Public Relations posts, articles, and infographics | Social Media Today
Sign up | Login with →

Public Relations

The Breakfast War's Hidden Battleground Is Snapchat

April 16, 2014 by John Peterson

Snapchat is where breakfasts battle.

McDonalds and Taco Bell are duking it out across the web and television to be king of the breakfast hill. Much of the discussion so far has been focused on the commercial videos and the quick remarks on Twitter, but Snapchat might be the one gaining the most brand advocates' attention.[read more]

Overcoming the 7 Greatest Content Marketing Challenges of 2014

April 15, 2014 by Chad Pollitt

Content marketing planner

Curata, a content curation software company, recently published its 2014 Content Marketing Tactics Planner using survey data it gathered from more than 500 marketers. While the ebook itself is chock-full of good advice and insights, the stack ranking of the perceived challenges of marketers really caught my attention.[read more]

exclusive

To the Brand Behind Me in the SERPs on Google

April 14, 2014 by Chad Pollitt

Matt Cutt's zombie movie.

Dear Brand Behind Me in the SERPs (search engine results pages) on Google. You don't know me. You have no clue what my life has been like since January of 2014. You have no clue that my website has gone through the wringer thanks to Matt Cutts. You have no clue that it faced unbelievable SERP hardship.[read more]

exclusive

What Do You Call Yourself? Changing Job Titles in Social Media

April 14, 2014 by Andrew Hutchinson

Social media job titles.

As social media has permeated throughout the business community, it’s necessitated an increase in social media focussed positions and roles. But with companies still learning to grow with these new platforms, industry standard job titles have not yet been fully established, leaving many unsure of what exactly they call themselves in the new frontier.[read more]

Break Your Social Media Addiction, Without Completely Cutting Ties

April 14, 2014 by Kayla Minguez

Social Media Habits

Social media is a fantastic way to communicate and stay in touch with people from around the world, but it can also cause an individual to become too dependent, to the point that they are actually battling an addiction that adversely impacts their lifestyle.[read more]

8 Canadian Destinations Shining in the Digital World

April 14, 2014 by Frederic Gonzalo

Canadian Destinations and Digital Promotion

Having just returned from Toronto where I spoke at Online Revealed Canada, the country’s premier online marketing conference for hospitality and tourism professionals, I thought I should share how a few Canadian destinations are setting themselves apart in the online travel landscape.[read more]

5 Typography Terms You Must Know

April 13, 2014 by Emily Taing
2

Typography and Vocabulary

With Twitter’s announcement last week about the new photo tagging and collage features and Facebook’s implementation of the 20% rule, image-centric marketing is overtaking traditional text media. Twitter reports that tweets with a photo are 35 percent more likely to get retweeted than one without.[read more]

How Colors Affect Your Purchase Decisions

April 13, 2014 by Spencer Ploessl

Colors and Purchasing

What color signal does your brand project? With the average human brain processing visuals 60,000 times faster than text, it is incredibly important for brands to recognize the important role that color plays in consumer purchasing decisions.[read more]

How Louis Philippe's Online Lifestyle Magazine 'The Label' Helped Build Its Brand Equity

April 13, 2014 by Prasant Naidu

'The Label' and Brand Equity

Louis Philippe (LP) has stood for its excellence since 1989, the time it was launched in India. The tradition of excellence dates back to the 60’s when the brand was first introduced in England, inspired by the golden age of King Louis Philippe of France.[read more]

5 Mad Men Quotes That Perfectly Apply to Social Media Today

April 12, 2014 by John Kultgen
1

Mad Men and Social Media

Despite how retro the characters on the television series Mad Men seem, the insight they happen to provide is strangely applicable to modern day social media marketing. Here’s some Sterling Cooper branded advice I recommend that you follow.[read more]

How Big Events and Social Media Can Turbo Boost Campus Success

April 10, 2014 by Chris Syme

Social media turbo boosts campus success.

Big events can be on the calendar or they can pop up unexpectedly. Have you got a social media for an event that might propel your brand to the national stage? As my grandpa used to say, you gotta make hay while the sun shines. Be ready.[read more]

exclusive

Social Advocacy & Politics: Is it the #WorstRate if #NobodyPaysThat?

April 8, 2014 by Alan Rosenblatt

Social Advocacy & Politics column.

Americans for Tax Fairness came up with an effective counter message against The RATE Coalition's #WorstRate and launched an effective Denial of Hashtag campaign of its own. And not only did Americans for Tax Fairness shut down the RATE Coalition’s hashtag campaign, it got Politico’s Morning Money to report on his hashtag the next day.[read more]

exclusive

#Social Survival Manifesto Principle No. 10 Pay it Forward, Now

April 7, 2014 by Tom Liacas

Social survival manifesto.

It’s a sad fact that reputation management literature largely deals with the defensive aspects of the issue, such as responding to attacks and crisis management. But how about working ahead and being proactive in establishing solid goodwill between the company or institution you represent and its clients and stakeholders?[read more]

The Art of the Social Media Press Release

April 7, 2014 by Jesse Wynants

Social media press release

Unlike the average press release where you get 300 – 800 words to express your announcement, with social media, you might only have 90 characters, one image, or just seven seconds. Without further ado, here are five ways to get the word out using the social media press release.[read more]

Listen Up Old School Advertisers: Social Media and Digital Advertising Are Here To Stay

April 7, 2014 by Jennifer O'Reilly

Digital Advertising

Despite the efforts of old school advertisers doing things the old way, social media and digital advertising are here to stay. The rules of advertising have not changed, but the way we present content and advertising have changed due to the invention of social media and digital advertising.[read more]

exclusive

The Ultimate Guide to Facebook Ads

April 7, 2014 by Stephen Moyers
2

Facebook Ads

Facebook Ads are unique. Advertisers can show these targeted ads to specific groups of people who find them exciting. These highly attractive ads are likely to get you more Likes, Comments and Shares. It is observed that increased ad promotion generates better results.[read more]

exclusive

Your Social Media Policy Is Failing You

April 6, 2014 by James Calder

Social Media Policy

This may be blunt but as far as I am concerned a tremendous amount of social brand managers are failing at social media because of their self-inflicted policies. Someone has to reteach the social media industry that it is ok to share things that aren’t about you or your company.[read more]

One Loyalty Program Coming Right Up: Your Step by Step Guide

April 6, 2014 by Jody Biagini

Loyalty Programs

Keeping your customers needs in mind are just as important as your own when thinking about implementing a loyalty program. Here is a step by step guide to how to implement a successful program and the questions you need to answer before you jump into the process.[read more]

What Does Integrated Marketing Mean to the Future of the PR Professional?

April 4, 2014 by Steve Radick

Image: Rasta Taxi / Flickr

For years, marketing, advertising, and public relations folks fought over budgets, scopes of work, ownership, and talent. It was an inefficient, yet accepted dance at organizations of all shapes and sizes. There was paid media, and there was earned media — and for the most part, everyone understood their role. If only things were still this easy.[read more]

New Form of Cause Marketing: OKCupid Encourages Customers to Drop Mozilla

April 2, 2014 by Jennifer Jones

Cause marketing.

Today I came across a new form of protest: one company was encouraging its customers to protest another company.When accessing the dating site OKCupid through Firefox, customers are now greeted with with a message calling out Mozilla (Firefox) CEO Brendan Eich for his support of California’s Proposition 8.[read more]

 
Logo