2012 social media predictions posts, articles, and infographics | Social Media Today
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2012 social media predictions

The Future of Social Media Relevance – Mobile, Niche, Meaning?

May 14, 2012 by Christel Quek

A friend of mine found the mobile applications for Facebook to be severely lacking as he was used to the immersive user experience on Flipboard, Path, Instagram and Twitter. Plus, he doesn’t see additional value with connecting with more brands on Facebook. Could his experience be a sign of what social networks need to be mindful of in order to stay relevant?[read more]


Interweaving Social Media Monitoring with Media Engagement to Create Value

April 25, 2012 by Dr. Santanu Bhattacharya

Mining social data is a means of improving individual campaign performance and increasing brand relevance. The data can be used to distinguish which customers are in which part of the purchase funnel, which is key to getting the right message to the right consumer. This essentially means analyzing what type of messaging works well and on what platforms, learning from the messages that don’t work and tweaking them the next time around for better results.[read more]