About Social Media Today
2012 social media predictions
The Future of Social Media Relevance – Mobile, Niche, Meaning?
A friend of mine found the mobile applications for Facebook to be severely lacking as he was used to the immersive user experience on Flipboard, Path, Instagram and Twitter. Plus, he doesn’t see additional value with connecting with more brands on Facebook. Could his experience be a sign of what social networks need to be mindful of in order to stay relevant?[read more]
Interweaving Social Media Monitoring with Media Engagement to Create Value
Image: mypokcik /Shutterstock
Mining social data is a means of improving individual campaign performance and increasing brand relevance. The data can be used to distinguish which customers are in which part of the purchase funnel, which is key to getting the right message to the right consumer. This essentially means analyzing what type of messaging works well and on what platforms, learning from the messages that don’t work and tweaking them the next time around for better results.[read more]
“I think that this is a very fascinating acquisition for Yahoo. I am wondering how differently Tumblr is going to be now that it is the property of Yahoo, and how it will affect those who main marketing strategy is through Tumblr. I am also thinking about how...possibly if...Yahoo can implement the features of Tumblr on their website. I will definitely be keeping my eyes on this story and look out ...”
“Another fabulous article Pam! Indeed you are quite correct, social media is all about relationships and works in exactly the same way as it does outside of the virtual world. If you were to join a networking group for example, you are not going to suddenly land a load of new orders from that first visit, people you meet and greet need to learn about you and to trust you and this takes time and ...”