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5 Ways Strategic Social Media Can Help Small Businesses

September 23, 2012 by Brian Solis
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Image Credit: Shutterstock, courtesy of author

One of the biggest misconceptions about social media strategy is that only the big brands and enterprise organizations can afford success. The impression is bigger businesses have unlimited resources, people and budgets to execute on all new ideas. This is simply not true. Like in anything, people are focused on their jobs as they exist and anything new that comes along, well, it’s met with prejudice.[read more]

A Facebook 'Like' Does Not Equal an Opt-in

July 1, 2012 by Brian Solis

Image Credit: Ken Murphy via BoingBoing

Facebook’s Like button is often confused as an “Opt In” by marketers. All too frequently people who have clicked the Like button are thought of as a captive community where customers have opted in to marketing and engagement. Likes do not represent the actual size of a community, yet many organizations confuse the overall number with actual audience size. The difference between Like and other direct response triggers is...[read more]

It’s a Small World After All: The Top Global Web Trends

April 16, 2012 by Brian Solis
6

Social media is a global phenomenon indeed. Certainly Facebook, Twitter, Google+, in their own way, each make the world a much smaller place. The distance between any two people is shrinking as the number of network connections continues to proliferate. I’m sure you’ve heard at one point or another, that the distance between two people...[read more]

 
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