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social media crisis plan

Why Rehearsing for a Social Media Crisis is Crucial

April 28, 2012 by Tia Fisher

Of course, it's best to avoid a crisis in the first place. But if a situation does erupt, how a brand handles it via its social media channels can make a huge difference. Preparing a social media crisis plan is essential - but how can you test the way you communications will work and give your teams real experience? A social media simulation tool can help.[read more]


How to Clean Up Your Cleanup When Dealing with Social Media

April 12, 2012 by Amanda DiSilvestro

If you aren't prepared for a social media crisis, you could end up causing more trouble than you had in the first place. Learn what could go wrong if you don't have a crisis plan and how to fix it.[read more]