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#SMTPowerTalk Recap: Making Disruption Work for You [VIDEO]

April 14, 2014 by David Amerland

SMT Power Talk: disruption / shutterstock

Disruption is going to happen in business whether you plan for it or not. In this month's #SMTPowerTalk, two industry veterans explain their own personal survival strategies and how they deal with disruption. Plus, we find out if being a woman in the social media marketing industry helps or hurts your cause.[read more]

Consumer Training as a Method to Improve Organic Reach on Facebook

April 11, 2014 by Matthew Peneycad

Improve organic reach on Facebook.

The fact of the matter is that Facebook is making changes to suit its business and keep a diverse group of stakeholders - and users - happy. A difficult task to say the least. But what if the solution for declining organic reach had more to do with user behavior than complicated News Feed algorithms?[read more]

Social and Digital Engagement: You Can't Outsource Leadership

April 8, 2014 by Courtney Hunt

leadership in social engagement

Although they may have decided to explore technology’s potential, many leaders pursuing social and digital engagement initiatives are understandably tempted to outsource or delegate the responsibility for these initiatives. But they need to make it a personal priority.[read more]

Listen Up Old School Advertisers: Social Media and Digital Advertising Are Here To Stay

April 7, 2014 by Jennifer O'Reilly

Digital Advertising

Despite the efforts of old school advertisers doing things the old way, social media and digital advertising are here to stay. The rules of advertising have not changed, but the way we present content and advertising have changed due to the invention of social media and digital advertising.[read more]


Epic Link Building: Does Getty Deserve a Guinness?

April 6, 2014 by Brian Hughes

Link Building Campaign

Back in March, Getty Images revealed its generosity to users by making more than 35 million images free and legal to use. This bold effort to combat image piracy resulted in a flood of blogs, tweets and social media posts attempting to delve deep into the reasoning behind Getty’s shocking news.[read more]


Developing a Winning Social Media Optimization Strategy

April 2, 2014 by Brett Relander

Social media strategy

The right social media optimization strategy can help your site rank highly, drive more traffic, and deliver the results you're looking for. So what can you do to improve your SMO strategy and start generating some positive social signals that will produce powerful results for your business or brand?[read more]

Social Media Consciousness Raising

March 20, 2014 by Candida McCollam

Ban bossy social media campaign.

Feminist consciousness raising is now viral. Feminist corporate leaders such as Facebook COO Sheryl Sandberg have teamed with the Girl Scouts in a #banbossy campaign to bring awareness to the nefarious impact condescending word labeling can have at a very early age on quashing a young girl’s ambition and leadership potential.[read more]

Research Underlines the Value of Citizen Science

March 20, 2014 by Adi Gaskell

crowdsourcing moon data

I’ve blogged a lot about the incredible value citizens have delivered to a whole host of scientific problems, whether it’s mapping the oceans on Plankton Portal or mapping their local habitats at Yard Map. It has undoubtedly been one of the most successful ways for organizations to engage with stakeholders via social media.[read more]


#SMTPowerTalk Recap: How Marketing Became Personal [VIDEO]

March 19, 2014 by David Amerland

Social Media Today PowerTalk recap.

Educating clients, even screening them before taking them on; showing customers what they need to do in order to help the marketers they have hired; teaching customers about their own business: these are all signs of a disruption taking place in marketing. SMT Power Talk guests Randy Milanovic and Mike Allton illuminated that for us last week.[read more]

What Needs to Change About the Current State of Blogging

March 18, 2014 by Heather Taylor

How blogging should change.

Is this current writing model of leaning on gif-listicles, quizzes, and Instagram photos as the bulk of blogging content the most sustainable in the long-term? Writers who want to leave a more lasting mark online are going to have to scrape past the surface and dig deeper.[read more]


24 Things to Consider When Designing and Developing a Website

March 6, 2014 by Seth Rand

Designing and developing a website.

From functionality and appearance to navigation and coding integrity, a lot goes into creating an eye-catching, user-friendly website. It doesn't end there, either. Web developers and designers must work together to produce websites that will be located by search engines, engage customers, and stimulate conversions.[read more]


The Importance of Social Media in Meeting Consumer Demand

March 5, 2014 by Andrew Hutchinson

Predictive marketing.

Technology is advancing, predictive data is becoming more of a factor. Businesses need to be smart about how they utilise the increasing amount of information they have available to them, and monitoring social media is a first step into that new stream, a first step towards ensuring your business is moving in line with future demand.[read more]


Social Startups: Brainly Is the Customer Community for Student Support

February 27, 2014 by Shay Moser

Social Startups column.

“Kids have helped each other with homework since forever. Why shouldn’t they do so with the use of the newest technologies?” says Michał Borkowski, CEO and co-founder of Brainly, the free social homework help platform. “Kids will use technology to get help with their school problems—and trying to stop them seems foolish."[read more]


Solution for Life-Changing Messages

February 18, 2014 by Isra Garcia

Life-changing messages.

You suddenly get an email, LinkedIn or Facebook message, a DM on Twitter or, better still, a Whatsapp message regarding a life-altering project, conference or idea. You know the one: the train that only goes by once in a lifetime. The thing is: this is the project of a lifetime if you’re willing to do it selflessly.[read more]


How to Make Cyber Safety a Priority for Students and Teachers

February 10, 2014 by Chris Syme

Make cyber safety a priority.

An alarming trend is gaining ground in our elementary schools: teachers using social media in the classroom. Now before you cite all the wonderful statistics about how it improves academic performance and engages students, I’ll beat you to the punch. Are educators so enamored with the results, they are overlooking the risks?[read more]


How Chronic Cancer Patients Use Social Media to Stay Informed

February 10, 2014 by Joan Justice

Using social media to stay informed about cancer

Social media has drastically changed the idea of patient empowerment. Patients all over the world can connect, educate themselves and their family members, network, and instruct and educate others. And they are doing just that. The day of the passive patient is over: Welcome, empowered patient![read more]


5 Ways to Eliminate Wasted Time from Your Online Business in 2014

February 4, 2014 by Brett Relander

Eliminate wasted time.

Do you have the focus required for extraordinary success? Wasted time each day adds up and causes some to pull ahead and others to fall behind. Which are you? One of the biggest difficulties to overcome when you’re working on your own online business is staying focused and avoiding wasted time.[read more]


Digital Entrepreneur Tips: An Interview with Two Digital Innovators

January 27, 2014 by John D Saunders

Digital Innovation

Some individuals posses an innate responsibility to fulfill a need with a product, while other entrepreneurs develop their ideas through education, networking and pure grit. I asked two individuals, who possess the fearlessness and tenacity it takes to run a business, what it takes to be your own boss.[read more]

Are You About to Be Disrupted?

January 22, 2014 by Tim Kastelle

Industries vulnerable to change

If change is inevitable, it’s always better to be the driver of change, rather than waiting for it to come, and then reacting. If you’re big, you have the resources available to do this. But you also have an existing core business that can keep you from acting. If you’re faced with this conflict, the best step is to start experimenting.[read more]

Accidents Don't Happen, They Are Caused...

January 19, 2014 by Zohare Haider

Problems and Solutions

Often I have been in situations, mostly while growing up, where I blamed everything and anything but myself for whatever happened, unless the outcome was good. This was the birth of not giving credit where it was truly due, but also not recognizing the importance of taking responsibility.[read more]