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Search Query Analysis to Increase eCommerce Website Conversions

April 9, 2014 by Jason Hawkins

eCommerce SEO campaigns / shutterstock

One aspect of internet marketing that is just as important as SEO is data driven search query analysis for eCommerce SEO campaigns. Chances are if you know a thing or two about SEO or PPC, you should be getting some targeted traffic. To truly succeed online, you must focus your efforts on converting this traffic into sales.[read more]

Locally Grown SEO Just Tastes Better

April 7, 2014 by Meghan Hunt

Local SEO

If you're running a small business, then one of your most important assets is a smart SEO strategy. In fact, nearly 60% of B2B businesses say SEO has the biggest impact on lead generation, which means customers. Local businesses work within a very competitive space with pretty tight margins.[read more]

Boosting Your Click-Through Rate: Standing Out in Google Search

April 5, 2014 by Michael Bird

Google and Click-Through Rates

Everyone from businesses to bloggers are scrambling left and right to find out the best ways to push their site to the top of Google’s Search Engine Results Page (SERP). Why? Because Internet users usually only check out the first few pages of results.[read more]

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Socially Stephanie: Google Plus and Twitter for Local Businesses

April 4, 2014 by Stephanie Frasco
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Socially Stephanie to the rescue!

"Dear Socially Stephanie: I run a local services business. Think plumbing, cleaning, the type of business that would be featured on Dirty Jobs. I am having a hard time coming to terms with the idea that social media can actually help my business. It's not sexy. It's not exciting. Why would people want to receive posts about what we do?"[read more]

How eCommerce, Augmented and Virtual Reality Will Redefine the Retail Experience

April 4, 2014 by Chris Horton

eCommerce transformed

eCommerce; Augmented Reality (AR); Virtual Reality (VR): Three rapidly evolving digital technologies that have long held the theoretical promise of delivering more convenient, enhanced and immersive shopping experiences to consumers. However, speculative theory is fast turning into tangible reality.[read more]

Overcoming the Top 5 Challenges of Creating a Lead Nurturing Campaign

April 4, 2014 by Emily Bailey

Lead nurturing campaigns.

A marketing team that doesn’t invest time in a proper lead nurturing campaign could be missing out on a major sales opportunity. Lead nurturing through marketing automation allows you to deliver the right message at the right time to your prospects in order to accelerate their movement through the sales funnel.[read more]

Make the Most of Twitter: 4 Questions to Ask Before You Tweet

April 3, 2014 by Kimbe MacMaster
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Question you should ask before you tweet.

Every single tweet is an opportunity; an opportunity to build a brand, to start a relationship, to close a deal. So maybe it's time we slow down the content pumping machine and evaluate whether we're really producing the most valuable content on Twitter.[read more]

How I Met Your Prospect on LinkedIn

April 2, 2014 by Koka Sexton

How I Met Your...Prospect

The series finale of How I Met Your Mother (HIMYM) aired this week after nine successful seasons. You can channel your inner Ted Mosby during the selling process – utilizing LinkedIn to set the stage for yourself and your prospects. Storytelling as a sales strategy can manifest itself with these three practices.[read more]

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Developing a Winning Social Media Optimization Strategy

April 2, 2014 by Brett Relander

Social media strategy

The right social media optimization strategy can help your site rank highly, drive more traffic, and deliver the results you're looking for. So what can you do to improve your SMO strategy and start generating some positive social signals that will produce powerful results for your business or brand?[read more]

C.R.E.A.M. (Content Rules Everything Around Me) for Wu-Tang Clan

April 1, 2014 by Sharmin Kent

Musicians are still finding ways to make money with their art—and they’re learning that the content they create needs the right distribution strategy in order to pay dividends. With the right staging, Wu-Tang Clan's Once Upon A Time In Shaolin could become a hip-hop masterpiece for how it’s distributed as well as how it sounds.[read more]

Techniques to Improve Digital Customer Conversion Metrics

March 30, 2014 by Jason Bowden

In a very highly competitive online marketing environment, it is essential for marketers to understand how to leverage over their conversion metrics in order to achieve a more targeted result instead of integrating their digital marketing campaign with guesswork.[read more]

What You Need to Know when Selling to the CTO

March 28, 2014 by Joellyn 'Joey' Sargent

How to get this CTO to buy in / shutterstock

Technology buyers know what they need, and they often have a roadmap the stretches one to three years in the future. As a result, they’re looking for solutions to a well-defined set of problems. Here are some insights from an executive roundtable hosted by the Georgia CxO Forum, the Social Executive Council and TAG Social.[read more]

Gods of Retail War 2014

March 27, 2014 by Robert Passikoff

Walmart's coming for you, GameStop!

Watch out, GameStop, Walmart has a double-barreled shotgun pointed at you! Or a neutron ray gun. Maybe even the Sword of Sparda. Not literally of course, but in that Walmart kind of we-have-you-in-our-sites way they get when they sense a market opportunity.[read more]

4 Scientific Reasons Why Marketers Fail to Change People's Minds

March 27, 2014 by Anqi Cong

changing minds / shutterstock

Too many salespeople are spending their energy on trying to get the consumer to choose their product. What they don't realize is that most consumers are not even at the stage of choosing any product - the prospect of them changing their minds is not even on the table.[read more]

Tips for Getting More Customers Online for Your Local Business

March 26, 2014 by Neal Vora
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More customers.

Ultimately, the goal with an online presence for any local business is: make money. Any time or money spent getting your local business online needs to be compared with the return it provides. Sometimes that’s easy to measure, and other times it can get pretty hard. That means you have to be selective about whatever investments you do make.[read more]

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7 Steps to Integrate Social Media into Your Online Marketing

March 26, 2014 by Krista Bunskoek

Integrate social into your online marketing.

Social media has changed how we market to consumers. But, using social media in a silo just doesn't cut it anymore. You need to integrate your social media marketing efforts into your larger online marketing plan. Here's a simple 7 step method to effectively market to your customer online.[read more]

How Radical Transparency Can Help You Sell [VIDEO]

March 26, 2014 by Chris Heffer

Transparency: a bright idea

If you are a good company that cares about its customers and genuinely puts them first, you will become more successful. If you only care about making money, hitting your targets and keeping your boss/shareholders happy, you should be very afraid.[read more]

Defining Your MQL: A Guide to Lead Conversion!

March 24, 2014 by Laura Sievert

Getting leads: quality, not quantity

You want as many leads as you can get for your business, right? Wrong. That is a mistake that many companies fall victim to. You shouldn’t want as many leads as you can get, but the best leads you can get, the ones that you are most likely to convert into sales. A crappy lead just wastes the sales team’s time.[read more]

How to Hire and Onboard Salespeople the Right Way

March 24, 2014 by Jill Konrath

Lee Salz

Thinking about hiring any new salespeople in the not-too-distant future? Or are you still suffering from a bad hire? If so, check out my interview with Lee Salz, onboarding expert and author of Hire Right, Higher Profits. I know you'll get some good ideas.[read more]

What Does Google's Android Wear Mean for Wearables and Connected Devices?

March 22, 2014 by Drew Beechler

Google's Android Wear

This week Google announced Android Wear, a new version of the Android operating system built specifically for smartwatches and wearable technology. LG's "G Watch," expected to launch next quarter, will be one of the first smartwatches built on the Android Wear platform.[read more]

 
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