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Techniques to Improve Digital Customer Conversion Metrics

March 30, 2014 by Jason Bowden

In a very highly competitive online marketing environment, it is essential for marketers to understand how to leverage over their conversion metrics in order to achieve a more targeted result instead of integrating their digital marketing campaign with guesswork.[read more]

What You Need to Know when Selling to the CTO

March 28, 2014 by Joellyn 'Joey' Sargent

How to get this CTO to buy in / shutterstock

Technology buyers know what they need, and they often have a roadmap the stretches one to three years in the future. As a result, they’re looking for solutions to a well-defined set of problems. Here are some insights from an executive roundtable hosted by the Georgia CxO Forum, the Social Executive Council and TAG Social.[read more]

Gods of Retail War 2014

March 27, 2014 by Robert Passikoff

Walmart's coming for you, GameStop!

Watch out, GameStop, Walmart has a double-barreled shotgun pointed at you! Or a neutron ray gun. Maybe even the Sword of Sparda. Not literally of course, but in that Walmart kind of we-have-you-in-our-sites way they get when they sense a market opportunity.[read more]

4 Scientific Reasons Why Marketers Fail to Change People's Minds

March 27, 2014 by Anqi Cong

changing minds / shutterstock

Too many salespeople are spending their energy on trying to get the consumer to choose their product. What they don't realize is that most consumers are not even at the stage of choosing any product - the prospect of them changing their minds is not even on the table.[read more]

Tips for Getting More Customers Online for Your Local Business

March 26, 2014 by Neal Vora
2

More customers.

Ultimately, the goal with an online presence for any local business is: make money. Any time or money spent getting your local business online needs to be compared with the return it provides. Sometimes that’s easy to measure, and other times it can get pretty hard. That means you have to be selective about whatever investments you do make.[read more]

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7 Steps to Integrate Social Media into Your Online Marketing

March 26, 2014 by Krista Bunskoek

Integrate social into your online marketing.

Social media has changed how we market to consumers. But, using social media in a silo just doesn't cut it anymore. You need to integrate your social media marketing efforts into your larger online marketing plan. Here's a simple 7 step method to effectively market to your customer online.[read more]

How Radical Transparency Can Help You Sell [VIDEO]

March 26, 2014 by Chris Heffer

Transparency: a bright idea

If you are a good company that cares about its customers and genuinely puts them first, you will become more successful. If you only care about making money, hitting your targets and keeping your boss/shareholders happy, you should be very afraid.[read more]

Defining Your MQL: A Guide to Lead Conversion!

March 24, 2014 by Laura Sievert

Getting leads: quality, not quantity

You want as many leads as you can get for your business, right? Wrong. That is a mistake that many companies fall victim to. You shouldn’t want as many leads as you can get, but the best leads you can get, the ones that you are most likely to convert into sales. A crappy lead just wastes the sales team’s time.[read more]

How to Hire and Onboard Salespeople the Right Way

March 24, 2014 by Jill Konrath

Lee Salz

Thinking about hiring any new salespeople in the not-too-distant future? Or are you still suffering from a bad hire? If so, check out my interview with Lee Salz, onboarding expert and author of Hire Right, Higher Profits. I know you'll get some good ideas.[read more]

What Does Google's Android Wear Mean for Wearables and Connected Devices?

March 22, 2014 by Drew Beechler

Google's Android Wear

This week Google announced Android Wear, a new version of the Android operating system built specifically for smartwatches and wearable technology. LG's "G Watch," expected to launch next quarter, will be one of the first smartwatches built on the Android Wear platform.[read more]

How to Convert a Curious Researcher into a Paying Customer

March 21, 2014 by Michael Bird

conversions

We all know at any one point in time, there are millions of people searching, learning and sharing content online. Here is a sure-fire strategy to catch these curious researchers at the perfect time, bring them into your network of influence, and mould them into prospects that are ready to buy.[read more]

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Using Selfies in Social Media Marketing

March 21, 2014 by Andrew Hutchinson
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Selfies in social media marketing.

There are already a raft of examples of brands building campaigns around selfies, some successfully, others not so much. As with any trend, businesses will seek to access to that ready-made audience, but it also takes a level of comprehension on how best to do so.[read more]

Here Come the Bitcoin Shoppers

March 21, 2014 by Chris Bell

Bitcoin shoppers

Folks who buy goods with Bitcoins tend to be young, rich, and willing to spend their crypto-currency units. Are you ready for today’s trendy crypto-currency equipped shoppers? Check out our infographic, which contains some essential demographic info on people who buy goods online with Bitcoins.[read more]

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The Social Selling Revolution Is Here! Are You On Board?

March 21, 2014 by Julio Viskovich

Social selling

B2B sales is an industry that is ripe for disruption as teams and organizations are currently going through a period of flux and change as tools, tactics and even methodologies that have been employed for years are suddenly finding themselves ineffective and adopted by the masses.[read more]

3 LinkedIn Search Tricks That Will Make You Dangerous

March 20, 2014 by Koka Sexton

LinkedIn search tricks.

Search your named accounts to find the buying committee, not just a single prospect Multi-threading into an account not only gives you a better understanding of the stakeholder map, it also gives you more access points and increases your chances of making the sale.[read more]

Why You Must Frame Your Sales Conversations With Assumptions

March 20, 2014 by Jill Konrath

"Assuming" doesn't always make an ass out of u and me.

From the first day I started selling, I was told that I should never, ever assume – that it would only lead to failure. Well, today things are different. To be effective in today's business environment, you need to assume. Why? Because it makes you sound like you know what's going on. Let me show you what I mean.[read more]

Pinterest Launches a New Shopping Feed

March 19, 2014 by Bryan Nagy

New shopping feed from Pinterest.

While the Gifts Feed is currently in “beta,” it is a great addition to the business product line from Pinterest. Pinterest users are able to shop for various products all in one place. The Gifts Feed even has a price filter which allows the user to select what price range their interested in.[read more]

Human to Human Author and Keynote Speaker Bryan Kramer on Marketing Made Simple TV

March 19, 2014 by Jeff Ogden

Bryan Kramer

In this show, keynote speaker, author and generally nice guy Bryan Kramer shares ideas and insights from his new book, Human to Human. In this show, you'll learn how business communication is unnatural for regular human beings, as well as the 5 things marketers need to do now.[read more]

Salvador Dali and the Art of B2B Sales

March 18, 2014 by Koka Sexton

Salvador Dali

Dali is often noted as a pioneer of surrealism, but he was fascinated by scientific pursuits later in life. If social selling seems surreal to you, take a few tips from Dali’s explorations – and see how they affect your ability to close the deal.[read more]

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LinkedIn Drives the Majority of B2B Leads and Conversions [INFOGRAPHIC]

March 17, 2014 by Steve Rayson

LinkedIn conversions

New research shows that LinkedIn not only drives more traffic to corporate websites, but that LinkedIn also generates the vast majority of B2B leads and conversions, reinforcing its position as the key social platform for B2B marketers. Check out this infographic from Oktopost for more information.[read more]

 
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