About Social Media Today
KLM Meet and Seat
KLM: A Company That 'Gets' Social Media
While many companies struggle with social media, KLM is one who definitely "gets it."[read more]
Social Media In the Sky: KLM 'Meet and Seat' Program
My friend Gerard Vroomen, who lives in Amsterdam and flies KLM frequently, alerts us to KLM Meet and Seat. Gerard (who tweets at @gerardvroomen and has an excellent blog) is a co-founder of Cervelo, the premier high end racing bike company. He built his company by focusing on a great product for his buyers (including road racers and...[read more]
“Content marketing is fundamental in contemporary times. Journalists and English graduates now has more opportunities to display their expertise. Content creation in the Internet has come to stay and it is not going anywhere too soon.The sooner these graduates adopt to this reality the better. The Marketo post – “Journalism and English Degrees Are Not Dead: The Rise of the Content Marketer” ...”
“Item #1 is quite a familiar situation for me when dealing with current and potential clients. There's a definite need to understand that social buzz does not equate to success. There may be some that create a viral content or image to promote business, but that do not last long; thus, should not be considered as a "point" for success. There are requirements for building relationships after all. ...”