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Loyalty

Can a Table Kill Creativity and Collaboration?

April 19, 2014 by Edward Boches

Boardroom Creativity

Sit on the floor. Get rid of the chairs. And the desks. And the teacher at the front of the room. What happens? Ideas and creativity happens. Collaboration happens. It’s amazing the influence that physical space has on how we determine our roles, perceive ourselves, and interact.[read more]

Why Television Without Pity is Still on the Internet

April 19, 2014 by Sharmin Kent

Television Without Pity Content

Online TV fandom came together to mourn when it was announced that NBCUniversal would be shutting down its recap site TelevisionWithoutPity.com on April 4th. Founded in the late 1990s and bought by Bravo in 2007, TWoP helped shape the way audiences watch and discuss TV.[read more]

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Put Social at the Center of Your Customer Universe

April 17, 2014 by Susan Ganeshan

Social in the center of your universe.

Most organizations have a huge blind spot when it comes to social media. Sure, we’re well past the days of people ignoring social altogether – and that’s great. But most organizations still haven’t given social customer feedback the spotlight it deserves, and that translates into missing huge opportunities for the bottom line.[read more]

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Getting Real About 'Fauxthenticity'

April 16, 2014 by Laura Ciocia

Fauxthenticity.

Fauxthenticity is how I describe the tendency some brands have towards assuming we’re all complete idiots. It represents a very deliberate and measured effort to manufacture transparency through not so clever copy, a monologic tone and the usage of yesterday's tools and resources (i.e. stock photos).[read more]

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What Do You Call Yourself? Changing Job Titles in Social Media

April 14, 2014 by Andrew Hutchinson

Social media job titles.

As social media has permeated throughout the business community, it’s necessitated an increase in social media focussed positions and roles. But with companies still learning to grow with these new platforms, industry standard job titles have not yet been fully established, leaving many unsure of what exactly they call themselves in the new frontier.[read more]

Social Business Helpline Podcast, Episode 5

April 14, 2014 by Denise Holt

Questions answered: Should you show or hide your contact list on LinkedIn?Is Facebook going to become useless to brands because of the algorithm changes that make their content less visible?What is the biggest mistake you see brands make on social media?What tools and strategies can you use to leverage organic awareness of an...[read more]

Social Business Helpline Podcast: Episode 4

April 10, 2014 by Denise Holt

Questions answered: Is Facebook worth spending money on ads, given the latest algorithm change - reducing visibility to 1-2%?A candidate for mayor asks, "What are the best practices and tools for using social media to stay connected with real world community?"Integrating Google Hangouts with live-streaming on YouTube: how does it...[read more]

Your Own League of Superfans: Three Types to Recruit

April 8, 2014 by Loni Stark

Superfans / shutterstock

If you don’t already know them, chances are your super­fans are in hid­ing or dis­guise. They’re like Super­man before he under­stood his pow­ers, or Bat­man before he found his rea­son to fight. To help you recruit your own league of super­fans, I’ve out­lined three types of peo­ple to tar­get.[read more]

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Your Social Media Policy Is Failing You

April 6, 2014 by James Calder

Social Media Policy

This may be blunt but as far as I am concerned a tremendous amount of social brand managers are failing at social media because of their self-inflicted policies. Someone has to reteach the social media industry that it is ok to share things that aren’t about you or your company.[read more]

One Loyalty Program Coming Right Up: Your Step by Step Guide

April 6, 2014 by Jody Biagini

Loyalty Programs

Keeping your customers needs in mind are just as important as your own when thinking about implementing a loyalty program. Here is a step by step guide to how to implement a successful program and the questions you need to answer before you jump into the process.[read more]

How Facebook Influences TripAdvisor

April 6, 2014 by Frederic Gonzalo

Facebook and TripAdvisor

With Facebook reducing page posts’ organic reach, forcing brand managers to spend more and more in order to maintain a dynamic community on the king of social media, there are many companies outright questioning their presence on Facebook moving forward.[read more]

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Best Thinkers Webinar Recap: The New Secret Sauce for Customer-Centric Enterprises

April 2, 2014 by Paul Dunay

online communities

This week I moderated another great webinar from the SocialMediaToday Best Thinker webinar series, this time on the topic of Online Community: The New Secret Sauce for Customer Centric Enterprises. Panelists included Vanessa DiMauro,Tamera Rousseau-Vesta, and Nathan Roth.[read more]

New Form of Cause Marketing: OKCupid Encourages Customers to Drop Mozilla

April 2, 2014 by Jennifer Jones

Cause marketing.

Today I came across a new form of protest: one company was encouraging its customers to protest another company.When accessing the dating site OKCupid through Firefox, customers are now greeted with with a message calling out Mozilla (Firefox) CEO Brendan Eich for his support of California’s Proposition 8.[read more]

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Developing a Winning Social Media Optimization Strategy

April 2, 2014 by Brett Relander

Social media strategy

The right social media optimization strategy can help your site rank highly, drive more traffic, and deliver the results you're looking for. So what can you do to improve your SMO strategy and start generating some positive social signals that will produce powerful results for your business or brand?[read more]

When Your Employees Go Too Far on Social Media

March 31, 2014 by Mike Kujawski

Social Media and the Law

I recently did some work for a client that involved looking into recent Canadian legal cases dealing with employees that have been either fired or reprimanded for their conduct on social media platforms. I ended up using some of these cases as examples in an internal training program I developed.[read more]

Digital Divisiveness: Electronic Displays of Insensitivity Take Toll on Relationships [INFOGRAPHIC]

March 30, 2014 by Irfan Ahmad

Relationship Toll

Did you know that nearly 9 out of 10 people report their relationships being damaged as a result of the insensitive use of technology. According to a recent study of more than 2000 people, 90 percent respondents say that their friends or family stop paying attention to them in favor of their digital devices.[read more]

Social Media Listening Is a Business Imperative, Not an Intriguing Anomaly

March 29, 2014 by Andrew Hutchinson

Social media listening.

Targeted marketing will become an expectation. As social media expands, consumers are seeking to be marketed to, not at. If they're going to see ads anyway, they want to see brands relevant to them, not a random big business campaign or generic billboard-style pitch.[read more]

What Content Marketing and First Dates Have In Common [SLIDESHARE]

March 25, 2014 by Jose Antonio Sanchez

content marketing love

So you’ve figured out how to get people to visit your content. How do you make sure that users come back to it and are on the road to being loyal followers? There are definitely things you can do to start your relationship on the right foot. Take a look at Uberflip's latest SlideShare.[read more]

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6 Companies That Are Doing Customer Service Right on Twitter

March 25, 2014 by Dan Gingiss
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Doing customer service right on Twitter.

Like American and United, three other brands responded to tweets that were more references than questions. ADT Security, AT&T, and Square are clearly reviewing their Twitter mentions and making a sincere effort to engage with customers even when a response may not be expected.[read more]

What March Madness Can Teach You About Managing Your Business

March 24, 2014 by Martin Jones

March Madness and Business

The excitement of March Madness is all well and good, but what does it have to do with managing your business? Well, here’s the thing: Basketball is a lot like life. Just like in the real world, it takes a lot of skill and hard work to succeed on the hardwood.[read more]

 
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