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Journalism

Break Your Social Media Addiction, Without Completely Cutting Ties

April 14, 2014 by Kayla Minguez

Social Media Habits

Social media is a fantastic way to communicate and stay in touch with people from around the world, but it can also cause an individual to become too dependent, to the point that they are actually battling an addiction that adversely impacts their lifestyle.[read more]

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Want to Keep Your Personal Information Private? Monitor Your Online Reputation!

April 13, 2014 by Joe Chierotti
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Personal Privacy is harder than ever to achieve. The abundance of online information, as well as the many venues available to share personal and private information, makes it extremely difficult to protect yourself against online threats to your personal reputation and identity.[read more]

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Epic Link Building: Does Getty Deserve a Guinness?

April 6, 2014 by Brian Hughes

Link Building Campaign

Back in March, Getty Images revealed its generosity to users by making more than 35 million images free and legal to use. This bold effort to combat image piracy resulted in a flood of blogs, tweets and social media posts attempting to delve deep into the reasoning behind Getty’s shocking news.[read more]

The Monday Morning Social Media Checklist

April 5, 2014 by Evan LePage

Monday Morning Checklist

Just as recently as last week Twitter published a blog post called “Got a case of the Mondays? You’re not alone.” The post offered data-backed results showing people are most likely to tweet ‘feeling sad’ on a Sunday in December or a Monday in October.[read more]

5 Steps to Executing a Perfect Facebook Sweepstakes

March 30, 2014 by Jim Belosic

Facebook Sweepstakes

Building a successful Facebook app goes beyond making the app look good. A clean look that's branded and clearly displays your promotion or strategy looks better than an app that has been thrown together. However, an app that is executed well involves a variety of elements, and we'll outline them here.[read more]

The Definitive Guide to Live Tweeting

March 28, 2014 by Corey Smock

Guide to live tweeting.

Respect the timeline. Keep your audience in the loop without being a total nuisance to the people who aren’t interested. Pick and choose your spots to tweet and take some time in between each post. Too many tweets in a row is an eyesore for most Twitter users.[read more]

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Instagram Hits 200 Million Users: What Does This Mean For You?

March 27, 2014 by Avtar Ram Singh
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200 million

Instagram just hit 200 million active monthly users - meaning Instagram managed a growth rate of 100% in the last year. This may tempt your brand and company to jump into the social network. But in spite of the growth, is this the network for you to be on?[read more]

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Social Startups: Circa Modernizes the Mobile News Consumption Experience

March 26, 2014 by Shay Moser

Social Startups column.

Instead of trying to fit a square peg in a round hole, co-founders Ben Huh, Matt Galligan, Arsenio Santos, set out to create the first born-on-mobile news experience. “It's insane the way most news organizations still produce news as if smartphones don't exist or as if people read news on their phone the way they read it on desktop or in print.”[read more]

PR: The Missing Piece of the Influence Equation

March 26, 2014 by Daniel Newman

Influence.

For goodness sake, quit short-circuiting the work that is most needed by brands from their PR teams. Find and connect your brand to places that will drive greater amounts of the right exposure, and if you don’t want to do that, then maybe it is time to recognize you are in the wrong field?[read more]

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How French Far-Right Front National Party Is Winning in Social Media

March 26, 2014 by Laurent Francois

Jean-Marie Le Pen (Wikipedia)

A very scarring political reality is currently happening in France - the Front National Party is slowly starting to gain seats in the political system. What’s even more worrying is that the Front National Party is becoming "accepted" by a growing number of French people.[read more]

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What Should Qualify as a Good Content Strategy Today?

March 21, 2014 by Avtar Ram Singh

What does good content strategy look like?

I love content. I really do. But content has become a numbers game: Who has the most shares? Who has the most tweets? Who has the most articles on their website? Who shares the most amount of content? These have suddenly become metrics that we can't look beyond.[read more]

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6 Ways to Pitch Journalists on Social Media

March 17, 2014 by Jesse Wynants
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Pitch journalists on social media.

Journalists rely heavily on social media to find news, connect with sources and influencers, and build their own personal brands. Because they’re already active users, pitching journalists via social can be a great way to get on their radar and gain coverage for your brand… as long as you do it with finesse.[read more]

10 Reasons Nobody Reads Your Blog and How to Fix It!

March 17, 2014 by Pam Moore

Getting Blog Readers

“Build it and they will come!” Is that what you believed when you launched your blog? This statement couldn’t be further from the truth when it comes to online marketing. It is amazing that some business and marketing leaders still believe this.[read more]

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9 Twitter Accounts Reporting on the Ground in Ukraine

March 14, 2014 by Philip Cohen

Twitter accounts on the ground in Ukraine.

Is the crisis in Ukraine the start of another Cold War? Or just Putin posturing? The confusion over the true story is leading many Internet users to switch off their televisions, close their newspapers, and head to Twitter instead. If you really want to know what’s happening on the ground, these are the nine key accounts you need to follow.[read more]

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Getty Images Gives Free Access to 35 Million of Their Stock Images

March 11, 2014 by Brian Hughes

Getty Images.

Global leader in stock imagery Getty Images recently announced that 35 million photos will now be available for free. In the past, visiting Getty’s website for an image promised to cost the user upwards of $75 for a small image. For those on a tight budget, this left two options: spend the money or steal the image.[read more]

Best Advice: Put Your Ideas On Paper

March 9, 2014 by Adam Barrell

Ideas on Paper

While I sit and wait at the airport to return to Perth from Adfest I had a read through the LinkedIn series called ‘Best Advice‘, as they asked over 90 leaders across a variety of industries to share the best advice they’ve ever received and continue using to this day.[read more]

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Social Advocacy & Politics: Carpe Colloquium*

March 5, 2014 by Alan Rosenblatt

Social Advocacy & Politics column.

Whether you are a candidate running for office, an advocacy group seeking to influence public policy or a brand looking to shape your public image, the challenge is to seize the social conversation before it seizes you. Rather than worrying about reacting to your critics, you should be using social media to define yourself, proactively.[read more]

What Mastercard Learned about Journalistic Ethics

March 4, 2014 by Gini Dietrich

Journalistic ethics.

Journalists seeking accreditation to the Brit Awards were happily granted access…with just one catch: They had to mention Mastercard in all of their pre, during, and post-event coverage. This included tweets, stories, blog posts, Facebook updates, and more.[read more]

Your Blog Post's Not Complete Without These Essentials [INFOGRAPHIC]

March 3, 2014 by Paul Pruneau

Blog Post Essentials

Content Marketing has, increasingly, become standard practice for marketing a product or service online. Because it generally costs less than traditional offline marketing and has proven to be the single most effective strategy for SEO, virtually every brand is now doing it.[read more]

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LinkedIn Open Publishing and the Rise of the Borrowed Platform

February 26, 2014 by Steven Shattuck

LinkedIn publishing

Last week LinkedIn dropped a bomb on the content marketing world, announcing that its publishing platform would soon become open to all users. Not only is this a shot across the bow to other open content hubs like Medium, but it underscores the emergence of three main areas of focus for content distribution.[read more]

 
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