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Social Media ROI: What You Should Be Doing and Why

April 23, 2014 by Brett Relander

Social ROI.

When digital marketers make the shift from focusing on followers to focusing on how those followers convert into paying customers, the true power of social influence can be seen. Social growth, engagement metrics, and overall conversions that result from social media efforts are of paramount importance in every digital marketer’s arsenal.[read more]

How to Engage Your Millennial Customers

April 23, 2014 by Sofie De Beule

Millennials!

There's no other generation who embrace the digital universe quite like the millennial "breed." Millennials are well-educated, digitally-savvy, self-confident, and marketers can't seem to stop raving about them. But, how exactly can you capture their attention? What drives their attitudes and behavior?[read more]

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How to Get Your Brand on the Social Shopping Bandwagon

April 23, 2014 by Anna Francis

social shopping

Social shopping is nothing new, but the concept is continuously becoming bigger and better and making its way to the forefront of digital and e-commerce. As the use of mobile and tablets has grown rapidly, so has the phenomena of social shopping - so how can brands make the most of this?[read more]

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Don't Think: "What Can We Use Social Media for?" Instead Think: "What Are Our Data Ideals?"

April 22, 2014 by Andrew Hutchinson

What are your data ideals?

Often when businesses are investigating social media, they’ll approach it from the perspective of what they can get out of it. ‘How could we use this?’ ‘What value can we get from it?’ ‘How do we use it to spread our message?’ This makes sense, but a recent conversation I had made me think there may be another way of looking at it.[read more]

Why Relationships Matter More Than Ever in Social Selling

April 22, 2014 by Warren Knight

Social selling

Use all the social media tools available to develop relationships online that will help you build a successful business. Without connecting, sharing content and providing customer service, you will not see any increase in your social selling so be aware of your online activity.[read more]

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The Anatomy of the Perfect mCommerce App

April 22, 2014 by Sorcha Mullis

mCommerce app.

The first thing that you should be thinking about putting in your shopping app is a good and well organised security system. There are countless hackers around the world that can easily access a mobile app user’s account, and for those who are reliant on monetary online transactions, having their information saved on any m-commerce app can be a little daunting.[read more]

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The Value of Encouraging Intrapreneurs in Every Organization

April 21, 2014 by Julio Viskovich

Intrapreneurs.

The way businesses are being ran is changing from containing employees to empowering them. Organizations are realizing that every employee needs to see themselves as the CEO of their own brand. Each employee should be empowered to contribute to the success of their role and be the boss of their own role within the department.[read more]

The Art and Science of Product Grouping

April 21, 2014 by Kevin Gao

product grouping

Welcome to this five-part series of articles on structuring your website for conversion. This series discusses a number of things to consider when designing your site, from product grouping, upselling and cross-selling, real-time communication to customer pain points.[read more]

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Pinterest: The Gentler, Kinder Side of Consumer-Generated Endorsements

April 20, 2014 by Chris Campbell

Pinterest and Consumer Endorsements

When it comes to something as complex as understanding the general sentiment of consumers, almost every industry has come to rely on a combination of surveys, social media, consumer reviews, and academic research on purchasing behavior.[read more]

Why Has Twitter Launched Facebook-Like Mobile App?

April 20, 2014 by Prasant Naidu

Twitter and Advertising

Hoping to win the confidence of the advertising business, which is typically inclined towards advertising through Facebook, it was said that Twitter is to debut fifteen types of new ad products and improved ways to target users in the upcoming six months.[read more]

Why Television Without Pity is Still on the Internet

April 19, 2014 by Sharmin Kent

Television Without Pity Content

Online TV fandom came together to mourn when it was announced that NBCUniversal would be shutting down its recap site TelevisionWithoutPity.com on April 4th. Founded in the late 1990s and bought by Bravo in 2007, TWoP helped shape the way audiences watch and discuss TV.[read more]

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Why Google's Point of View(s) Is Changing + SM ROI

April 18, 2014 by Randy Milanovic
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Google impressions.

Google recently made a change to the way it displays metrics. If you look closely enough, you'll find that for many people, the "+1's" on your Google Plus profiles have been replaced by a view counter. Focus on social engagement rather than empty statistics. The numbers might not be displayed upfront on Google+, but that doesn't mean their importance has changed.[read more]

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5 Tips on How to Generate Sales Leads Through Social Media

April 18, 2014 by Lewis Robinson

Generate sales leads wtih social media.

If you want to find new potential customers, you need to go to where the people are. And, fortunately or unfortunately—depending on how up-to-speed on current trends your company is—all of the people seem to be on social media sites. Hey, the statistics don’t lie: Facebook users spend on average 6.35 hours a month on the site via desktop computers.[read more]

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Social Startups: PopNod Connects Your Spring Shopping with a Cause

April 16, 2014 by Shay Moser

Social Startups column.

The crowdfunding startup PopNod puts all the spring shopping and charitable giving eggs into one basket. It gives access to nearly 300 popular stores online, including big brands like Nordstrom and Best Buy as well as small boutiques. Then it gives you a chance to turn cash back savings (typically from 1 to 10 percent) into donations to 100 charitable organizations.[read more]

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3 Talking Points for Facebook’s E-Money Endeavor

April 16, 2014 by Rob Sutter
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Facebook’s E-Money endeavor.

Like most people, I like making purchases over the Internet. When talking about the methods to do so, PayPal has to be amongst the most notable. It is so notable, in fact, that it seems like Facebook is inching closer to taking a piece of the figurative pie.[read more]

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What Do You Call Yourself? Changing Job Titles in Social Media

April 14, 2014 by Andrew Hutchinson

Social media job titles.

As social media has permeated throughout the business community, it’s necessitated an increase in social media focussed positions and roles. But with companies still learning to grow with these new platforms, industry standard job titles have not yet been fully established, leaving many unsure of what exactly they call themselves in the new frontier.[read more]

8 Ways to Get More Pinterest Followers

April 14, 2014 by Pam Dyer

Pinterest followers.

Despite being much smaller than Facebook or Twitter at 25 million users, Pinterest accounts for more than 23% of all social media-driven sales. More than 47% of online consumers in the U.S. have made a purchase based on Pinterest recommendations, and the average order placed by users of the platform is $179.[read more]

Retailers Love Millennial Women [INFOGRAPHIC]

April 14, 2014 by Vibhushan Waghmare

Millennial women and shopping

With an estimated purchasing power of $2.45 trillion worldwide by 2015, it’s no surprise that the millennial generation has become the most sought-after target segment for Internet retailers. But retailers are particularly interested in millennial women, who bring in the highest volume of referral traffic to their e-commerce stores.[read more]

Providing a #Winning Experience for the Digital Customer

April 14, 2014 by Bobbi Dangerfield

Digital Consumer Experience

Michael Dell said it best: “We’re a company with big ears” – a good thing considering there are more than 25,000 online conversations about Dell each day in English. While that number can be overwhelming, it underscores the wonderful opportunity social media offers for companies to listen.[read more]

The 10-60-30 Rule of Social Selling

April 12, 2014 by Mic Adam

Social Selling

If Social Selling is all about Connecting, Listening and Content Sharing, then getting started on Social Media can be a daunting task. Have you ever wondered which tools you could/should be using? And more importantly, how much time you need to spend on it? Here is my take on it.[read more]

 
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