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Measuring Social Media ROI

Measuring Social Media ROI: Difficult but not Impossible

December 19, 2013 by Sandra Morgan

Being active on social media is no doubt effective and important for your business, but what concerns businesses is the complex task of measuring the return on investment from social media campaigns. It can be a daunting task but it is not impossible.[read more]

Analyzing the ROI of Social Media Marketing

March 24, 2013 by Cara Tarbaj

social media marketing ROI

People responsible for marketing budgets want to know if there is any ROI value in social media. A new study takes a look at ROI statistics in the USA. Here are the most interesting discoveries.[read more]


Social Media is Still Media: Why Marketing Alone Shouldn't Drive Social

May 11, 2012 by Annalise Kaylor

Social media is more than just a marketing tool, however, and sequestering your initiatives in one department is doing your brand a disservice. Social media is a hybrid vehicle that can benefit many initiatives within your brand. It isn't limited to only marketing, and in fact, limiting your social media efforts to marketing messages can often backfire.[read more]

What Is the Future of Social Media Measurement?

March 23, 2012 by Lawrence Ampofo

I have been analysing and interpreting social media content for a long time, before Twitter and YouTube became integral parts of our culture, and I think that as a community, the time is right to explore the boundaries of social media analysis further...[read more]

Social Media ROI: It’s Gray Matter

March 6, 2012 by Rachel Strella

Social media is not magic. It’s not a silver bullet, a cure for the broken business, another advertising channel, a membership to an exclusive club and it’s certainly not a one-way ticket to immediate profits. Social media is a form of communication; a platform for building relationships. And, like most relationships, it takes time, effort, and energy.[read more]