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successful social media engagement

How Socially Engaged Is Your Brand? [INFOGRAPHIC]

February 8, 2014 by Frederic Gonzalo

Branding and Engagement

Social media has changed how people and brands communicate with each other, creating expectations and new speed levels of interaction. A recent report by Sprout Social sheds some interesting light on how customer care and engagement have become intertwined.[read more]

Is your social media suffering from Inspiration Overload?

August 1, 2012 by Chris Street

It seems to have developed across Facebook in recent weeks, and is usually categorised by multiple, meaningless, without-context messages, photos and links of a so-called ‘inspirational’ nature: general, unspecific and random posts telling us all to ‘be the best’ or to ‘start living your dreams right now’ or to ‘remember you’re unique and wonderful’ – you’ve no doubt seen it yourself.[read more]

Six Definitions of Successful Social Media Engagement

April 10, 2012 by Chris Street

Seeing as the best social media marketing is experiential, I’m going to highlight the six definitions from real-life, recent examples to demonstrate how, why, and where successful social media engagement can occur.[read more]