Enterprise Social

Troll control tips!

Solid 'House Rules' are the anchor of a troll-proof Community Management policy. This subject comes up when I counsel clients who face attacks that threaten online reputation. Those who run social accounts that draw unwanted visitors will find this especially useful.[read more]

Social media marketing directors are among the scrappiest and high-performing individuals in digital marketing organizations. The high-pace work environment naturally caters to highly productive on-the-ground commanders. Communicating results among executives is necessary to be recognized for achievements, but unfortunately these skills don’t come naturally to many of these individuals. How can you get GI Jane to communicate like Marissa Mayer?[read more]

The moniker “social business” will disappear over the next 24 months. However, the concepts underlying social business will provide the foundation for good business strategy. The new abilities to take social, mobile, cloud and Big Data will converge to create new opportunities. The result - social business is just good business strategy.[read more]

Emi Hofmeister 

Adobe solutions are deeply rooted in a content perspective, because of the success of Creative Cloud, which includes products such as Photoshop or Premiere. The idea is then to marry content and data to better shape experiences for customers (or consumers).[read more]

Content creation explained

Have you ever published content so popular that it went viral? The signs of a viral content outbreak include a great quantity of tweets, likes and +1s, as well as features on industry websites, dramatically higher website traffic and trending on LinkedIn Today.[read more]

Wendy Lea, CEO of Get Satisfaction

I had a chance to sit down with Wendy Lea, CEO of Get Satisfaction to discuss how some of the topics that you will see at the Social Shake-Up Conference created the need for companies like hers. The following is a transcript of our conversation.[read more]

Social Survival Manifesto

The third Principle of the #Social Survival Manifesto: The irksome fact that corporate messaging online is always subject to public alteration. This third Principle bothers the heck out of folks in Marketing and Corporate Communications, because the multitudes online control the conversation.[read more]

Best iPhone apps

The iPhone has become a much more integrated device for managing productivity. Recently, a new breed of iPhone apps have begun to hit the App Store that have more intuitive and sleek interfaces. After testing many, here are 11 of the best productivity apps that I've found for the iPhone.[read more]

A web business generally focuses much more on content marketing, search optimization and other inbound marketing hacks while brick and mortar business should concentrate on geo-specific content and local keywords. Big businesses face problems tracking and measuring results of their content creation, and small businesses have a hard time writing all content by themselves instead of keeping a team of writers.[read more]

Ignore social media at your own risk; you can be quite certain that your top competitors have thrown their hats into the social media arena. Elevate your content and social media marketing to a higher level. Social media success is realized, when highly shareable content creation converges with active social listening and genuine engagement.[read more]

Google+: what's it all about?

You are a business and you think Facebook and Twitter are the best social networks to be on? You aren’t alone in thinking that, but have you considered using Google+ ? With well over 300 million active users, it’s time we showed Google+ some love.[read more]

Kevin Espinosa, Social Media Manager at Caterpillar 

I had a chance to sit down with Kevin Espinosa, Social Media Manager at Caterpillar to discuss some of the topics that you will see at the Social Shake-Up Conference. The following is a transcript of our conversation.[read more]

A new movement is being spawned by a kinship of people across the world, unified by a nonpartisan and unbiased social media ecosphere. Last weekend, hundreds of thousands of people concerned about Monsanto’s unbridled insinuation of dangerous or questionable substances into the food chain joined in 400 cities to March Against Monsanto. The global protest called for stricter governmental GMO and GE controls and full disclosure of risk.[read more]

To achieve high website traffic and increased new business, creating engaging, high-impact and highly shareable content is essential. Once you create top-notch, highly shareable content, you need to maximize its social exposure and make sure it gets widely read. P.T. Barnum said it best: “Without promotion something terrible happens…Nothing!”[read more]

When it comes to social publishing, brands are speaking to the masses. The posts may be informative, but more often than not, they don’t resonate with me like the ones from people I know. On the other hand, when reacting to my mentions, brands are engaging with me directly. It makes me feel valued when a number of brands address me by name in responses.[read more]

Excellent content creation and social media success go hand in hand. To attain a high-traffic website and incite new business, you must publish engaging, high-impact and highly shareable content. High rates of social content curation—social sharing—are now critical to SEO.[read more]

Ted Shelton

I had a chance to sit down with Ted Shelton, a Strategy Consulting Leader at PwC and author of Business Models for the Social Mobile Cloud to discuss some of the topics that you will see at the Social Shake-Up Conference where Ted will be speaking.[read more]

We live in a world where every one of us is, in some way, a publisher. The combination of a never-ending thirst for content with a never-ending stream of new content on social media has shaped an opportunity for brands to build relevant follower bases on social media. Here are 3 tools to help you discover interesting and relevant content for your target audience.[read more]

Corporate power and profits do not confer greater respect and deference from peers on social media. Not only is equal speaking time the law of the land but the unwritten etiquette of all social media interactions greatly rewards humility and listening to others, whether the others are VIPs or couch commentators. Behaving like just one of the gang helps reputation and builds goodwill, while bullying, arrogance and condescension are given a collective thumbs down.[read more]

Content curation has become integral to social media marketing. Strategic social content curation can be defined as the discovery, collecting and sharing of relevant, industry-leading content across your social channels. Just having social media profiles is not sufficient.[read more]