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KLM Meet and Seat

KLM: A Company That 'Gets' Social Media

February 29, 2012 by Steve Olenski

While many companies struggle with social media, KLM is one who definitely "gets it."[read more]

Social Media In the Sky: KLM 'Meet and Seat' Program

February 20, 2012 by David Meerman Scott

My friend Gerard Vroomen, who lives in Amsterdam and flies KLM frequently, alerts us to KLM Meet and Seat. Gerard (who tweets at @gerardvroomen and has an excellent blog) is a co-founder of Cervelo, the premier high end racing bike company. He built his company by focusing on a great product for his buyers (including road racers and...[read more]