers. There are many types of businesses that can use this sweet holiday to build their online communities and customer base.[read more]